Web Content Specialist Resume Guide

Web content specialists create, maintain and optimize web pages to ensure they are up-to-date, accurate and engaging. They also develop content strategies that align with SEO efforts to maximize website visibility on search engines. Finally, they monitor analytics data to evaluate the performance of existing pages and suggest improvements for better user experience.

Your writing and editing skills make you an ideal candidate for any web content specialist role. But without a resume, employers won’t know that you have what it takes to succeed in the field. To get noticed, craft a compelling document that will capture their attention.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Web Content Specialist Resume Sample

Tobin Langworth
Web Content Specialist

[email protected]
493-021-9749
linkedin.com/in/tobin-langworth

Summary

Accomplished web content specialist with a proven track record of creating and optimizing digital content to deliver engaging experiences. Highly experienced in SEO, keyword research, copywriting, and online marketing strategies. At XYZ Company I increased website traffic by 50% within one year while also improving organic search rankings for targeted terms. Experienced in developing high quality web-based materials that entice visitors to take action.

Experience

Web Content Specialist, Employer A
Pittsburgh, Jan 2018 – Present

Represented the company’s web presence with professional, up-to-date content and design; increased website traffic by 25% in the first year.
Introduced HTML5 to optimize customer experience on all webpages; decreased loading times by 40%, resulting in a 15% increase in user retention rate.
Facilitated SEO strategies across multiple websites for improved search engine optimization and ranking, increasing organic website visits by 10%.
Competently maintained an extensive list of clients’ websites through regular updates, troubleshooting technical issues within 24 hours and ensuring that each site was compliant with relevant laws & regulations.
Created engaging blog posts containing original copywriting that featured frequently on top industry blogs & online publications; generated over 1 million page views per month from new readership sources alone.

Web Content Specialist, Employer B
Tampa, Mar 2012 – Dec 2017

Monitored website analytics for improved user experience, successfully increasing website traffic by 30% and reducing bounce rate by 10%.
Successfully developed web content strategies that increased online sales revenue by $20,000 over 6 months.
Designed engaging web page layouts incorporating multimedia components such as images, videos and audio clips to drive customer engagement on websites; average time spent on each page doubled in 3 months.
Streamlined existing workflows related to creating & publishing content across multiple digital platforms including blogs, social media posts & news articles; reduced production timescales from 4 hours per article to 2 hours per article+.
Presented weekly reports outlining performance metrics of new & updated content pieces with actionable insights designed to help business owners make informed decisions about their web presence/strategies going forward.

Skills

Social Media Marketing
Editing
HTML
Blogging
WordPress
Web Design
Social Networking
Adobe Creative Suite
Facebook

Education

Bachelor’s Degree in Communications
Educational Institution XYZ
Nov 2011

Certifications

Certified Web Content Specialist
Web Content Management Professional Certification Board
May 2017

Related Resume Examples

All Examples

1. Summary / Objective

The summary/objective at the top of your resume is like a teaser – it gives the employer an overview of who you are and why you excel as a web content specialist. This section should highlight your strengths, such as how quickly you can create engaging content for websites, what kind of SEO techniques you use to optimize website pages, and any awards or recognition that demonstrate your expertise in this field.

Below are some resume summary examples:

Driven web content specialist with over 5 years of experience in creating and managing website content, SEO optimization, and analytics. Expertise in developing user-friendly webpages that are optimized for both mobile and desktop platforms. Proven track record of improving website traffic by 42% through effective keyword research strategies. Passionate about using data insights to develop compelling online experiences at ABC Corp.

Skilled web content specialist with 5+ years of experience in creating, editing and managing web content. Experienced in developing SEO-friendly copy for websites to enhance visibility and user engagement. At XYZ, managed the website’s content strategy resulting in a 20% increase in customer conversions within three months. Dedicated to delivering engaging digital experiences through creative writing and storytelling techniques.

Dependable web content specialist with 6+ years of experience creating and managing digital marketing campaigns, social media posts, website updates, product descriptions, SEO-friendly copywriting and more. Proven track record of driving traffic to websites while ensuring brand consistency across all channels. Seeking a position at ABC Tech that allows me to apply my skills in web content management and creative writing.

Well-rounded web content specialist with 7+ years of experience creating engaging and SEO-friendly copy for webpages. Excellent knowledge of online best practices, website design principles and usability. Proven track record in driving organic traffic by up to 43%. Looking to join ABC’s team as a Web Content Specialist to help craft marketing messages that drive conversions while protecting the brand reputation.

Detail-oriented Web Content Specialist with 5+ years of experience in developing, implementing and managing digital content strategy. Experienced in creating engaging, customer-focused web content for small to medium businesses. At ABC Company, increased website traffic by 25% and improved conversion rate by 10%. Skilled at using SEO techniques to boost rankings on SERPs and drive organic search traffic.

Enthusiastic web content specialist with 8+ years of experience in strategic web management and optimization. Experienced in developing SEO-friendly copy, optimizing user journeys, and creating engaging digital experiences to boost website traffic by an average of 30% over the last four years. Skilled at leveraging data analysis and customer feedback to inform decisions on content strategy.

Amicable and detail-oriented web content specialist with 7+ years of experience in creating, managing, and optimizing digital content for a variety of websites. Skilled in developing SEO strategies to increase website traffic by 15%. Seeking opportunity at ABC Tech to utilize my technical know-how and writing skills to produce engaging materials that enhance the user experience.

Determined web content specialist with 5+ years of experience creating and managing web content for various clients. Seeking to join ABC as the next Web Content Specialist, leveraging SEO best practices to drive organic traffic growth by 25% or more. At XYZ, successfully optimized over 500 pages for search engines, resulting in a 30% increase in website visitors within 6 months.

2. Experience / Employment

The work history/experience section should be written in reverse chronological order, with your most recent job listed first. Stick to bullet points primarily when writing this section; it makes the information easier for the reader to digest quickly.

When describing what you did, provide detail and quantifiable results whenever possible. For example, instead of saying “Created web content,” you could say, “Developed engaging website copy that resulted in an average 8% increase in page views over a three-month period.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Created
Edited
Optimized
Monitored
Analyzed
Published
Researched
Wrote
Developed
Managed
Updated
Assessed
Implemented
Designed
Tested

Other general verbs you can use are:

Achieved
Advised
Compiled
Coordinated
Demonstrated
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Consistently managed content and website updates across 8+ corporate websites, ensuring accuracy of all text, images and multimedia while maintaining brand consistency.
Compiled up-to-date web analytics reports to track user engagement data on an ongoing basis; successfully increased page views by 42% over a 6 month period.
Utilized SEO best practices such as keyword optimization, link building and meta tag creation when developing new content for the websites in order to improve organic search rankings.
Developed creative solutions that streamline daily web maintenance tasks by 50%, resulting in increased efficiency levels with minimal effort from team members involved in the process/workflow cycle.
Reduced overall costs associated with website development projects by 32% through careful budget management during production stages of each project undertaken.

Actively developed and managed web content for 10+ websites, ensuring accuracy with SEO keyword optimization to drive organic traffic by 17%.
Formulated digital marketing strategies designed to increase brand visibility that led to an 11% growth in website visits over a 3-month period.
Improved customer engagement levels by creating high quality blog posts and other multimedia content; successfully engaged 20K followers on social media platforms within 6 months of being hired.
Assessed existing website performance metrics using Google Analytics & Adobe Site Catalyst tools, identifying areas for improvement that resulted in the launch of two new successful campaigns within 2 weeks time frames each.
Implemented effective copywriting techniques across all online channels which increased conversions from 4% – 8%, resulting in $50K more sales revenue during the year.

Expedited the development of content for 20+ websites, increasing website traffic by 25% and achieving an average page view rate of 10,000 per day.
Spearheaded the design and implementation of new strategies to optimize web content; successfully reduced loading time on all pages by 18%.
Researched emerging trends in online marketing and digital publishing, incorporating them into finalized projects while remaining within budget restrictions (+$300 saved).
Achieved a 90% satisfaction rating from clients with regards to overall quality & accuracy of delivered work products; received multiple positive reviews from satisfied customers across various platforms (Yelp/Google/Facebook).
Diligently managed blog posts, articles, infographics & other types of multimedia assets with attention to detail; ensured that all content was optimized for search rankings according to best practices in SEO optimization (+20 ranking positions gained).

Reorganized the website of a large retail chain, increasing page visits by 45% and user engagement time by 20%.
Revised over 500 webpages to ensure content accuracy and SEO compliance; improved organic search ranking from the 5th spot to 1st in less than six months.
Advised clients on best practices for writing engaging online copy that resonated with their target audience; saw an increase of 40% in overall traffic within two weeks after launch.
Confidently managed multiple projects simultaneously without compromising quality or timeline; completed all tasks ahead of schedule with 0 revisions needed afterwards.
Published authoritative blog posts on topics related to brand awareness, customer service excellence & industry trends covering various industries across the globe – resulting in over 6 million impressions per month on average.

Optimized web content for SEO, increasing organic search traffic by 40% and decreasing bounce rate by 20%.
Analyzed website performance metrics to identify areas of improvement and develop strategies that resulted in a 10% increase in conversions over 6 months.
Mentored two junior web content specialists on copywriting, editing, keyword optimization and other best practices; improved overall team quality control standards significantly.
Developed original blog posts for multiple websites with topics related to the company’s industry; increased total monthly page views by 60%.
Substantially reduced costs associated with outsourced content creation services through successful implementation of an automated workflow system within 4 weeks of hire date.

Resourcefully generated over 200 web pages and blog posts per month to promote a variety of products, services and events; increased website traffic by 33%.
Tested content for accuracy, grammar/spelling errors, readability levels and SEO optimization prior to publishing on the company’s website.
Participated in weekly brainstorming sessions with marketing team members to develop new ideas for innovative digital campaigns that achieved maximum engagement from target audiences.
Demonstrated exceptional graphic design skills when creating visuals such as charts & diagrams that complimented written content pieces; reduced time spent developing graphics by 50%.
Wrote compelling copy for email newsletters, press releases and social media posts with an average open rate of 34%, click-through rate of 10% and conversion rate of 4%.

Coordinated the development and implementation of innovative web content strategies, resulting in a 25% increase in website traffic.
Proficiently wrote, edited and proofread copy to ensure accuracy, as well as optimized articles for search engine visibility; increased organic search rankings by 15%.
Edited existing web content to enhance readability and improve user experience; authored 4 blog posts per week with an average word count of 500 words each.
Structured HTML elements such as titles & meta tags according to best practices standards while ensuring that all content was compliant with the company’s branding guidelines across multiple digital platforms (social media/email campaigns etc).
Updated webpages regularly with new information or resources related to product launches, sales events & industry developments; developed 6 landing pages for two new products over the past year which resulted in a 10% boost in conversions from visitors-to-customers.

3. Skills

The skillset employers require in an employee will likely vary, either slightly or significantly; skimming through their job adverts is the best way to determine what each is looking for. One organization might be looking for someone with expertise in SEO and another might need a candidate who is experienced with HTML/CSS.

It’s important to tailor the skills section of your resume to each job you are applying for, as many employers now use applicant tracking systems (ATS). These computer programs scan resumes for certain keywords before passing them on to human recruiters.

In addition to listing relevant qualifications here, it would also be beneficial if you could discuss these further in other sections such as the summary or experience section.

Below is a list of common skills & terms:

Adobe Acrobat
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
Advertising
Blogging
CMS
CSS
Communication
Content Management
Content Management Systems
Content Strategy
Copy Editing
Copywriting
Creative Writing
Digital Marketing
Digital Media
Dreamweaver
Editing
Editorial
Email Marketing
Event Management
Facebook
Fundraising
Google Analytics
Graphic Design
HTML
HTML5
Illustrator
InDesign
JavaScript
Journalism
Logo Design
Marketing Communications
News Writing
Newsletters
Online Advertising
Online Marketing
PHP
Photography
Press Releases
Proofreading
Publications
SEO
Search Engine Optimization
SharePoint
Social Media Marketing
Social Networking
Storytelling
Teaching
Team Leadership
Teamwork
Technical Writing
Time Management
User Experience
Video Editing
Web Analytics
Web Content
Web Content Management
Web Content Writing
Web Design
Web Development
Windows
WordPress
Writing
jQuery

4. Education

Mentioning your education on your resume will depend on how far along you are in your career. If you just graduated and have no work experience, mention your education below the resume objective. However, if you have significant work experience to showcase, omitting an education section is perfectly fine.

If including an education section, try to highlight courses or subjects related to web content that could be of benefit for the job position.

Bachelor’s Degree in Communications
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise in a particular field. They show potential employers that you have taken the time and effort to become proficient in an area, which can be beneficial when applying for jobs.

Include any certifications relevant to the job you are applying for on your resume so hiring managers know what qualifications you possess. This will help them determine if they want to bring you in for an interview or not.

Certified Web Content Specialist
Web Content Management Professional Certification Board
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Tobin Langworth, this would be Tobin-Langworth-resume.pdf or Tobin-Langworth-resume.docx.

7. Cover Letter

Cover letters are a great way to demonstrate your enthusiasm for the role and show that you have taken the time to tailor your application. They are made up of 2 to 4 paragraphs, separate from your resume, and provide an opportunity for you to explain why you’re an ideal candidate.

Although cover letters aren’t mandatory in most job applications, they can be extremely beneficial when applied correctly. It gives recruiters more insight into who you are as a professional and helps showcase what makes you stand out from other applicants applying for the same position.

Below is an example cover letter:

Dear Tess,

I am writing to apply for the Web Content Specialist position at XYZ Company. With more than five years of experience in content creation and management, I am confident I can exceed your expectations for this role.

In my current position as a web content specialist at ABC Company, I manage all aspects of website content including development, editing, and publication. In addition to creating original content, I also optimize existing content for search engine ranking and social media engagement. As a result of my efforts, traffic to the ABC Company website has increased by 25% over the past year.

I am skilled in both writing and editing web copy, and I have a keen eye for detail that ensures all content is error-free. My background in project management means I am also well-versed in coordinating multiple projects simultaneously while meeting deadlines. In addition, I have experience training new team members on best practices for web content creation and maintenance.

The combination of my strong writing skills, attention to detail, and project management experience make me an ideal candidate for the Web Content Specialist position at XYZ Company. Please find attached a copy of my resume with additional information on my qualifications; you can also reach me anytime via phone or email should you have any questions or need further clarification about anything listed thereon. Thank you very much for your time! Best regards,[Your name].

Sincerely,

Tobin