SEO Manager Resume Guide

SEO Managers are responsible for developing and implementing SEO strategies to increase a company’s visibility in organic search engine results. They analyze website performance, create content optimization plans, research keywords, track rankings, and make recommendations on areas of improvement. Additionally, they work with web teams to ensure that elements such as page titles and headings are optimized for maximum reach.

Your expertise in SEO and digital marketing makes you a perfect candidate for any position related to these fields. However, hiring managers have yet to hear of your accomplishments; that’s why it’s important to write an attention-grabbing resume that will help them take notice.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

SEO Manager Resume Sample

Eula Lebsack
SEO Manager

[email protected]
350-464-4523
linkedin.com/in/eula-lebsack

Summary

Reliable SEO manager with 5+ years of experience in increasing organic traffic and improving website rankings. Proven track record of successful SEO campaigns across multiple industries, including healthcare, financial services and e-commerce. Skilled at content marketing strategies such as keyword analysis, link building and social media integration to drive results for clients. Experienced in utilizing analytics tools like Google Analytics to measure campaign success.

Experience

SEO Manager, Employer A
Chattanooga, Jan 2018 – Present

Facilitated SEO strategy development and implementation, resulting in a 14% increase of organic search traffic over 6 months.
Prepared detailed keyword research reports for 10+ client sites to identify profitable keywords, boosting website rankings by 8%.
Structured effective link building campaigns which enabled clients to acquire 12 high-quality backlinks from authoritative websites monthly.
Reorganized existing content on 20 webpages to ensure optimal readability and SEO performance; improved average ranking positions for targeted keywords by 7%.
Efficiently conducted technical audits on 50 websites every month, identifying problems such as broken links & duplicate pages; significantly reduced page load times from 4 seconds to 2 seconds per page on average.

SEO Manager, Employer B
San Antonio, Mar 2012 – Dec 2017

Spearheaded SEO optimization efforts for 10+ websites, achieving a 40% increase in organic search traffic and resulting in over $20K increase in website revenue.
Introduced successful SEO strategies to ensure improved visibility of client websites on major search engines; resulted in an average ranking boost of 25 positions across all targeted keywords within 6 months.
Optimized 15 webpages per month through keyword research, content restructuring & link building activities that delivered a 70% decrease in bounce rate and 55% improvement in overall page conversions.
Improved existing SEO campaigns by streamlining workflows with automated tools, reducing time spent on manual tasks such as optimizing meta tags & titles by 20 hours weekly while increasing quality of deliverables significantly.
Effectively managed multiple projects simultaneously, ensuring the timely completion and delivery of high-quality output within budget constraints every time.

Skills

SEO
Google Analytics
Social Media Marketing
Digital Marketing
Online Marketing
Search Engine Optimization
Google AdWords
Online Advertising
WordPress

Education

Bachelor’s Degree in Marketing
Educational Institution XYZ
Nov 2011

Certifications

Google Ads Search Certification
Google Ads Academy
May 2017

1. Summary / Objective

The summary or objective at the beginning of your SEO manager resume should provide a snapshot of who you are and why you would be an ideal candidate for the position. This is where you can showcase your best qualities, such as how well-versed in current search engine optimization techniques you are, how successful campaigns have been under your leadership, and what certifications or qualifications make you stand out from other applicants.

Below are some resume summary examples:

Proficient SEO manager with 10+ years of experience driving organic search traffic and improving website visibility for a variety of clients. Skilled in creating compelling content, executing link building campaigns, managing social media accounts and analyzing data to optimize strategies. Seeking to join ABC Company as the Senior SEO Manager where I can utilize my skillset to drive increased online presence and ROI for the business.

Professional SEO Manager with 8+ years of experience creating and executing effective organic search strategies. Skilled in keyword research, content optimization, link building, and analytics to help clients achieve their business goals. At XYZ Corporation increased website traffic by 65% over two quarters while reducing costs by 30%. Ready to bring these skillset as the next SEO manager at ABC Company.

Dependable SEO Manager with 7+ years of experience in search engine optimization. At XYZ, managed and implemented successful SEO strategies for 50 plus clients to increase website traffic by 150%. Skilled at keyword research, content marketing, link building, and analysis of Google Analytics data. Proven track record of increasing organic rankings on major search engines including Google and Bing.

Committed SEO Manager with 3+ years of experience in digital marketing and SEO. Expertise in keyword research, content optimization, link building, and analytics to drive organic traffic growth for small businesses. Successfully increased website visibility by over 30% at XYZ Inc., resulting in a 25% revenue increase from online sales within 6 months. Seeking to bring my SEO expertise to ABC Co.

Determined SEO Manager with 8+ years of experience in driving organic traffic and revenue growth through SEO strategy implementation. Proven success in increasing online visibility, ranking, and website performance for multiple industries including ecommerce, media/publishing, finance & banking. Track record of meeting quarterly goals by optimizing campaigns to maximize ROI while reducing CPA.

Detail-oriented SEO manager with 8+ years of experience. Proven track record of driving organic search traffic growth and improving visibility across multiple channels. Developed strategies to optimize website content for maximum SEO impact, resulting in increased conversions by 40%. Highly skilled in keyword research, link building, web analytics analysis and on-page optimization techniques.

Seasoned SEO manager with 8+ years of experience optimizing content for maximum visibility and search engine rankings. Passionate about leveraging data-driven solutions to grow organic traffic and increase revenue by an average of 25%. At ABC, improved keyword rankings from page 4 to the top 3 positions within 6 months. Looking forward to applying these skills at XYZ Corporation.

Energetic SEO manager with 5+ years of experience driving organic traffic and boosting website visibility. Proven record in developing SEO campaigns, creating keyword lists, optimizing web content for search engine ranking, and analyzing website performance. At XYZ Company increased online revenue by 25% through technical optimization of websites across multiple industries.

2. Experience / Employment

In the experience section, you should list your employment history in reverse chronological order. This means that the most recent job is listed first.

When writing about what you did for each role, use bullet points to make it easier for the reader to digest the information quickly. You want to provide detail and explain how your work impacted results; this will show off your expertise and accomplishments more clearly than simply listing out duties or tasks.

For example, instead of saying “Managed SEO campaigns,” you could say “Developed and implemented a comprehensive SEO strategy which resulted in a 20% increase in organic traffic over six months.”

To write effective bullet points, begin with a strong verb or adverb, such as:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Demonstrated comprehensive knowledge of SEO principles and analytics tools to optimize website performance, increasing organic traffic by 35% within a 6-month period.
Compiled detailed reports on keyword research, backlink analysis and other aspects of search engine optimization; identified opportunities for improvement in the existing content strategy that resulted in an increase in visibility by 25%.
Independently developed and managed successful link building campaigns across various high authority websites, resulting in improved domain authority rating from 40 to 60 over an 8-month duration.
Revised webpages for better readability, increased click-through rates (CTR) by 50%, reduced bounce rate from 80% to 65%, thus leading more visitors down the conversion funnel at lower costs per acquisition (CPA).
Mentored junior members of marketing teams on best practices related to SEO including content curation & creation strategies as well as optimization techniques; organized monthly workshops educating colleagues on new advances within digital marketing space such as voice search algorithms or AMP page development standards etc..

Coordinated and monitored the effectiveness of SEO strategies across multiple websites, driving organic search engine traffic by 60% in 3 months.
Proficiently optimized website content to maximize visibility on leading search engines such as Google and Bing; improved SERP rankings for over 400 keywords within a 6-month period.
Streamlined internal operations through efficient management of web development projects, including keyword research, link building campaigns and meta tag creation tasks with minimal errors or delays.
Utilized advanced analytics tools (Google Analytics & SEMrush) to track website performance metrics like page views, click-through rates & average session duration; identified areas for improvement which resulted in an increase of conversions by 35%.
Presented monthly progress reports outlining key SEO milestones achieved based on pre-defined objectives set forth at the start of each project cycle; exceeded client expectations with results that generated an additional $25K in revenue over 5 months.

Participated in the optimization of over 200 websites, resulting in a 50% increase in organic traffic and $30K+ monthly revenue.
Achieved higher rankings on major search engines through SEO strategies such as link building, keyword research & analysis, content creation and social media marketing; improved website visibility by 20%.
Represented the company at conferences to discuss best practices with industry peers while staying up-to-date on new trends and developments within the field of SEO/SEM.
Advised clients regarding how to effectively leverage digital platforms for maximum reachability; successfully launched multiple campaigns that generated positive ROI for organizations across various industries including travel, retail and hospitality services etc..
Thoroughly monitored site performance using Google Analytics & other web analytics tools to identify target audiences’ preferences towards specific products or services; optimized website contents accordingly which increased conversion rates by 12%.

Assessed website performance and SEO strategies to identify areas of improvement, leading to a 22% increase in organic website traffic over a 6-month period.
Substantially improved the client’s search engine rankings by optimizing on-page elements such as titles and descriptions; increased visibility for targeted keywords by 63%.
Developed comprehensive content marketing plans that included keyword research & analysis, backlink building campaigns, blog post writing and social media outreach initiatives; amplified brand awareness among target demographics by 91%.
Reduced overall website bounce rate from 68% to 42%, resulting in an average time spent on site rising from 2 minutes 27 seconds up to 4 minutes 45 seconds per user visit.
Expedited web page loading speeds across all devices via minification techniques & server optimization procedures; decreased load times from 7+ second down to 1 – 3 seconds for each page viewed/loaded.

3. Skills

Two organizations that have advertised for a position with the same title may be searching for individuals whose skills are quite different. For instance, one may be looking for someone with a deep understanding of keyword research and another might need an expert in link building.

It is essential to tailor the skills section of your resume to each job that you are applying for. This way, it will pass through any applicant tracking system (ATS) used by employers as they look for certain keywords before passing on resumes to a human.

You should also include some details about how you have applied these skills in past roles – this can help demonstrate your expertise more effectively than just listing them out without context or explanation.

Below is a list of common skills & terms:

Account Management
Advertising
Affiliate Marketing
Analytics
Blogging
Business Development
CMS
CRM
CSS
Content Management
Content Marketing
Content Strategy
Conversion Optimization
Copywriting
Creative Writing
Data Analysis
Digital Marketing
Digital Media
Digital Strategy
Editing
Email Marketing
Event Management
Facebook
Google AdWords
Google Analytics
Google Webmaster Tools
Graphic Design
HTML
JavaScript
Keyword Research
Landing Page Optimization
Lead Generation
Link Building
Market Research
Marketing Communications
Online Advertising
Online Marketing
Organic Search
PPC
Pay Per Click
Press Releases
SEM
SEO
SEO Audits
SEO Copywriting
SMO
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Social Networking
Strategy
Team Leadership
Teamwork
Time Management
Web Analytics
Web Content
Web Design
Web Development
Web Marketing
Website Development
WordPress
Writing

4. Education

Mentioning an education section on your resume will depend on how far along you are in your career. If you graduated recently and don’t have much work experience, include the education below your resume objective. However, if you have plenty of professional SEO experience, it might be better to omit an education section altogether.

If including one, mention courses related to SEO that could help demonstrate knowledge relevant for the job role such as digital marketing or website analytics.

Bachelor’s Degree in Marketing
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise and knowledge in a particular field. They show potential employers that you have been tested by an accredited organization, making you more qualified than other applicants who do not hold the same certification.

When applying for jobs, make sure to include any certifications relevant to the position on your resume. This will help showcase your skills and qualifications as well as give hiring managers confidence in considering you for the role.

Google Ads Search Certification
Google Ads Academy
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Eula Lebsack, this would be Eula-Lebsack-resume.pdf or Eula-Lebsack-resume.docx.

7. Cover Letter

Submitting a cover letter along with your resume is an excellent way to make a great first impression on potential employers. A cover letter should be composed of 2-4 paragraphs and provide additional detail about yourself, such as why you are the perfect fit for the role.

Writing a cover letter can set you apart from other job applicants by giving hiring managers more insight into who you are and what makes you stand out from the competition. It also allows recruiters to gain further understanding of your skillset and qualifications that may not have been outlined in your resume alone.

Below is an example cover letter:

Dear Matilde,

I am writing to apply for the position of SEO Manager at XYZ Corporation. With more than five years of experience in the field of search engine optimization, I have a proven track record of helping businesses improve their online visibility and organic traffic. In my previous role as an SEO Specialist at ABC Company, I increased organic traffic by 30% year over year through on-page optimization, link building, and content marketing initiatives.

I am confident that I can bring similar results to XYZ Corporation. In addition to my technical SEO skills, I also have experience managing teams of SEO specialists and coordinating with other marketing channels such as paid search and social media. My ability to think strategically and work collaboratively will be a valuable asset to your team.

I would welcome the opportunity to discuss how my skills and experience can benefit your company further during an interview. Thank you for your time and consideration; I look forward to hearing from you soon.

Sincerely,

Eula