Social Media Content Creator Resume Guide
Social media content creators create and manage digital content for the purpose of promoting a brand or product on various social media platforms. They develop original ideas, write copy, curate relevant images and videos, track analytics, monitor comments and messages from followers to ensure that their content is engaging with users.
You have an eye for content creation and a knack for social media marketing. But hiring managers don’t know who you are yet, so it’s up to you to write a resume that stands out from the competition. Show them what makes you special!
This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.
Table of Contents
The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.
Social Media Content Creator Resume Sample
Liam Lueilwitz
Social Media Content Creator
[email protected]
630-633-0280
linkedin.com/in/liam-lueilwitz
Summary
Amicable and creative social media content creator with 5+ years of experience creating and managing engaging posts across multiple platforms. Proven track record for increasing brand visibility on Facebook, Twitter, Instagram and other major networks through successful campaigns. At XYZ Company, developed a comprehensive digital marketing plan that increased online sales by 25%. Skilled at developing strategies to maximize engagement from target audiences in various industries.
Experience
Social Media Content Creator, Employer A
Clarksville, Jan 2018 – Present
- Measured and analyzed the impact of social media campaigns and content, resulting in a 25% increase in website visits and 15% growth in online sales.
- Expedited workflow processes to create five times more engaging content for 10+ major clients; delivered projects up to 3 days ahead of schedule each time.
- Engaged with target audiences by responding promptly to comments on all platforms while creating interactive posts that increased follower count by 35%.
- Collaborated effectively with marketing teams, designers, copywriters and other stakeholders when developing successful multi-channel strategies across Facebook, Twitter & Instagram networks; grew page likes from 2K – 18K within 6 months on one client’s account alone.
- Meticulously monitored analytics tools such as Hootsuite Insights & Google Analytics for insights into post performance trends; identified key influencers who amplified reach by 20%, leading to an additional 5 million impressions per month overall.
Social Media Content Creator, Employer B
Richmond, Mar 2012 – Dec 2017
- Analyzed website traffic and engagement data to continually optimize content for maximum reach, resulting in an 11% increase of followers across all social media platforms over a 3-month period.
- Utilized copywriting skills to craft compelling posts that drove conversations with customers and generated leads; successfully increased click-through rates by 20%.
- Structured creative campaigns on Instagram, Twitter & Facebook for promotional events such as giveaways, contests & product launches; grew company’s online presence by 40%.
- Managed relationships with influencers and brand ambassadors while scheduling daily postings at optimal times; achieved an average post reach of 125K+ viewers per month.
- Confidently presented performance reports and insights to management team every quarter based on analytics gathered from various sources including Google Analytics & Hootsuite dashboard.
Skills
- SEO
- Graphic Design
- Video Editing
- Copywriting
- Content Strategy
- Social Media Analytics
- Influencer Marketing
- Photography
- Adobe Creative Suite
Education
Bachelor of Arts in Communications
Educational Institution XYZ
Nov 2011
Certifications
Social Media Content Creator Certification
Hootsuite Academy
May 2017
1. Summary / Objective
The summary/objective at the beginning of your resume should be like a movie trailer – it provides the hiring manager with essential bits of information and, if written correctly, should compel them to read on. This is where you can showcase your best qualities; for example, mention how many followers you have across all social media platforms, what kind of content creation strategies you specialize in (e.g., video production), and any awards or recognition that demonstrate excellence in this field.
Below are some resume summary examples:
Passionate social media content creator with 4+ years of experience building campaigns for global brands and small businesses. Skilled in creating high-impact visuals, copywriting, analytics tracking, and trend research to drive engagement across multiple platforms. Seeking an opportunity to join ABC Company as a social media content creator where I can utilize my design skills and creativity to grow the company’s online presence.
Hard-working and creative Social Media Content Creator with 5+ years of experience in developing and managing content for various platforms. Skilled at writing captivating copy, designing visually appealing graphics, and creating engaging videos that help to build brand loyalty and increase engagement. Looking to join ABC Agency as a key member of the team responsible for driving social media campaigns forward.
Detail-oriented and creative Social Media Content Creator with 5+ years of experience creating engaging content for a wide range of social media platforms. Experienced in curating and producing visual assets, copywriting, and analyzing data-driven insights to maximize reach and engagement. Seeking to join ABC’s team as the next Social Media Content Creator, where I can use my skillset to drive brand awareness.
Professional social media content creator with 5+ years of experience creating engaging, viral-ready content for brands across multiple platforms. Creative problem solver who can develop and execute an effective social media strategy to grow brand awareness and engagement at ABC. At XYZ, increased organic followers by 32% within 6 months while maintaining a high standard of quality work on tight deadlines.
Determined and creative social media content creator with 5+ years of experience in creating and managing engaging digital campaigns. Experienced in leveraging various platforms (Facebook, Twitter, Instagram) to increase brand awareness and customer engagement. Skilled at optimizing channels for higher reach through A/B testing techniques while staying aligned with the company’s core messaging principles.
Accomplished social media content creator with 5+ years of experience creating engaging posts for various platforms. Proven track record of increasing engagement on social media accounts by 40% and driving brand awareness through creative campaigns. Skilled in cultivating relationships with influencers, developing strategies to grow followership, and analyzing data insights to improve performance.
Seasoned social media content creator with 3+ years of experience in creating and managing digital campaigns for major brands. Skilled at developing compelling copy, visual assets, videos and other engaging materials to drive brand awareness and customer engagement across multiple social networks. Recognized for success in increasing user acquisition rates by an average of 25%.
Enthusiastic social media content creator with 5+ years of experience creating engaging and impactful campaigns for multiple brands. Proven success in driving brand awareness, increasing engagement by 25%, and boosting ROI through creative content strategies. Pursuing a role at ABC to utilize my digital marketing skills to leverage the company’s social presence.
2. Experience / Employment
In the experience section, you should provide details on your employment history. This section should be written in reverse chronological order; meaning the most recent job is listed first.
When writing this section, stick to bullet points as much as possible. Doing so allows the reader to take in what you have said quickly and easily. You also want to make sure that each point includes detail about what you did and any quantifiable results achieved from it.
For example, instead of saying “Created content for social media,” you could say “Crafted engaging posts across multiple platforms (Facebook, Twitter & Instagram) resulting in a 25% increase in followers over 6 months.”
To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:
- Created
- Developed
- Managed
- Monitored
- Analyzed
- Optimized
- Engaged
- Generated
- Scheduled
- Published
- Curated
- Collaborated
- Measured
- Reported
- Influenced
Other general verbs you can use are:
- Achieved
- Advised
- Assessed
- Compiled
- Coordinated
- Demonstrated
- Expedited
- Facilitated
- Formulated
- Improved
- Introduced
- Mentored
- Participated
- Prepared
- Presented
- Reduced
- Reorganized
- Represented
- Revised
- Spearheaded
- Streamlined
- Structured
- Utilized
Below are some example bullet points:
- Achieved a 20% increase in engagement for client accounts through the development of high-quality and tailored content across multiple social media platforms.
- Introduced unique campaigns that generated over 250,000 impressions on Twitter and Instagram combined in one month.
- Effectively managed 4 company accounts with a total reach of 2 million followers, resulting in an average monthly growth rate of 15%.
- Prepared comprehensive reports to analyze follower trends, brand sentiment and customer feedback; used data to recommend strategies and ensure maximum ROI from all posts published online.
- Generated creative ideas for new topics & themes within tight deadlines while adhering to clients’ branding guidelines; increased quality leads by 30% following implementation of fresh content strategies each season.
- Reduced content creation time by 30% through developing efficient processes for scheduling, editing and distributing content across multiple social media channels.
- Optimized online presence of 10+ clients on various platforms including Instagram, Facebook, Twitter & LinkedIn; increased interactions with target audiences by 40%.
- Advised clients on latest trends in digital marketing & social media best practices to ensure that brand messages are strategically targeted towards the right demographics.
- Competently created engaging visual and textual content for a wide range of products/services using Adobe Creative Suite applications (Photoshop, InDesign etc).
- Monitored customer feedbacks and conversations related to client brands across all major social networks; generated weekly reports highlighting insights into consumer preferences and behaviors along with potential areas of improvement within campaigns.
- Reported to the Social Media Manager to develop engaging and high-quality content for multiple social media platforms, resulting in a 30% increase of online user engagement.
- Influenced consumer behavior through strategic campaigns across all owned channels; increased sales revenue by $5,000 per month on average.
- Accurately assessed trends in customer feedback and implemented creative solutions that drove brand loyalty among followers; raised follower count by 1,500+ within two months.
- Assessed analytics data from Facebook Ads Manager & Google Analytics to measure ROI of social media marketing initiatives; optimized strategy based on insights to improve website traffic by 10%.
- Improved overall corporate image through effective storytelling and aligned narrative with company values; created 3 successful long-term influencer partnerships that resulted in an additional 500k impressions over six months’ time period.
- Facilitated the development of innovative social media content strategies, resulting in a 28% increase in followers across various platforms.
- Presented creative ideas and campaigns to the marketing team on a weekly basis; produced engaging posts that earned 5 million views within 3 months.
- Spearheaded projects for large companies such as Nike & Adidas, leading cross-functional teams of copywriters, designers & photographers to devise successful promotional campaigns with an average reach of 1 million per post over 6 weeks.
- Developed strategic partnerships with influencers who collaborated on sponsored posts and boosted brand awareness by 17%.
- Consistently monitored performance metrics including impressions and engagement rate to optimize content quality and improve customer experience; increased click-through rates by 22%.
- Mentored a team of 4 junior content creators in social media best practices and creative strategies, resulting in a 25% increase in website traffic.
- Scheduled, wrote and published engaging posts across various platforms including Facebook, Twitter, Instagram & LinkedIn; created an average of 20 original pieces per week with zero errors or delays.
- Demonstrated exceptional creativity when designing visuals for campaigns that increased followers by 10%, likes/shares by 15%, page views by 30% and total engagement rate by 5%.
- Revised all drafts prior to publishing to ensure accuracy of information while adhering to brand standards; improved copywriting quality scores from 75% to 95+%.
- Independently managed the development process for new projects such as influencer marketing campaigns which led to $25K additional revenue within 3 months following launch date.
- Streamlined the creation process for social media content, reducing production time by 25%.
- Substantially increased engagement on all platforms; grew follower count by 35%, with post impressions up 44% and click-throughs up 57%.
- Reorganized the company’s existing content library, leading to a more efficient workflow and improved user experience; decreased turnaround times from two days to one day.
- Created appealing graphics, videos and other visual elements for over 100 posts per month in line with brand standards across various channels including Facebook, Twitter & Instagram.
- Compiled monthly reports on analytics data related to the company’s website visits, page views and revenue generated via social media campaigns – contributing to $12K+ additional revenue over 6 months period.
- Participated in the development of comprehensive social media strategies and campaigns, leading to a 25% increase in followers across all platforms.
- Represented company brand identity throughout content creation on various platforms; published over 500 pieces of engaging content within 6 months that generated 1 million+ impressions & engagements.
- Published daily posts across 10 different social media channels while ensuring accuracy and consistency with marketing requirements; increased organic reach by 20%.
- Thoroughly monitored user feedback and comments on post engagement, adjusted messaging accordingly to ensure maximum customer satisfaction at all times.
- Curated relevant videos, images and articles for sharing online as part of continuous efforts to strengthen relationships with new customers as well as engage existing ones further.
3. Skills
Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may be looking for someone who is proficient in Adobe Photoshop, while Organization XYZ may need a candidate with experience using video editing software.
It is essential to keep this in mind because of the applicant tracking systems utilized by many companies. Their role is to analyze resumes for certain characteristics (such as specific keywords), filtering out those that do not match what they are seeking.
The skills section should include all relevant social media content creation tools and platforms you have experience with, such as Hootsuite or Canva; however, it’s also important to elaborate on your most impressive ones elsewhere in your resume – such as the summary or work history sections – so employers can get an understanding of how well-versed you are when it comes to creating engaging content across multiple channels.
Below is a list of common skills & terms:
- Adobe Creative Suite
- Content Strategy
- Copywriting
- Graphic Design
- Influencer Marketing
- Photography
- SEO
- Social Media Analytics
- Storytelling
- Video Editing
4. Education
Mentioning an education section on your resume will depend on how far along you are in your career. If you just graduated and have no work experience, list the relevant courses, subjects, and assignments related to the social media content creator role below your objective statement. However, if you have significant work experience that is more impressive than any educational qualifications or experiences listed in an education section, omitting it altogether might be best.
If including an education section is necessary for this job application process though, try to mention courses and subjects studied related to social media content creation as well as any certifications obtained that may help demonstrate proficiency with certain tools used by a content creator.
Bachelor of Arts in Communications
Educational Institution XYZ
Nov 2011
5. Certifications
Certifications are a great way to demonstrate your proficiency in a certain field and show potential employers that you are committed to staying up-to-date with industry knowledge.
If the job posting mentions any particular certifications, make sure to include them on your resume as they will give you an edge over other applicants who may not have those credentials. Additionally, if you have taken any professional development courses or workshops related to the position, these should also be included in this section of your resume.
Social Media Content Creator Certification
Hootsuite Academy
May 2017
6. Contact Info
Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.
You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.
Finally, name your resume file appropriately to help hiring managers; for Liam Lueilwitz, this would be Liam-Lueilwitz-resume.pdf or Liam-Lueilwitz-resume.docx.
7. Cover Letter
A cover letter is an important part of any job application. It is a document that introduces you to the employer, highlights your skills and qualifications, and explains why you are an ideal candidate for the role.
Cover letters can help make your resume stand out from other applicants applying for the same position as they offer more depth than resumes alone. They should be made up of 2-4 paragraphs outlining who you are, what experience or knowledge makes you suitable for this particular role, and how interested in it you are.
Below is an example cover letter:
Dear Carolyn,
I am writing to apply for the Social Media Content Creator position at XYZ Company. With seven years of experience crafting content across social media platforms, I am confident I will be an asset to your organization.
In my previous role as a Social Media Manager, I was responsible for creating and managing content across all social media channels for a major retailer. Through my strategic planning and execution, I increased engagement by 20% within the first six months. Additionally, I have experience working with influencers and bloggers to promote brand awareness and create meaningful partnerships.
I understand the importance of creating engaging content that speaks to the company’s target audience. My ability to produce high-quality content that is both creative and on-brand will help XYZ Company achieve its social media goals. In addition, my excellent communication skills will come in handy when collaborating with other members of the marketing team.
Thank you for your time and consideration; I look forward to speaking with you about this opportunity soon.
Sincerely,
Liam