Sales Development Manager Resume Guide

Sales Development Managers are responsible for developing sales strategies to increase revenue and grow market share. They analyze customer data, create targeted campaigns, and evaluate the success of marketing initiatives. Additionally, they collaborate with other departments such as product development and marketing teams to ensure that their goals align with those of the organization.

You have the sales experience and leadership skills to make any company’s development team thrive. But potential employers don’t know you yet, so it’s up to you to create a resume that will introduce them to your impressive background.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Sales Development Manager Resume Sample

Regan Ernser
Sales Development Manager

[email protected]
823-474-9777
linkedin.com/in/regan-ernser

Summary

Accomplished sales development manager with 8+ years of experience in sales and marketing. Proven track record for developing and executing successful strategies to increase market share, boost revenue, and gain competitive advantage. Experienced in creating effective action plans that are tailored to individual customer needs and delivering presentations that demonstrate product value proposition. Skilled at building relationships with customers through exceptional levels of service delivery.

Experience

Sales Development Manager, Employer A
Savannah, Jan 2018 – Present

Structured and implemented a new sales development strategy, resulting in an 18% increase of qualified leads and $4 million worth of closed deals within the first 6 months.
Efficiently managed onboarding activities for 8 regional teams covering 200+ accounts across North America, Europe and APAC regions; achieved 98% accuracy in lead qualification processes over time.
Spearheaded efforts to upgrade CRM systems with advanced automation capabilities, leading to 35% faster customer engagement cycles and reduced manual workloads by 40%.
Streamlined account management operations through process improvements that cut down administrative tasks by 25 hours each week while boosting staff productivity levels by 10%.
Expedited creation of marketing materials such as presentations, case studies & whitepapers; improved team’s communication skills when selling products/services at conferences or tradeshows significantly.

Sales Development Manager, Employer B
Anchorage, Mar 2012 – Dec 2017

Utilized innovative strategies to identify new sales opportunities, increasing revenue by 45% in the past year.
Participated in developing and implementing a successful marketing plan for existing products; achieved a 10% increase in customer satisfaction ratings within the first 6 months of launching product updates.
Formulated effective sales processes and procedures to ensure that all team members had access to up-to-date information about their assigned territories; improved efficiency levels by 25%.
Reorganized training methods for onboarding new staff members to streamline their transition into the role, reducing onboarding time by 30%.
Diligently monitored competitor activities across multiple markets and reported trends back to senior management, enabling them respond quickly and maximize profits gained from each sale opportunity presented.

Skills

Account Management
Business Development
Sales Operations
Sales Process
Team Leadership
Key Account Management
B2B
Direct Sales
Time Management

Education

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

Certifications

Certified Sales Development Manager
American Sales Development Association
May 2017

1. Summary / Objective

The summary or objective at the beginning of your sales development manager resume should be a snapshot of who you are and why you excel in this role. This is where you can highlight your most impressive accomplishments, such as increasing revenue by X%, developing successful strategies to increase customer engagement, or leading teams to exceed their goals. You could also mention any relevant certifications or awards that demonstrate your expertise in the field.

Below are some resume summary examples:

Passionate and driven sales development manager with 5+ years’ experience in the technology industry. Skilled at developing and implementing effective strategies to increase customer satisfaction, optimize revenue growth, and maximize profitability. At XYZ Corporation achieved a 40% year-over-year growth in software license sales by leveraging innovative marketing tactics. Looking forward to joining ABC Company and enhancing its success through superior business acumen and creativity.

Energetic and results-driven sales development manager with 8 years of experience in B2B and retail industries. Proven track record of success, consistently increasing team productivity by 40%. At XYZ Inc., increased revenue by 35% in 12 months through strategic customer segmentation, targeted campaigns, and innovative pricing strategies. Skilled at developing long-term relationships with clients to maximize sales opportunities.

Skilled sales development manager with 6+ years of experience helping companies develop their sales strategies and optimize customer acquisition. Passionate about creating innovative solutions to drive revenue growth and increase client satisfaction. Proven track record of increasing market share by 16% while reducing cost per lead by 22%. Looking forward to joining ABC Company as the next Sales Development Manager.

Determined and results-driven Sales Development Manager with a proven track record of increasing sales revenue by 25% in the past year. Experienced in developing and executing successful strategies to increase customer base, uncover new markets and improve product positioning. Adept at using data analytics to identify trends, formulate pricing plans, and develop targeted outreach campaigns for maximum ROI.

Amicable and highly motivated sales development manager with 5+ years of experience in growing customer retention rate. At XYZ, increased the team’s overall quota attainment by 25% within a year through improved outreach strategies and better use of data analytics. Adept at identifying key opportunities to drive revenue growth while maintaining high levels of client satisfaction.

Driven Sales Development Manager with 5+ years of experience driving growth and building relationships across multiple industries. Skilled in developing innovative sales strategies, leading cross-functional teams, and achieving aggressive targets. Looking to leverage my expertise as a Sales Development Manager for ABC Tech to boost customer acquisition rate by 40%.

Dependable and results-driven sales development manager with 5+ years of experience driving successful B2B campaigns. Proven record of leading high-performing teams to exceed revenue targets by 25% while maintaining a low customer churn rate. Seeking to join ABC’s sales team and use data-driven strategies to maximize market share within the tech industry.

Reliable and dedicated sales development manager with 8+ years of experience in the technology industry. Proven track record of success driving revenue growth, building high-performing teams, and executing successful go-to-market strategies. Dedicated to using my knowledge and expertise to help ABC Tech increase their market share within the tech sector.

2. Experience / Employment

For the experience section, you should list your employment history in reverse chronological order, with the most recent job listed first.

When writing about what you did for each role, stick to bullet points. Doing so allows the reader to quickly digest information and helps them focus on key accomplishments or results achieved. You want to provide detail here too; instead of saying “Managed sales team,” say something like “Led a team of 8 sales representatives, resulting in an increase in revenue by 10%.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Achieved an average annual sales growth of 25% by implementing successful strategies to expand customer base and increase market share.
Improved overall customer satisfaction ratings by 20%, utilizing effective communication techniques with customers, resolving complaints quickly and following up on inquiries in a timely manner.
Substantially increased revenue by revising pricing models that better reflected the value of products/services offered; generated an additional $1 million dollars over two years’ time span.
Revised existing incentive plans for sales representatives, resulting in higher motivation levels amongst employees and a 25% improvement in store productivity across all locations nationwide.
Compiled comprehensive reports detailing new product performance metrics such as conversion rates, number of leads acquired per month and total revenues generated from each campaign; enabled informed decision-making processes at executive level meetings.

Facilitated strategic initiatives to increase sales development and revenue growth for the organization, resulting in an 11% year-over-year increase.
Assessed current market trends, identified target customer segments and developed strategies that resulted in $500K+ of new business opportunities within 6 months.
Introduced a variety of cost savings measures throughout the company’s operations which decreased expenses by 7%.
Successfully trained 15+ sales representatives on effective selling techniques, leading to increased individual monthly quotas by 25%.
Presented detailed reports and summaries regarding progress towards goals at weekly senior executive meetings; earned commendations from stakeholders for accuracy and timeliness of data presentation skills.

Represented the sales team in numerous customer meetings and conferences, successfully demonstrating product features to over 200 prospects; resulting in a 10% increase in new accounts acquired.
Developed innovative strategies for increasing market share by 50%, leading to an annual revenue increase of $500,000 within a 6-month period.
Effectively managed relationships with 25+ clients throughout the entire sales cycle from initial contact to contract closure; grew client base by 20%.
Advised senior leadership on effective tactics for targeting key markets and creating successful campaigns that increased overall brand visibility across multiple platforms by 40%.
Reduced operational costs through optimizing processes such as order tracking, shipment management and account servicing which cut expenses by 15% yearly.

Mentored and trained a team of 8 sales representatives, resulting in an increase in overall revenue by 15% within the first 6 months.
Coordinated with various departments to optimize lead generation strategies, successfully increasing new customer acquisition rate by 30%.
Demonstrated effective problem solving skills when addressing customer complaints and inquiries; reduced resolution time from 48 hours to 24 hours on average.
Prepared detailed reports analyzing market trends and competitive landscape for senior management review; identified potential opportunities for growth that led to additional $5 million in revenue over a 3 year period.
Actively participated in trade shows, seminars and other industry events which helped secure 5 major clients with annual contracts worth $1 million each annually.

3. Skills

Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC might require a candidate to have experience in sales forecasting, while Organization XYZ might prioritize knowledge of customer service.

Therefore, it is important to tailor the skills section of your resume according to each job that you are applying for. This is because many employers use applicant tracking systems these days – computer programs which scan resumes for certain keywords before passing them on to a human.

Once listed here, you can further elaborate on your skillset by discussing it in more detail in other areas such as the summary or experience section.

Below is a list of common skills & terms:

Account Management
Advertising
Automotive
B2B
Business Development
Business Planning
Business Strategy
CRM
Coaching
Cold Calling
Communication
Contract Negotiation
Cross Functional Team Leadership
Customer Relationship Management
Customer Retention
Customer Satisfaction
Direct Sales
Event Management
Forecasting
Key Account Management
Lead Generation
Manufacturing
Marketing Communications
Merchandising
Operations Management
Pricing
Product Development
Purchasing
Recruiting
Sales Operations
Sales Presentations
Sales Process
Salesforce.com
Selling
Social Media Marketing
Social Networking
Solution Selling
Strategy
Team Leadership
Teamwork
Time Management

4. Education

Adding an education section to your resume will depend on how far along you are in your career. If you just graduated recently and don’t have much work experience, include an education section below your resume objective. However, if you have been working as a sales development manager for many years with plenty of accomplishments to highlight, omitting the education section may be more beneficial.

If including an education section is necessary, try to mention courses and subjects related to the sales development manager job role that demonstrate relevant knowledge and skillsets.

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications demonstrate to potential employers that you have the required knowledge and skills for a particular job. They also show your commitment to professional development, as well as your ability to stay up-to-date with industry trends.

Including certifications on your resume can give you an edge over other applicants who may not have taken any courses or received any official recognition in their field of expertise. Be sure to list all relevant certifications so that hiring managers are aware of them when considering you for the position.

Certified Sales Development Manager
American Sales Development Association
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Regan Ernser, this would be Regan-Ernser-resume.pdf or Regan-Ernser-resume.docx.

7. Cover Letter

Writing a cover letter can be a daunting task, but it is one of the most important components of your job application. It’s an opportunity to give employers insight into who you are and why they should consider hiring you for their role.

A cover letter usually consists of 2 to 4 paragraphs that provide more detail than what’s on your resume. You may also use this space to explain how you meet their qualifications or address any gaps in employment history. Taking the time to craft a well-written cover letter could make all the difference in landing your next job!

Below is an example cover letter:

Dear Sunny,

As a sales development manager with more than 10 years of experience in the industry, I am excited to apply for the position at your company. My background includes successfully leading and motivating teams of sales representatives while consistently achieving quotas. In my previous role as a sales development manager at [company name], I increased our team’s performance by implementing new processes and strategies that improved efficiency and effectiveness. As a result, we were able to increase our market share by 3%.

In addition to my managerial experience, I have also been successful in developing relationships with key accounts. I have a proven track record of growing revenue from existing accounts while also expanding into new markets. My ability to identify opportunities and negotiate contracts has resulted in millions of dollars in new business for my employers.

I am confident that I can bring my skills and experience to your organization and contribute to your bottom line. I look forward to speaking with you about this opportunity soon.

Sincerely,

Regan