Sales Development Representative Resume Guide
Sales Development Representatives are responsible for identifying and qualifying sales opportunities in order to drive revenue growth. They typically work closely with the marketing and sales teams, utilizing data-driven strategies to create leads and build relationships with potential customers. Additionally, they often develop content such as emails or presentations that can be used by the broader team during customer interactions.
You have a knack for sales, and you could bring great success to any company. However, hiring managers don’t know who you are yet. To get noticed, it’s essential that your resume stands out from the competition.
This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.
Table of Contents
The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.
Sales Development Representative Resume Sample
Brianne Hahn
Sales Development Representative
[email protected]
320-945-9384
linkedin.com/in/brianne-hahn
Summary
Committed sales development representative with 3+ years of experience driving revenue growth and increasing lead conversion rates. Currently employed at XYZ, where I exceeded the monthly sales quota by 15% in 2020. Seeking to join ABC’s team to provide customer-centric solutions that increase brand loyalty and maximize profits. Highly proficient in using Salesforce CRM and other leading software tools for prospecting leads.
Experience
Sales Development Representative, Employer A
Kansas City, Jan 2018 – Present
- Formulated sales strategies to increase market share and achieved a 10% growth in sales over the last quarter.
- Facilitated customer relationships by providing personalized service, resolving customer queries within 24 hours and creating detailed reports on client feedback to identify areas of improvement.
- Utilized multiple CRM tools such as Salesforce and Zendesk to manage data efficiently and track leads & opportunities; boosted conversion rate by 15%.
- Resourcefully generated new leads through cold calling, email campaigns, social media outreach and networking events; increased lead volume by 30%.
- Represented company at local industry conventions & trade shows while delivering presentations detailing product features & benefits; successfully closed 6 deals worth $35K each during this period.
Sales Development Representative, Employer B
Minneapolis, Mar 2012 – Dec 2017
- Spearheaded outbound sales activities to generate new business opportunities, resulting in an increase of $5,000 in revenue within the first quarter.
- Networked with key stakeholders across various departments and industries to identify potential customers and expand market presence; successfully closed 10+ deals per month on average.
- Closed a total of 25 high-value sales since joining the organization through effective use of customer segmentation strategies and tailored solutions for each client’s needs.
- Developed strong relationships with existing clients through regular follow-ups, phone calls & emails; upsold additional products/services that resulted in 15% more profits overall compared to last year’s figures.
- Independently managed all aspects of the complete sales cycle from lead generation to order fulfillment while upholding excellent service standards throughout every interaction with customers.
Skills
- Teamwork
- Time Management
- Communication
- Team Leadership
- Social Media Marketing
- Business Development
- Social Networking
- Account Management
- Salesforce.com
Education
Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011
Certifications
Certified Sales Development Professional
Sales Development Institute
May 2017
1. Summary / Objective
A resume summary for a sales development representative should highlight your ability to identify and qualify leads, build relationships with potential customers, and close deals. Include any relevant experience that demonstrates these skills such as the number of qualified leads you have generated in the past or how many successful deals you closed. Additionally, mention any awards or certifications related to sales that demonstrate your expertise in this area.
Below are some resume summary examples:
Driven sales development representative with 4+ years of experience in outbound B2B sales. Adept at researching, identifying, and qualifying new prospects to build relationships for increased conversion rates. At XYZ I exceeded quarterly revenue goals by 25% through outreach campaigns and strategic account management initiatives. Passionate about leveraging my skillset to drive business growth for ABC company.
Talented sales development representative with 3+ years of experience in outbound sales, lead generation, and account management. Proven track record of exceeding quarterly goals by 30%. At Company X, identified key opportunities for growth through targeted outreach campaigns that resulted in a 20% increase in qualified leads. Looking to bring my skills to ABC Tech as the next Sales Development Representative.
Detail-oriented sales development representative with 5+ years of experience in the industry. Strong track record of successfully prospecting, qualifying and closing deals for B2B clients. At XYZ, increased sales by 20% over 6 months through effective lead generation strategies and targeted outbound campaigns. Proven ability to build relationships with customers that result in long-term business partnerships.
Skilled Sales Development Representative with 5+ years of experience in sales and customer service. Proven success generating leads, qualifying prospects, and driving business growth for ABC Company. At XYZ Inc., increased revenue by 30% within the first year of employment through relationship building and strategic account planning. Looking to apply expertise to help grow market share at ABC Corp.
Amicable, results-driven sales development representative with 5+ years of experience in developing new business opportunities and closing deals. At XYZ, generated a 37% increase in revenue by successfully managing over 200 client relationships through cold calling, email campaigns, and face-to-face meetings. Proven track record of achieving 100% quota each year for the past four consecutive years.
Seasoned Sales Development Representative with a successful track record of developing and closing sales within the SaaS industry. At XYZ, I identified new markets for growth and generated over $1M in revenue by reaching out to potential customers. Highly skilled at cold calling, prospecting, qualifying leads, establishing relationships with clients and understanding customer needs.
Passionate and results-driven sales development representative with 5+ years of experience seeking to join XYZ Company. At ABC, exceeded quarterly lead conversion goals by 35%. Leveraged inbound and outbound strategies to deliver targeted leads that generated high revenue growth. Utilized a consultative approach to build relationships with prospects and convert them into customers.
Dependable and experienced sales development representative with 5+ years of experience driving growth for high-level clients. Proven track record of achieving and exceeding goals, such as increasing revenue by 64% in 2020. Seeking to join ABC’s team to drive targeted outreach initiatives that will increase customer acquisition rates and boost overall sales performance.
2. Experience / Employment
Next comes the work history section, where you provide details on your employment history. This should be written in reverse chronological order, with the most recent job listed first.
When writing about what you did, use bullet points to make it easier for the reader to digest the information quickly. You want to include as much detail as possible and quantify any results that were achieved while doing so.
For example, instead of saying “Generated leads,” you could say, “Developed a lead generation system which resulted in an average of 50 qualified leads per week.”
To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:
- Generated
- Prospected
- Negotiated
- Cultivated
- Analyzed
- Presented
- Developed
- Collaborated
- Closed
- Upsold
- Networked
- Monitored
- Researched
- Influenced
Other general verbs you can use are:
- Achieved
- Advised
- Assessed
- Compiled
- Coordinated
- Demonstrated
- Expedited
- Facilitated
- Formulated
- Improved
- Introduced
- Mentored
- Optimized
- Participated
- Prepared
- Reduced
- Reorganized
- Represented
- Revised
- Spearheaded
- Streamlined
- Structured
- Utilized
Below are some example bullet points:
- Negotiated sales agreements with over 200 new customers in the last 6 months, raising revenue by $10,000.
- Optimized sales pipeline to identify and target high-value prospects; successfully connected with 50+ key decision makers per month.
- Upsold additional products/services to existing clients and achieved an average upsell rate of 15% across all accounts within 3 months on the job.
- Expedited customer service processes for quicker resolution times; reduced response time from 2 days to 1 hour for urgent inquiries and complaints, increasing customer satisfaction by 30%.
- Diligently followed up on leads via phone calls & emails twice a week; converted 20% of those into viable opportunities resulting in increased sales volume by 40%.
- Monitored customer trends and sales performance metrics to identify opportunities for revenue growth, increasing total monthly sales by 25%.
- Reorganized the company’s product catalogues according to client preferences, enabling customers to locate desired items more quickly; resulted in a 10% increase in same-day orders.
- Compiled detailed customer profiles including purchase history data and feedback surveys; reduced return rate of products purchased online by 12%.
- Competently crafted targeted email campaigns across multiple channels with tailored messages that generated an additional 11 leads per month on average.
- Structured individualized training plans for new hires geared towards developing core competencies related to outbound sales calls and closing deals; increased staff productivity by 20% after 3 months of implementation.
- Assessed customer needs and provided tailored solutions to 20+ prospects a day, resulting in an average sales growth of 15% within the last quarter.
- Influenced over 50 potential customers each week by providing product demonstrations, educating them on features & benefits, and offering promotional deals; increased sales revenue by $5,000 during this period.
- Confidently overcame customer objections through effective problem-solving strategies; closed 30 new accounts with minimal effort in the past 6 months.
- Generated 200+ leads every month using various digital marketing channels such as social media platforms and email campaigns; drove repeat purchases from existing clients for upselling opportunities across all products lines offered at company store locations nationwide.
- Analyzed competitors’ pricing models to determine appropriate market prices that would ensure maximum profitability while simultaneously attracting more buyers into stores; reduced costs by 8%.
- Participated in over 500 sales calls and presentations, achieving a success rate of 75% in closing deals.
- Demonstrated expertise in the development of customer relationships by successfully upselling products to current customers, generating an additional $70k in revenue for the company last quarter.
- Introduced new product lines into existing markets and established strategic partnerships with third-party vendors; increased market share by 20%.
- Presented solutions to potential clients at trade shows & conferences across multiple states resulting in 10 major contracts signed within a year’s time period.
- Meticulously tracked all customer interactions using CRM software, allowing representatives to offer better service while reducing lost opportunities by 12%.
- Revised sales process to increase customer satisfaction by 25%, resulting in a $2,000 revenue growth over the last three months.
- Mentored 5 junior sales representatives on account management and data analysis best practices; helped them close 8 deals worth over $20,000 each quarter.
- Efficiently managed daily operations of the Sales Department including lead generation activities, client onboarding processes and CRM updates for 50+ accounts simultaneously.
- Streamlined communication protocols between teams within the organization to maximize cross-functional collaboration and improve efficiency by 15%.
- Reduced response time on customer inquiries from 3 days to 2 hours while helping customers resolve their issues in a timely manner with 92% success rate.
- Cultivated relationships with 150+ prospective customers, introducing and selling products while effectively addressing customer inquiries; exceeded sales goals by 20% in the last quarter.
- Researched competitors’ pricing strategies and product offerings to identify areas of improvement for our own products, altering marketing campaigns accordingly to maximize profitability.
- Thoroughly analyzed customer feedback on existing products and services to provide insights into how we can improve them; achieved a 10% increase in overall user satisfaction ratings within 6 months of implementation.
- Advised clients on features & benefits associated with company’s solutions as well as related industry trends/best practices, leading to an additional $25K in revenue from upsell opportunities over 3 months period.
- Prospected new accounts through cold calling activities resulting in 25 qualified leads per week that were subsequently handed off for further follow-up actions by the sales team members; contributed towards a 45% increase in total closed deals at year end compared to previous year’s results.
- Improved sales performance by 15% within the first 6 months in role, through proactive outreach to potential customers and targeted lead generation.
- Collaborated with marketing team on development of promotional materials for product launches, resulting in a 20% increase in customer inquiries from new markets.
- Actively tracked market trends and industry news; conducted competitive analysis that identified 50+ areas of improvement for our sales strategy & operations.
- Coordinated events such as trade shows and webinars which generated 40+ qualified leads each month over a 12-month period; increased return rate by 10%.
- Prepared detailed reports outlining key insights into customer feedback and preferences which enabled more effective targeting strategies; improved conversion rate by 7%.
3. Skills
Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may be looking for someone with experience in cold calling, while Organization XYZ may require an expert in email marketing.
It is important to tailor the skills section of your resume to each job that you are applying for because many employers use applicant tracking systems these days. These computer programs scan resumes for certain keywords before passing them on to a human recruiter/hiring manager.
In addition, it’s not just enough to list your sales development representative skills – you should also discuss them further in other sections such as the summary or work history areas.
Below is a list of common skills & terms:
- Account Management
- Advertising
- Business Development
- Cold Calling
- Communication
- Customer Relationship Management
- Customer Satisfaction
- Data Analysis
- Direct Sales
- Event Management
- Lead Generation
- Problem Solving
- Sales Operations
- Sales Process
- Salesforce.com
- Social Media Marketing
- Social Networking
- Team Leadership
- Teamwork
- Time Management
4. Education
Including an education section on your resume will depend on how far along you are in your career. If you just graduated and have no work experience, mention your education below the resume objective. However, if you already have a few years of sales development representative experience under your belt, omitting an education section might be best to focus more attention on showcasing those experiences.
If an education section is included, try to list courses related to sales or customer service that can highlight skills relevant for the job position such as communication and relationship building.
Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011
5. Certifications
Certifications are a great way to demonstrate your expertise in certain areas and can give you an edge over other applicants. Employers will be interested in seeing what certifications you have obtained, as it shows that you are dedicated to staying up-to-date with the latest industry trends and technologies.
If there is a certification related to the job position that you are applying for, make sure to include this information on your resume so employers know that they can trust your skillset.
Certified Sales Development Professional
Sales Development Institute
May 2017
6. Contact Info
Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.
You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.
Finally, name your resume file appropriately to help hiring managers; for Brianne Hahn, this would be Brianne-Hahn-resume.pdf or Brianne-Hahn-resume.docx.
7. Cover Letter
Writing a cover letter is an important step in the job application process. It is a document that usually consists of 2 to 4 paragraphs separate from your resume, and its purpose is to provide more detail about why you’d be a great fit for the role.
Cover letters are not always required by recruiters but they can help make your application stand out amongst other candidates applying for the same position. They also give hiring managers better insights about who you are as a person and what unique skills or qualities you could bring to their team.
Below is an example cover letter:
Dear Dayne,
I am writing to apply for the Sales Development Representative position at XYZ Corporation. With experience in sales, customer service, and marketing, as well as a proven track record of success in achieving quotas, I am confident that I would make an excellent addition to your team.
In my current role as a Sales Development Representative at ABC Company, I exceed my quarterly quotas by an average of 20%. I have developed strong relationships with customers and consistently receive positive feedback from them regarding my level of service. My ability to build rapport quickly has been instrumental in my success in generating new leads and closing sales.
I also have experience working in fast-paced environments where multitasking is essential. This has allowed me to hone my time management skills and stay calm under pressure. In addition, I have excellent written and verbal communication skills which are crucial for success in sales.
I am excited about the possibility of joining XYZ Corporation as a Sales Development Representative and contributing to the company’s growth and success. Thank you for your time and consideration; I look forward to hearing from you soon.
Sincerely,
Brianne