Sales Manager Resume Guide

Sales managers are responsible for overseeing and directing the sales team. They create sales plans, analyze data, set individual and team goals, manage budgets and resources, develop training programs for staff members, monitor performance of the sales force to ensure targets are met or exceeded. Additionally they provide guidance on pricing strategies and generate reports on key metrics such as revenue growth.

Your knowledge of sales and marketing make you the ideal candidate for any managerial role. To get noticed by hiring managers, you must craft a resume that stands out from the crowd and shows off your impressive accomplishments.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Sales Manager Resume Sample

Clyde Connelly
Sales Manager

[email protected]
890-632-4842
linkedin.com/in/clyde-connelly

Summary

Committed sales manager with 8+ years of experience driving revenue and customer loyalty across various industries. Skilled at leading, coaching, and motivating sales teams to exceed their quotas while simultaneously improving client relationships. At XYZ Company, increased quarterly retail revenues by 25% within the first five months on the job. Seeking a leadership role in ABC’s vibrant sales team where I can continue to drive success for both customers and company alike.

Experience

Sales Manager, Employer A
Columbus, Jan 2018 – Present

Coordinated the sales operations for a team of 10 staff members across two retail outlets, achieving an average revenue increase of 15% year-on-year.
Represented the company at trade shows and conferences to promote products and services, leading to the acquisition of more than 100 new customers in the last quarter alone.
Streamlined daily operational processes by creating a system that enabled greater visibility on individual performance metrics; reduced costs by 25%.
Confidently drove strategic planning initiatives such as market segmentation analysis, price optimization strategies and customer loyalty programs resulting in improved customer satisfaction ratings by 20%.
Compiled accurate monthly/quarterly reports detailing budget usage, product sold figures and financial summaries which were presented to senior management for review purposes.

Sales Manager, Employer B
Wichita, Mar 2012 – Dec 2017

Prepared and delivered weekly sales reports to upper management, outlining total revenue and profit margins for the last quarter; achieved a 15% increase in overall departmental performance.
Facilitated daily meetings with sales staff, offered guidance and advice on best practices for closing deals, resulting in a 20% jump in individual productivity levels within two months of implementation.
Successfully managed over 50 regional accounts across five states; increased customer base by 30%.
Achieved top-level targets set at the start of every month through effective team strategy planning and execution; exceeded target goals by 10%.
Reduced operational costs by 15%, while maintaining quality standards throughout all stages of production processes.

Skills

Account Management
Business Development
Sales Operations
Sales Process
Customer Satisfaction
Contract Negotiation
Direct Sales
Key Account Management
B2B

Education

Bachelor’s Degree in Business Administration
Educational Institution XYZ
Nov 2011

Certifications

Certified Professional Sales Manager
American Management Association
May 2017

1. Summary / Objective

Your resume summary/objective should be a snapshot of your experience and accomplishments as a sales manager. In this section, you can highlight the most impressive elements of your career such as the number of successful campaigns you have managed, how much revenue was generated under your watch, and any awards or recognitions you received for outstanding performance.

Below are some resume summary examples:

Energetic sales manager with 10+ years of experience driving revenue growth and market share expansion. Proven record of success leading teams to consistently exceed quarterly targets at XYZ Corporation. Developed innovative strategies for increasing customer acquisition, loyalty, and satisfaction rates among Fortune 500 companies. Recognized as an employee-focused leader who successfully managed up to 20 staff members while emphasizing career development opportunities.

Skilled sales manager with 10+ years of experience in developing and executing successful sales strategies. Proven track record of increasing revenue, customer satisfaction, and market share for ABC Corporation through effective team management. Highly adept at building relationships with key stakeholders to identify opportunities for growth. Recognized as a motivating leader by employees who consistently exceed their performance goals.

Proficient sales manager with 8+ years of experience driving sales operations in highly competitive markets. Proven track record of increasing revenue through effective team management and strategic planning. At ABC Company, managed a team that achieved over $4M in annual sales growth for four consecutive years. Seeking to join XYZ Corp as Sales Manager to drive further success and achieve long-term business objectives.

Reliable sales manager with 7+ years of experience leading and motivating high-performing sales teams. Proven track record of increasing customer satisfaction, expanding market share, and driving revenue growth in competitive markets. At XYZ Inc., increased annual revenues by 20% through effective team leadership and strategic planning initiatives. Looking to bring my skills to ABC Company as the next Sales Manager.

Enthusiastic sales manager with 7+ years of experience driving sales growth, increasing customer loyalty, and developing successful strategies for high-end retail stores. At XYZ, achieved an average 15% increase in annual revenue over the past three years through creative marketing campaigns and effective teamwork. Skilled at managing multiple projects simultaneously while maintaining a focus on client satisfaction.

Hard-working and experienced sales manager with 5+ years of experience developing and executing successful strategies for territory growth. Successfully increased market share in the XYZ region by 20%, leading to a 30% increase in total revenue. Seeking to bring this success to ABC Inc., contributing my expertise at meeting customer needs, closing deals, and building strong relationships with clients.

Driven sales manager with 8+ years of experience leading high-performing teams to exceed revenue goals. At XYZ, consistently generated 10% more in quarterly sales than the target set by upper management and developed a comprehensive training program that reduced onboarding time by 20%. Seeking to join ABC Corp as Sales Manager where I can utilize my leadership skills and expertise to drive success.

Passionate sales manager with 8+ years of experience in sales and business development. Proven track record of increasing revenue by 20% at XYZ company. Skilled in managing teams, developing strategies, and executing plans to meet or exceed organizational goals. Experienced in both B2B and B2C sales environments for Fortune 500 companies as well as start-ups.

2. Experience / Employment

Next comes the work history section, which should be written in reverse chronological order. This means your most recent job is listed first.

Stick to bullet points when writing this section; it makes the information easier for the reader to digest quickly. You want to provide detail on what you did and any results achieved as a result of your actions.

For example, instead of saying “Managed sales team,” you could say, “Led a team of 15 sales representatives who consistently exceeded their quarterly targets by an average of 10%, resulting in increased revenue.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Revised existing sales strategies and developed new tactics, resulting in a 17% increase in overall revenue within the last fiscal year.
Utilized customer feedback to continuously improve the effectiveness of promotional campaigns; increased client satisfaction ratings by 9%.
Accurately tracked and monitored daily sales activities using CRM software, enabling quick identification of potential issues or opportunities for improvement.
Improved team performance through weekly one-on-one meetings with representatives and provided constructive guidance on how to effectively close more deals each month; achieved an additional 8% growth rate after implementing new techniques.
Developed strong relationships with key accounts across multiple industries, driving up repeat business from those clients by 25%.

Mentored a team of 25 sales staff, providing guidance and training to ensure they achieved their monthly targets; increased overall sales by 20% in the last 6 months.
Optimized processes and procedures for capturing customer data, increasing customer engagement rate by 15%.
Structured a comprehensive incentive program that rewarded top-performing employees with bonuses; improved employee morale by 30%.
Reorganized the existing client database system to streamline communication between teams, resulting in an 11% reduction in manual errors during order processing time frames.
Efficiently managed daily operations of the store including stock levels, merchandising displays and tracking inventory movements; reduced shrinkage costs by $12K annually.

Formulated comprehensive sales strategies that increased annual revenue by 25% and generated $1.2 million in profits over a 6-month period.
Participated actively in weekly meetings to collaborate with other departments, identify customer needs and develop innovative solutions for boosting sales performance.
Presented insightful data analysis reports on the state of the market to senior management team, helping them make informed decisions about future product launches & campaigns.
Introduced successful incentive programs that strengthened relationships with existing clients while expanding into new markets; resulting in an additional 250+ customers within 3 months of implementation.
Competently managed a team of 15 sales reps who exceeded their monthly quotas by an average 10%.

Spearheaded a team of 20 sales representatives, driving the achievement of monthly and quarterly goals while consistently exceeding expectations with $750K in total revenue.
Demonstrated exceptional leadership skills, inspiring and motivating staff to meet targets whilst fostering an environment conducive to high performance; increased average customer satisfaction score by 17%.
Actively monitored individual representative KPIs and provided real-time coaching & feedback when needed; improved overall sales success rate by 15% within 6 months.
Assessed market trends on a daily basis in order to make informed decisions pertaining to pricing strategies, promotional campaigns and product updates that resulted in 8% growth in profits year over year.
Expedited the onboarding training process for new hires through comprehensive induction programs, ensuring all recruits were upskilled on latest industry practices within 2 weeks of joining the company.

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3. Skills

Skill requirements will differ from one employer to the next; this can easily be ascertained from the job posting. Organization A may be looking for a sales manager with experience in B2B selling and Organization B may require someone who is experienced in both direct and indirect sales.

It is essential to tailor the skills section of your resume to each job that you are applying for, as many employers use applicant tracking systems these days. These computer programs scan resumes for certain keywords before passing them on to a human.

Once listed here, it’s important to elaborate on your relevant skillset by discussing it further in other areas such as the summary or experience sections.

Below is a list of common skills & terms:

Account Management
Advertising
Automotive
B2B
Business Development
Business Planning
Business Strategy
Coaching
Cold Calling
Contract Negotiation
Customer Retention
Customer Satisfaction
Direct Sales
Event Management
Forecasting
Key Account Management
Manufacturing
Merchandising
Operations Management
Pricing
Product Development
Profit
Purchasing
Sales Operations
Sales Presentations
Sales Process
Selling
Social Media Marketing
Solution Selling
Team Leadership
Teamwork
Time Management

4. Education

Adding an education section to your resume will depend on how advanced you are in your career. If you recently graduated and don’t have much experience, mentioning your education below the resume objective is a good idea. However, if you have been working as a sales manager for years with plenty of accomplishments to showcase, it might be better to omit the education section altogether.

If an education section is included, try to mention courses or subjects related to the sales management role that demonstrate relevant knowledge and skills.

Bachelor’s Degree in Business Administration
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications demonstrate to potential employers that you have the necessary skills and knowledge for a particular job. They can also show your commitment to professional development, as certifications require dedication and hard work in order to achieve them.

Including any relevant certifications on your resume will give hiring managers an insight into what qualifications you possess, helping them decide if you are suitable for the role or not.

Certified Professional Sales Manager
American Management Association
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Clyde Connelly, this would be Clyde-Connelly-resume.pdf or Clyde-Connelly-resume.docx.

7. Cover Letter

A cover letter is an important part of a job application that provides recruiters with more than just the facts and figures in your resume. It gives them insight into who you are, what drives you and why you’re the best fit for their role.

Cover letters should typically be 2 to 4 paragraphs long and provide relevant information about yourself which isn’t already mentioned in your resume. Whilst they may not always be required by employers, writing one increases your chances of getting noticed amongst other applicants!

Below is an example cover letter:

Dear Anjali,

I am writing in response to your job posting for a Sales Manager. With more than 10 years of sales experience and a proven track record of success in achieving quotas, I am confident I can be an asset to your organization. In my current role as Sales Manager at [company name], I oversee a team of eight sales representatives who are responsible for meeting monthly targets. Through effective coaching and mentoring, I have been able to help my team increase their close rate by 20%.

In addition to my experience managing and motivating sales teams, I have also had success generating new business opportunities through cold calling and networking. My ability to establish relationships with potential clients has resulted in millions of dollars in new revenue for my previous employers.

If given the opportunity, I would bring the same level of dedication and success to your organization. I look forward to speaking with you soon about this opportunity. Thank you for your time and consideration.

Sincerely,

Clyde