Technical Sales Manager Resume Guide

Technical sales managers are responsible for developing and implementing strategies to promote the sale of technical products. They work with existing customers, identify new prospects, and build relationships with potential clients in order to increase revenue from product sales. Additionally, they provide support and training on their company’s products as well as troubleshooting customer issues related to them.

Your experience in technical sales is unmatched, and any company would benefit from having you on board. To get their attention, though, you must create a resume that stands out above the rest. Show them your worth with an impressive document!

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Technical Sales Manager Resume Sample

Jonatan Klein
Technical Sales Manager

[email protected]
747-298-1141
linkedin.com/in/jonatan-klein

Summary

Skilled technical sales manager with 10 years of experience in the consumer electronics industry. Proven track record of increasing market share, identifying customer needs and developing effective strategies to meet those needs. Experienced at leading high-performing teams to exceed targets and maximize profits for both clients and employers alike. Seeking an opportunity to join a growing organization where I can utilize my expertise in driving revenue growth through technical sales initiatives.

Experience

Technical Sales Manager, Employer A
Modesto, Jan 2018 – Present

Assessed customer needs and built tailored technical sales strategies to generate $1.5M in revenue annually, resulting in a 45% increase year-over-year.
Efficiently managed the complete sales process from initial contact to contract negotiation and closing; closed 20+ deals with large corporate clients within 3 months of hiring.
Reorganized the existing CRM database structure for better efficiency, reducing customer onboarding time by 40%.
Implemented an automated system for tracking all client projects, enabling real-time monitoring of progress leading to 80% faster project completion times on average compared to previous years’ performance metrics.
Streamlined communication between cross-functional teams using collaboration tools such as Slack and Zoom; reduced product development cycle time by 25%.

Technical Sales Manager, Employer B
Mesa, Mar 2012 – Dec 2017

Consistently exceeded quarterly sales goals by an average of 12% and drove revenue up by $1.5M each year through successful technical product sales management.
Participated in weekly team meetings to develop strategies on increasing customer acquisition rates, while working closely with other departments to resolve any issues related to product delivery or service quality.
Facilitated the training of more than 10 new staff members in technical and non-technical aspects of managing a successful sales team; improved overall productivity by 30%.
Presented complex software solutions at various conferences across the country, resulting in 20+ qualified leads for potential buyers within 6 months’ time period from exposure events alone.
Negotiated long-term contracts with clients valued at over $500K per annum utilizing persuasive influencing skills and extensive knowledge about products/services offered.

Skills

Product Development
Manufacturing
Account Management
Engineering
Business Development
Key Account Management
Contract Negotiation
Continuous Improvement
Operations Management

Education

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

Certifications

Certified Technical Sales Manager
American Technical Sales Association
May 2017

1. Summary / Objective

A resume summary for a technical sales manager should be an effective way to show off your skills and experience. It should highlight the key qualifications that make you stand out from other applicants, such as extensive knowledge of software solutions, strong customer service abilities, and success in closing deals with large clients. You can also mention any awards or certifications you have obtained related to sales management or technology. This will demonstrate your commitment to staying up-to-date on industry trends and best practices.

Below are some resume summary examples:

Accomplished technical sales manager with 8+ years of experience in consultative and solution-based selling. Proven success at increasing revenue for a variety of products, including consumer electronics and IT solutions. Developed strong relationships with clients to create long-term business opportunities while maintaining customer satisfaction scores above 90%. Skilled communicator who is highly organized, driven by results, and able to adapt quickly in changing markets.

Determined technical sales manager with over 10 years of experience leading successful teams and developing customer relationships. Proven track record for increasing revenue by 25% within the first year of taking charge at XYZ Corporation. Experienced in strategic planning, account management, lead generation strategies, and contract negotiations. Possesses a deep knowledge of technology products as well as an understanding of market trends to drive growth opportunities.

Passionate and results-driven technical sales manager with 8+ years of experience driving customer success, building relationships and achieving key objectives. Successfully increased revenue by 45% at XYZ Inc through the development of innovative strategies and tactics. Seeking to bring dynamic leadership skills to ABC Tech as a Technical Sales Manager while helping customers achieve greater ROI from their technology investments.

Dependable technical sales manager with 10+ years of experience leading and managing a team of technical sales professionals. Proven ability to develop successful strategies for driving revenue growth, including increasing the average deal size by 16%. Adept at building relationships with clients and guiding them through complex buying decisions. Seeking an opportunity to join ABC Tech as the new Technical Sales Manager.

Hard-working and experienced technical sales manager with 8+ years of experience building, leading, and managing successful teams. Highly organized individual with a proven track record in developing comprehensive strategies to increase customer acquisition within the B2B space. Seeking to bring my expertise at ABC Tech, utilizing data-driven methods to drive sustainable revenue growth across all departments.

Amicable and organized technical sales manager with 5+ years of experience in the IT industry. Proven track record of increasing customer satisfaction, building a repeat business base, and developing customized solutions for clients’ needs. At XYZ Company, led a team to exceed annual sales targets by 25%. Skilled negotiator who builds strong relationships with customers leading to lasting partnerships.

Detail-oriented sales manager with 8+ years of experience driving growth and exceeding revenue targets. Proven track record in developing relationships with new customers, managing teams to success, leading sales initiatives for large enterprises, and overseeing product launches. Looking to bring diverse skillset as the next Technical Sales Manager at ABC Corporation.

Energetic technical sales manager with 8+ years of experience driving growth and revenue in the tech industry. Motivated leader committed to providing superior customer service, cultivating relationships with partners, and overseeing account management teams. At XYZ Technologies led a team that secured three major clients resulting in an increase in revenues by 25%.

2. Experience / Employment

The work history/experience section is where you provide details on your employment history. This should be written in reverse chronological order, meaning your most recent role is listed at the top.

When writing about what you did, use bullet points to make it easier for the reader to take in the information quickly. You want to think carefully about how best to explain what you did and any results that were achieved during each job held.

For example, instead of saying “Sold software products,” you could say, “Successfully sold 20+ enterprise-level software solutions per month with an average deal size of $25k.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Generated
Negotiated
Analyzed
Managed
Developed
Presented
Marketed
Promoted
Collaborated
Monitored
Forecasted
Strategized
Implemented
Optimized
Achieved

Other general verbs you can use are:

Advised
Assessed
Compiled
Coordinated
Demonstrated
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Participated
Prepared
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Marketed complex technical products to over 100 clients, resulting in total sales of $2.5 million and a customer retention rate of 95%.
Analyzed industry trends and competitor strategies; revised product portfolios accordingly to increase the number of deals closed by 25%.
Managed a team of 8 junior sales reps, providing guidance on how to optimize their performance for best results; achieved an average 20% growth in individual rep’s revenue within 6 months under supervision.
Substantially increased lead generation activities by implementing innovative campaigns that yielded 10 new leads per week across all markets served.
Prepared monthly reports detailing overall sales figures, market share information and future projections with accuracy; enabled senior management personnel make timely decisions regarding company goals & objectives throughout the year.

Independently managed and monitored a network of 50+ sales representatives, providing technical advice on product features, pricing strategies and customer service best practices; increased total sales by 25% in the last quarter.
Advised clients on selection of 10+ software solutions that met their specific business needs; generated over $500K in additional profits through successful upselling efforts.
Structured training plans for new hires to ensure they had sufficient knowledge regarding product features and benefits, resulting in an increase of 15% more qualified leads within 6 months.
Represented company at industry events such as conferences, trade shows & workshops with the aim to expand client base by 20%; successfully closed 4 key deals worth $1M each during these engagements.
Spearheaded development of customized CRM applications tailored to meet unique requirements from customers; reduced average response time from 48 hours to 24 hours across all departments.

Promoted the sale of technical products to over 200 corporate clients, resulting in a 17% increase in sales revenue.
Reduced customer acquisition costs by 35%, through successful implementation of cost-effective marketing strategies and campaigns.
Thoroughly researched new technologies and market trends to identify opportunities for product growth; secured 3 long-term contracts with major industry players within the first year as Sales Manager.
Demonstrated excellent communication skills when negotiating deals with high-profile clients, consistently closing deals at or above target margins on each project undertaken during tenure as Sales Manager.
Formulated innovative data collection methods such as surveys and focus groups aiming to gain insights into customer preferences; established an automated process that improved customer satisfaction ratings by 23%.

Introduced innovative, cutting-edge sales strategies that generated an additional $750K in revenue over the past year.
Forecasted and monitored potential customer trends to anticipate upcoming opportunities; accurately identified & captured 5 new high-value contracts within 3 months of joining the team.
Mentored a team of 20 technical sales representatives, providing them with guidance on how to close deals effectively while continually improving their product knowledge base & understanding of industry best practices.
Confidently presented complex solutions and products to senior executives across multiple industries including automotive, healthcare, finance and IT; improved overall customer satisfaction ratings by 15%.
Improved internal processes related to lead management and account tracking through automation software implementation resulting in 25% shorter cycle times from inquiry to sale closure.

Collaborated with engineers and development teams to identify customer requirements, analyze market trends and create technical solutions that increased overall sales by 20%.
Expedited the process of creating product documentation for over 50 products in multiple languages; reduced time-to-market by 45%.
Effectively managed a team of 10+ remote sales representatives, delegating tasks and providing guidance on how to approach prospective clients while meeting budget goals.
Revised pricing structures for several products to maximize profits without significantly raising prices; achieved an additional $10K in revenue every month from existing customers alone.
Generated demand within new markets through innovative marketing campaigns targeting potential buyers; generated 5X more leads compared to previous years’ efforts.

Achieved sales targets for a $15 million IT products portfolio, exceeding annual budget by 20%.
Strategized and implemented effective sales plans to acquire new accounts; generated over 50 leads with potential customers across the region in 3 months alone.
Utilized deep technical knowledge of software systems & hardware components to identify customer needs and provide product solutions that satisfied their requirements while meeting business objectives.
Accurately forecasted revenue projections based on market trends, promotional activities and competitor pricing strategies; achieved an accuracy rate of 97% throughout tenure as Technical Sales Manager.
Spearheaded successful marketing initiatives resulting in increased brand awareness among target audience segments; raised inquiries from prospective clients by 25% within 6 months period.

Optimized technical sales processes to increase revenue from existing customer accounts by 30% over the last quarter.
Developed and implemented a global marketing strategy for new products, resulting in a 20% growth of total sales within 6 months.
Coordinated with multiple teams around the world to ensure on-time delivery of customer orders and resolve any product issues quickly; reduced order backlogs by 35%.
Compiled detailed reports on market trends and competitor analysis which enabled better decision making across all levels of management, improving operational efficiency by 50%.
Reliably delivered monthly sales targets while providing exceptional customer service at all times; maintained an average satisfaction rate of 90+ among customers surveyed annually.

3. Skills

Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may require a technical sales manager to have experience in cloud computing, while Organization XYZ may be looking for someone with expertise in enterprise resource planning.

It is essential to keep this in mind because of the applicant tracking systems utilized by many companies. Their role is to analyze resumes for certain characteristics (such as specific keywords), filtering out the ones they deem not to be a high-quality match for that particular job.

Once listed here, you can further elaborate on your skillset by discussing it in more detail throughout other resume sections – such as the summary or work experience section.

Below is a list of common skills & terms:

Account Management
AutoCAD
Automotive
B2B
Business Development
Business Planning
Business Strategy
Coatings
Continuous Improvement
Contract Management
Contract Negotiation
Cross Functional Team Leadership
Direct Sales
Electronics
Energy
Engineering
International Sales
Key Account Management
Lean Manufacturing
Manufacturing
Materials
Mechanical Engineering
Operations Management
Plastics
Polymers
Pricing
Process Engineering
Process Improvement
Procurement
Product Development
Product Management
Product Marketing
Project Engineering
Project Planning
Purchasing
Sales Operations
Sales Process
Six Sigma
Solution Selling
Supply Chain Management
Team Leadership

4. Education

Including an education section on your resume will depend on how far along you are in your career. If you just graduated and have little to no work experience, mention your education below the resume objective. However, if you have significant work experience that is relevant to this role, it might be best not to include an education section at all.

If including an education section is necessary for this technical sales manager position, try to highlight courses or subjects related specifically to sales management or technology-related topics.

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications demonstrate to a potential employer that you have been tested in a particular field and are proficient in it. This is especially important if the job advert emphasizes certain skills, as having certifications related to those skills can make your application stand out from other candidates.

Including any relevant certifications on your resume will show hiring managers that you have kept up with industry trends and taken professional development courses to stay ahead of the competition.

Certified Technical Sales Manager
American Technical Sales Association
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Jonatan Klein, this would be Jonatan-Klein-resume.pdf or Jonatan-Klein-resume.docx.

7. Cover Letter

Writing a cover letter is an important part of the job application process. It should be tailored to each role and provide more detail about your skills, experience, qualifications and why you are the ideal candidate for the position.

Cover letters give recruiters a better understanding of who you are as a professional and how well suited you would be for their organization. Even if it’s not required by employers, writing one can help make sure that your resume stands out from all other applicants applying for the same role.

Below is an example cover letter:

Dear Mathias,

I am writing to apply for the Technical Sales Manager position at [company name]. With more than 10 years of experience in sales and customer service, as well as my proven ability to increase company revenue and market share, I am confident I can make a positive contribution to your team.

In my current role as Technical Sales Manager at [company name], I manage a team of 15 sales representatives who sell scientific equipment to universities, research laboratories, and pharmaceutical companies. I have successfully increased our territory’s revenue by 20% over the past two years through effective management and implementation of new marketing strategies. In addition, I have developed strong relationships with key customers that has resulted in repeat business and referrals.

I am also skilled in product demonstration and training, which has been essential in closing complex sales deals. My technical knowledge combined with my sales expertise makes me an ideal candidate for this position.

I would welcome the opportunity to meet with you to discuss how I can help achieve your company’s sales goals. Thank you for your time and consideration; please do not hesitate to contact me if you have any questions or need further information about my qualifications.

Sincerely,

Jonatan