Territory Sales Representative Resume Guide

Territory Sales Representatives are responsible for managing sales within a designated geographical area. They develop and implement marketing plans to increase company profits, identify potential customers and generate leads, build relationships with clients, and present products in order to close deals.

Your knowledge of the territory could be a huge asset to any sales team. But without an effective resume, no one knows what you can offer. To make yourself known in the industry, create a powerful resume that highlights your achievements and qualifications.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Territory Sales Representative Resume Sample

Karelle Nader
Territory Sales Representative

[email protected]
937-353-4021
linkedin.com/in/karelle-nader

Summary

Enthusiastic and results-driven territory sales representative with 5+ years of experience and a proven track record in exceeding targets. Adept at developing relationships, analyzing customer needs, and utilizing persuasive communication skills to close deals. Achieved over 200% growth in sales for XYZ Inc., resulting in an increase of market share by 21%. Demonstrated ability to identify opportunities for upsells and cross-sells within existing accounts.

Experience

Territory Sales Representative, Employer A
Eugene, Jan 2018 – Present

Competently managed a territory of 500+ retail accounts, achieving 95% customer retention rate and increasing sales revenue by $5,000 in the last quarter.
Introduced innovative new product lines to existing customers across multiple sectors; generated additional sales worth an estimated $10,000 over 6 months.
Reduced customer service complaints by 15%, ensuring that all client inquiries were handled promptly and efficiently via email/phone calls/in-person meetings as required.
Demonstrated exceptional ability to secure long-term contracts with strategic partners through effective negotiation tactics such as providing discounts on bulk orders or delivering free samples for further evaluation purposes; secured 30+ prospects within five months alone!
Utilized advanced CRM software tools & resources to track progress & performance metrics, monitor competitor activity in the market place and identify profitable opportunities accordingly which resulted in surpassing quarterly targets by 25%.

Territory Sales Representative, Employer B
Tampa, Mar 2012 – Dec 2017

Analyzed market trends and customer feedback to develop strategic sales plans that increased territory revenue by 28% over the past 9 months.
Confidently presented product features, benefits and promotions to 50+ clients each week; successfully closed 90% of deals with new customers in the last quarter alone.
Achieved personal quota every month for 13 consecutive months, consistently exceeding targets by an average of 12%.
Generated $20K monthly in new business opportunities through targeted outreach efforts such as cold-calling prospects and setting up meetings with key decision makers within different industries across the designated region.
Assessed client needs on a regular basis in order to maintain strong relationships while uncovering additional sales opportunities; exceeded customer satisfaction ratings by 10% year-over-year based on surveys conducted after every interaction.

Skills

Account Management
Sales Operations
Business Development
Cold Calling
Sales Process
Direct Sales
Customer Satisfaction
Time Management
Contract Negotiation

Education

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

Certifications

Certified Sales Representative
National Association of Sales Professionals
May 2017

Related Resume Examples

All Examples

1. Summary / Objective

The summary/objective at the beginning of your resume should be a snapshot of why you are an ideal candidate for the territory sales representative role. This is where you can highlight what makes you stand out from other applicants; such as, how many years experience in sales and customer service you have, any awards or recognition received for outstanding performance, and any special skills that make you uniquely qualified to excel in this position.

Below are some resume summary examples:

Dependable and driven territory sales representative with 5+ years of experience in the medical device and pharmaceutical industry. Proven success developing strong customer relationships, achieving quotas, and increasing revenue through consistent account management. Experienced in key account management duties such as lead generation, budgeting, forecasting, product demonstrations and presentations to professionals at all levels within an organization.

Accomplished territory sales representative with 8+ years of experience in the consumer products industry. Exceptional ability to develop relationships, close deals and increase revenue through a customer-centric approach. At XYZ, achieved an average 15% growth over 3 consecutive years by strategically leveraging data analysis to identify key markets and trends. Proven success in exceeding quotas while maintaining high levels of customer satisfaction.

Driven sales representative with 7+ years of experience in the pharmaceutical industry. Consistently met and exceeded sales targets while managing a territory that spans 4 states. Played an integral role in increasing market share by 25% through consistent customer engagement, product demonstration and knowledge sharing tactics. Track record of success identifying business opportunities for existing customers as well as new prospects.

Committed territory sales representative with 5+ years of experience driving sales growth in competitive markets. Proven track record of exceeding targets while leading product training and developing relationships with key customers. Received “Top Sales Representative” award for generating $1 million in new business at XYZ Inc. Looking to leverage my expertise and build a successful career as a territory sales rep at ABC Company.

Amicable and motivated territory sales representative with 8+ years of experience in the retail industry. Proven track record of increasing revenue and customer base by 20% within one year at XYZ. Seeking to join ABC as a Territory Sales Representative to leverage expertise in developing successful marketing campaigns, negotiating contracts, and building relationships with clients across multiple industries.

Detail-oriented sales representative with 5+ years of proven success in developing relationships and achieving sales goals. Seeking to join ABC Company as a Territory Sales Representative to leverage developed skills in customer service, product knowledge, and account management. At XYZ Inc., consistently exceeded monthly targets by an average of 25% over three consecutive years.

Diligent, results-driven territory sales representative with 5+ years of experience in managing and growing territories for a variety of industries. At XYZ, increased revenues by 11% year over year through strategic account management and customer service excellence. Achieved top performance awards two consecutive quarters due to outstanding customer satisfaction ratings (97%).

Seasoned sales representative with 7+ years of experience in territory management, client relationship building and strategic sales. Proven success driving growth by increasing revenue from existing accounts while also developing new business opportunities. At XYZ Inc., increased annual revenue by 23% through effective data-driven market analysis and creative campaigns.

2. Experience / Employment

In the experience section, you should list your employment history in reverse chronological order. That means the most recent job is listed first.

When writing out what you did at each role, stick to bullet points and provide details on the results achieved. For example, instead of saying “Grew sales,” you could say, “Increased territory’s sales by 15% year-over-year through effective cold calling techniques and customer relationship management.”.

This will help demonstrate how successful you were in a particular role and make it easier for the reader to understand your accomplishments quickly.

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Generated
Negotiated
Promoted
Analyzed
Managed
Developed
Established
Marketed
Expanded
Represented
Collaborated
Communicated
Researched
Prospected
Closed

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Improved customer relationships and increased sales by 30% in a 5-month period through building rapport with clients, negotiating prices and upselling company products.
Prospected for new clients within the territory, identified potential buyers, developed personalized marketing strategies to close deals and achieved $50K+ in additional revenue last quarter.
Reorganized existing client database; categorized customers according to buying history, preferences & demographics; updated records on CRM system securely stored information digitally resulting in 25% faster lead generation process.
Managed customer accounts professionally while attending weekly trade shows to promote merchandise; participated actively in discussions regarding product features & pricing structures which yielded 75+ leads throughout the year.
Substantially grew annual sales figures from previous years as a result of successful negotiations with key decision makers at corporate events leading to over 200 purchase orders received during this time frame.

Expanded territory sales by 15% in one quarter through effective relationship building and customer outreach.
Mentored four junior sales representatives on product knowledge, customer service techniques, and successful negotiation strategies; improved team morale & productivity levels by 20%.
Optimized territory budget allocations for maximum efficiency and cost savings of $4,500 over the course of nine months.
Effectively provided technical support to customers with complex needs across a network of 25+ retail stores within the assigned region; increased satisfaction ratings from 80% to 95%.
Developed comprehensive pricing plans tailored to each market segment that resulted in an additional 4 million dollars in annual revenue growth year-over-year.

Researched and identified target markets within assigned territories, spearheading the launch of 20+ new products and resulting in a 15% increase in sales.
Structured and implemented successful marketing campaigns designed to reach customers across multiple channels; increased market share by 6%.
Marketed company’s services to key decision makers at organizations throughout each territory, acquiring 30+ new clients over 2 years.
Resourcefully developed strategic relationships with major distributors that generated $200K in additional revenue for the organization annually.
Negotiated service contracts with potential customers while maintaining competitive pricing standards; closed 25 deals totaling $1M+.

Expedited the sales process by identifying prospects, conducting market research and preparing accurate estimates; achieved a 15% increase in the sale of products within assigned territories in 6 months.
Facilitated customer loyalty programs to promote repeat business, resulting in an additional $5K revenue generated from repeat customers over 3 months.
Represented company during regional trade shows and conferences to enhance brand visibility through public speaking engagements; secured 10 new accounts with potential for long-term partnerships after one show alone.
Proficiently utilized CRM software to enter client data into databases while tracking inventory levels, orders and shipments; reduced backorder incidents by 45%.
Communicated product updates & promotional offers effectively via email campaigns that increased open rates by 33%, clickthroughs by 41%, leading to 25% more conversions overall.

Successfully grew sales by 15% within the assigned territory through consultative selling techniques.
Formulated creative strategies to increase market share and penetration of products in new and existing accounts.
Revised pricing structures, product offerings, promotions and discounts to maximize customer satisfaction while achieving revenue targets set forth by management; exceeded quarterly goals by $10K on average each quarter since starting role at company.
Presented a wide variety of services & solutions to customers throughout designated region, resulting in upselling an additional 20+ clients per month with high-margin items from product portfolio across all industries served including retail, distribution centers & hospitality industry establishments.
Coordinated delivery schedules for 200+ orders weekly ensuring timely arrival of products; decreased order processing time from 4 days to 2 days on average significantly improving customer satisfaction scores for the entire organization.

Advised and trained over 200 sales representatives across 10 states in the latest product portfolio and pricing strategies, resulting in a 15% increase in territory-wide revenue.
Established strong relationships with key stakeholders to promote new products and services while gaining their trust through effective customer service.
Promoted the brand within each regional market by attending trade shows, networking events, seminars and other promotional activities; generated $20K+ of additional business per quarter on average.
Streamlined operations for 8 field offices within assigned territory; improved logistics efficiency by 30%, saving an estimated 5 hours per week of administrative time for staff members in each location.
Efficiently managed territory budget to ensure that all resources were allocated appropriately towards marketing & promotion initiatives as well as personnel costs; achieved cost savings of 20% year-on-year without compromising quality or service levels.

Collaborated with regional marketing teams to develop and implement innovative strategies that increased sales of products in assigned territories by 25%.
Participated in weekly meetings with clients to discuss current market trends and align product distribution accordingly; achieved a 15% increase in the number of new accounts opened over 6 months.
Compiled detailed reports on customer feedback, competitive analysis, sales figures, profitability metrics and other key performance indicators for senior management review.
Spearheaded targeted campaigns to identify high-potential growth markets across 5 states; drove an 8% rise in overall revenue within 3 months of launch date.
Independently managed all aspects of territory operations including prospecting leads, establishing relationships with buyers/stores and negotiating favorable terms for bulk purchases resulting in a 20% reduction on costs per unit sold annually.

3. Skills

Two organizations that have advertised for a position with the same title may be searching for individuals whose skills are quite different. For instance, one may require the candidate to have knowledge of a specific region, while another might be looking for someone with experience in customer service.

It is necessary to tailor the skills section of your resume according to each job you are applying for; this way, it will be more likely that applicant tracking systems (which many companies use) recognize relevant keywords and pass on your resume.

In addition to listing skills in this area, you should also discuss them further – either directly or indirectly – elsewhere in your document.

Below is a list of common skills & terms:

Account Management
Advertising
B2B
Business Development
Coaching
Cold Calling
Communication
Contract Negotiation
Customer Retention
Customer Satisfaction
Direct Sales
Event Management
Forecasting
Healthcare
Key Account Management
Medical Devices
Merchandising
Operations Management
Outside Sales
Pricing
Product Development
Purchasing
Sales Operations
Sales Presentations
Sales Process
Salesforce.com
Selling
Social Media Marketing
Social Networking
Solution Selling
Team Leadership
Teamwork
Time Management
Trade Shows

4. Education

Mentioning an education section on your resume is a personal decision. If you have just graduated and don’t have much work experience, it might be beneficial to include an education section below the resume objective. However, if you’ve been in the industry for years with plenty of experience and accomplishments to showcase, omitting this section entirely may be preferred.

If including an education section on your resume, try to mention courses or subjects relevant to the territory sales representative role that you are applying for.

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to show potential employers that you have the necessary skills and knowledge for the job. They demonstrate your commitment to professional development, as well as prove that you are up-to-date with industry standards.

If there is a particular certification related to the position you’re applying for, make sure it’s included in your resume so hiring managers can see how qualified you are for the role.

Certified Sales Representative
National Association of Sales Professionals
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Karelle Nader, this would be Karelle-Nader-resume.pdf or Karelle-Nader-resume.docx.

7. Cover Letter

Writing a cover letter is an important part of any job application. It is a document that accompanies your resume and explains why you are the right person for the role. Your cover letter should be no more than 2 to 4 paragraphs long, with each paragraph addressing a specific point related to your experience or skillset.

Cover letters provide recruiters with additional insight into who you are as a professional, allowing them to envision how you would fit in their organization’s culture and values. Although not always necessary, writing one can give you a competitive edge over other candidates applying for the same position.

Below is an example cover letter:

Dear Rickie,

I am writing to apply for the Territory Sales Representative position with XYZ Corporation. As a sales professional with more than 10 years of experience achieving quotas and building relationships in the tech industry, I am confident I will be an asset to your team.

In my current role as a Territory Sales Manager at ABC Corporation, I manage a territory that generates $8 million in annual revenue. In this role, I have increased year-over-year sales by 20% through effective account management and developing new business opportunities. My success in this role has been recognized with multiple Presidents Club awards.

I am also skilled at developing strong relationships with customers and partners. My ability to build rapport quickly has helped me close deals worth millions of dollars over the course of my career. In addition, I have a proven track record of successfully managing complex projects from start to finish.

The combination of my sales experience, relationship-building skills, and project management abilities makes me confident I will excel as your next Territory Sales Representative. I look forward to speaking with you soon about how I can contribute to XYZ Corporation’s continued growth and success.

Sincerely,

Karelle