Social Media Manager Resume Guide

Social media managers are responsible for creating and managing content across various social media platforms, such as Facebook, Twitter, Instagram and YouTube. They work to grow their client’s online presence by developing strategies to increase followers, engagement and website traffic through the use of creative campaigns. Additionally, they analyze data from these channels in order to measure success and optimize future efforts accordingly.

Social media is your forte and you know how to make content go viral. To get the attention of employers, though, you must create a resume that stands out from the crowd and demonstrates why you’d be an excellent addition to their team.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Social Media Manager Resume Sample

Tony Hackett
Social Media Manager

[email protected]
342-851-2164
linkedin.com/in/tony-hackett

Summary

Proficient social media manager with 5+ years of experience managing global social media accounts. Proven track record of using data-driven strategies to increase engagement, followership and brand awareness by 20%. At XYZ, developed a comprehensive campaign that increased the company’s website traffic by over 10% in two months. Experienced in creating content for both B2B and B2C audiences across various channels including Facebook, Twitter, Instagram and LinkedIn.

Experience

Social Media Manager, Employer A
Scottsdale, Jan 2018 – Present

Achieved a 10% increase in followers on all social media platforms in 8 weeks, resulting in an additional $2,500 revenue per month.
Improved organic reach by 30%, generating over 800 likes and 500 comments within the first 6 months of management.
Revised company’s online presence across multiple channels including Facebook, Twitter, Instagram and LinkedIn; updated profile information to align with current market trends while staying true to brand messaging.
Represented the organization at networking events, successfully gaining 200+ new leads through direct interactions with potential customers and industry professionals alike.
Independently managed projects from inception to completion on tight deadlines without compromising quality or accuracy; completed 20+ campaigns for clients within budget parameters specified by client contracts/agreements.

Social Media Manager, Employer B
Little Rock, Mar 2012 – Dec 2017

Mentored a team of 5 junior social media specialists on the latest best practices and strategies, resulting in an increase in customer engagement by 25%.
Coordinated all activities related to content creation, scheduling posts, interacting with followers and responding to comments across multiple social media platforms; managed daily campaigns for 15+ clients while monitoring their ROI metrics.
Effectively planned, implemented and tracked paid ad campaigns that generated over $15K revenue within 3 months through targeted audiences & optimized keywords.
Expedited response turnaround time from 72 hours to 12 hours by streamlining workflow processes including review cycles for approving post designs & copywriting scripts before posting online.
Formulated creative ideas using various graphic design tools such as Adobe Creative Suite to produce engaging visuals that increased website visits by 20%.

Skills

Social Media Marketing
Facebook
Social Networking
Blogging
Editing
Time Management
Teamwork
Advertising
Digital Marketing

Education

Bachelor’s Degree in Communications
Educational Institution XYZ
Nov 2011

Certifications

Certified Social Media Manager
Social Media Marketing Institute
May 2017

1. Summary / Objective

A resume summary for a social media manager should be tailored to the specific job you are applying for. It should provide an overview of your experience, skills and accomplishments in the field of social media management. For example, you could mention how many years’ experience you have managing accounts on various platforms such as Twitter, Facebook and Instagram; any awards or recognition received from clients; and what strategies have proven successful in increasing engagement with target audiences.

Below are some resume summary examples:

Professional social media manager with 5+ years of experience in digital brand management and content strategy. At XYZ, developed a comprehensive social media marketing plan that increased engagement by 30% within six months. Proven track record for creating engaging posts across multiple platforms, including Facebook, Twitter, Instagram and YouTube. Skilled at monitoring analytics to understand trends and customer preferences to maximize ROI from campaigns.

Talented social media manager with 5+ years of experience developing and executing successful campaigns for a variety of clients. Skilled in creating content, building community engagement, and increasing followers across multiple platforms (Facebook, Twitter, Instagram). At XYZ Agency increased user engagement by 200% within the first 3 months. Proven track record in utilizing analytics to produce data-driven strategies that drive ROI.

Enthusiastic social media manager with 5+ years of experience in developing and executing effective campaigns to build brand recognition, increase lead generation, and create engaging content. At XYZ Inc., grew organic reach by more than 24% within the first 6 months of joining. Seeking to join ABC Services as a Social Media Manager to develop innovative strategies for gaining customers through digital marketing channels.

Committed social media manager with 5+ years of experience in driving organic growth, building brand awareness and engaging audiences across a wide range of platforms. Adept at developing strategies that align with key business objectives while creating meaningful content for target demographics. Proven track record of increasing engagement by 12% and driving website traffic via strategic campaigns for ABC Company.

Hard-working and results-driven social media manager with 5+ years of experience managing campaigns, driving engagement, and creating content for a variety of brands. Proven track record in building successful strategies that optimize reach while maintaining brand guidelines. At XYZ Media Inc., improved customer interaction by 14% over the course of 6 months through creative use of multiple channels.

Accomplished Social Media Manager with 5+ years of experience driving successful campaigns for global brands. Achieved high ROI and increased brand awareness by leveraging a comprehensive understanding of various platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube. Seeking to join ABC Company as the next social media manager to drive engagement through creative content strategies.

Driven social media manager with 8+ years of experience in developing, executing and managing successful campaigns for top-tier clients. Adept at creating engaging content that resonates with target audiences across various social media platforms such as Facebook, Twitter, Instagram and YouTube. Passionate about leveraging technology to create innovative solutions to drive customer engagement.

Energetic and creative social media manager with 5+ years of experience in community management, content creation and strategy development. Highly skilled at leveraging the power of social networks to boost brand recognition and customer engagement for ABC Brand. Developed campaigns that earned an average 45% increase in website traffic from organic sources during 2020.

2. Experience / Employment

In the experience section, you should provide details on your employment history. This should be written in reverse chronological order, meaning the most recent role is listed first.

When stating what you did for each job, stick to bullet points as much as possible. Doing so allows the reader to quickly take in what you have said and understand it better. You want to think about the specifics of what you did and any quantifiable results that were achieved while writing this section out.

For example, instead of saying “Managed social media accounts,” say something like “Developed a comprehensive strategy for managing four company-owned social media accounts; increased followers by 20% over 6 months.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Presented creative content & campaigns on social media platforms, resulting in a 20% increase of followers and engagement across all channels.
Prepared detailed monthly reports outlining key insights such as growth rates, engagement metrics and audience demographics to track performance for top-level management.
Meticulously managed daily posting schedules for 10+ accounts with up to 50 posts/day; maintained an average response time of 2 hours or less when responding to customer inquiries & comments online.
Compiled analytics data from Google Analytics, Facebook Insights, Twitter Ads Manager and other tools into comprehensive reports highlighting website traffic trends over the past 4 quarters; identified opportunities for improvement & helped optimize web presence accordingly.
Developed engaging strategies that increased click-through rates by 25%, boosted website visits by 30% month-on-month and led directly to $10K worth of conversions via tracking pixels placed on relevant pages within 6 months period.

Advised clients on social media best practices and strategies to increase followers, engagement rate and overall visibility; advised over 40 businesses in the past year resulting in a 97% customer satisfaction rate.
Optimized content through keyword research, hashtag use and A/B testing while creating eye-catching visuals to ensure maximum reach across all social media platforms; increased website traffic by 25% within three months.
Structured efficient workflows for managing campaigns that included content creation, curation and scheduling of posts as well as responding promptly to user comments; improved brand reputation with an average response time of 2 minutes per post or comment.
Reduced advertising costs by 15% through strategic budgeting measures such as targeted audiences segmentation and ad placement optimization based on analytics data collected from users’ interests & behaviors online.
Thoroughly monitored competitors’ activities on different networks & identified opportunities for growth among target markets; recommended successful marketing tactics which generated $10K additional revenue last quarter alone.

Facilitated the development and implementation of effective social media campaigns for 10+ clients, significantly increasing their reach on Twitter, Instagram and other platforms by 25%.
Demonstrated expertise in using analytics tools to track the performance of each post; optimized content strategy based on insights gathered from key metrics such as impressions and engagement rates.
Utilized a combination of organic posts & paid ads to drive website traffic up by 40%; managed PPC campaigns with an average cost per click (CPC) of $0.50 or less across all channels.
Diligently monitored comments/messages posted by followers on various networks; responded promptly while adhering to brand guidelines & maintaining positive customer relations at all times.
Spearheaded weekly brainstorm sessions in order to come up with fresh ideas that helped increase followership across targeted accounts by 20% over six months period.

Streamlined social media operations, resulting in an 80% reduction of time spent managing accounts per month.
Reorganized and updated the company’s blog content strategy; increased website traffic by 30%.
Introduced creative campaigns across all social platforms to engage followers and drive sales; achieved a 20% increase in revenue within 6 months.
Participated actively in online conversations with customers/clients, addressing questions & inquiries quickly and efficiently while maintaining positive relationships on behalf of the brand.
Actively monitored trends within relevant industries for competitive intelligence purposes; proposed new strategies based on results which led to 10+ influencer collaborations over 6 months.

3. Skills

Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may be looking for a social media manager with experience in managing Facebook campaigns, while Organization XYZ is seeking someone who has expertise in Twitter and Instagram.

It’s important to tailor the skills section of your resume to each job you are applying for because many employers use applicant tracking systems these days which scan resumes for certain keywords before passing them on to human recruiters.

In addition, it would also help if you elaborate further on some of the most relevant skills by discussing them in other sections such as the summary or work experience parts of your resume.

Below is a list of common skills & terms:

Adobe Creative Suite
Adobe Photoshop
Advertising
Blogging
Communication
Content Strategy
Copy Editing
Copywriting
Creative Writing
Digital Marketing
Digital Media
Editing
Email Marketing
Event Management
Facebook
Google Analytics
Graphic Design
InDesign
Instagram
Journalism
Marketing Communications
Media Relations
Online Advertising
Online Marketing
Photography
Press Releases
SEO
Social Media Marketing
Social Networking
Teaching
Team Leadership
Teamwork
Time Management
Twitter
Video Editing
Video Production
WordPress
Writing

4. Education

Mentioning an education section on your resume will depend on how far into your career you are. If you recently graduated and don’t have many work experiences to share, include the education section below your resume objective. However, if you have been working as a social media manager for some time now and want to highlight that experience more than anything else, omitting an education section is perfectly fine.

If including an education section in your resume, list courses or subjects related to the specific role of a social media manager that might be relevant for employers.

Bachelor’s Degree in Communications
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise and knowledge in a certain field. They can be used to show potential employers that you have the necessary skills and qualifications for the job, as well as having kept up-to-date with industry developments.

If you have any certifications related to the position you’re applying for, make sure they are included on your resume so hiring managers can see them right away. This will give you an edge over other applicants who may not have such credentials.

Certified Social Media Manager
Social Media Marketing Institute
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Tony Hackett, this would be Tony-Hackett-resume.pdf or Tony-Hackett-resume.docx.

7. Cover Letter

Cover letters are an essential part of the job application process. They are usually made up of 2 to 4 paragraphs and provide you with a chance to explain why you’d be great for the role. It’s also your opportunity to demonstrate what sets you apart from other applicants and highlight any skills or achievements that aren’t mentioned in your resume.

Although submitting a cover letter isn’t always mandatory, it is highly recommended as this can give recruiters further insights into who you are professionally and help them make their decision about whether or not they should hire for the position.

Below is an example cover letter:

Dear Casey,

As an experienced social media manager, I am excited to apply for the open position at your company. With experience managing social media accounts for both small businesses and large corporations, I have a proven track record of success in growing audiences and engagement.

In my current role as Social Media Manager at [company name], I manage a team of four social media specialists who create content and oversee all aspects of our social media presence. In the two years that I have been in this role, we have grown our Twitter following by 400%, our Facebook following by 300%, and our Instagram following by 200%. We have also seen a significant increase in engagement across all platforms, with an average post reaching over 10,000 people.

I am confident that I can bring this same level of success to your company. In addition to my management experience, I am also well-versed in creating engaging content, developing marketing campaigns, and using analytics to measure results. My skills and experience make me uniquely qualified for this position, and I am eager to put my knowledge to work for you.

Thank you for your time and consideration; I look forward to speaking with you soon about this opportunity.

Sincerely,

Tony