Route Sales Representative Resume Guide

Route sales representatives travel to different locations to sell and deliver products. They also set up displays, provide customer service, keep records of their deliveries and payments, and collect money from customers.

You have an incredible knack for sales and customer service, but employers won’t know that until you show them. To prove your worth as a route sales representative, write a resume that highlights all of your experience and achievements.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

Route Sales Representative Resume

Table of Contents

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Route Sales Representative Resume Sample

Genoveva Cartwright
Route Sales Representative

[email protected]
447-746-7485
linkedin.com/in/genoveva-cartwright

Summary

Determined and motivated route sales representative with 8+ years of experience in the food service industry. Proven ability to build relationships and provide customer satisfaction while achieving or exceeding established goals. Successfully increased product sales by 20% in one region, resulting in a higher net profit margin for XYZ Co. Looking to join ABC Foods as their next Route Sales Representative and continue to grow revenue through superior customer service skills.

Experience

Route Sales Representative, Employer A
Tacoma, Jan 2018 – Present

  • Managed a route of over 70 customers, delivering goods and services in a timely manner while building strong relationships with each customer.
  • Participated in weekly sales meetings to stay up-to-date on new products and promotions; generated $8,000+ in additional revenue through the sale of promotional merchandise last quarter.
  • Resourcefully identified opportunities for cost savings by negotiating competitive rates from vendors when procuring supplies; saved 20% on average per order compared to previous years’ spending levels.
  • Reduced delivery times by 15 minutes per stop thanks to improved planning strategies such as mapping out routes ahead of time using GPS navigation software and tracking progress using mobile apps throughout the day’s deliveries.
  • Resolved various customer issues relating to product mixups, inventory shortages or late arrivals quickly and efficiently without sacrificing service quality; maintained an 85% satisfaction rating according to feedback surveys conducted post-delivery visits.

Route Sales Representative, Employer B
Frisco, Mar 2012 – Dec 2017

  • Independently managed a route of 10+ customers, delivering over 500 orders per week and generating $5,000 in revenue each month.
  • Facilitated sales presentations for new clients on product features and pricing; upsold products to existing customers resulting in an additional 15% increase in overall monthly sales volume.
  • Revised delivery schedules based on customer feedback & demand fluctuations while ensuring all shipments were delivered within the specified timeframe every day with zero delays or errors; boosted customer satisfaction ratings by 18%.
  • Analyzed market trends to identify potential opportunities for expanding distribution channels into new regions/geographic areas; successfully opened 3 new accounts within 6 months increasing total annual revenue by 22%.
  • Monitored stock levels at all times to ensure that adequate quantities of goods were available when needed and generated daily reports detailing inventory levels, order status updates & other key performance metrics as required by management team.

Skills

  • Merchandising
  • Time Management
  • Customer Satisfaction
  • Account Management
  • Sales Operations
  • Inventory Control
  • Team Leadership
  • Forecasting
  • Teamwork

Education

High School Diploma
Educational Institution XYZ
Nov 2011

Certifications

Certified Route Sales Representative (CRSR)
National Association of
May 2017

1. Summary / Objective

Your resume summary or objective should be a concise statement that quickly highlights your most relevant experience and qualifications as a route sales representative. For example, you could mention the number of years you have been in this field, any awards or recognition you have received for outstanding customer service, and how many routes/clients you are currently responsible for managing. This will give potential employers an idea of what kind of value they can expect from hiring you.

Below are some resume summary examples:

Hard-working route sales representative with 10+ years of experience in the food and beverage industry. At XYZ, developed an extensive network of loyal customers throughout a large territory by providing excellent customer service and timely product delivery. Achieved highest monthly sales record for 3 consecutive months, resulting in $25K increase in revenue within 6 months. Experienced problem solver who is also comfortable working independently or as part of a team.

Driven route sales representative with 10+ years of experience in customer service, merchandising and product delivery. Experienced in managing route-based accounts and driving revenue growth across multiple markets. At XYZ, increased total annual sales by 16% through effective account management, regular price adjustments and promotional campaigns. Achieved success by working closely with customers to identify needs and recommend products that fit their requirements.

Talented Route Sales Representative with 5+ years of experience increasing sales and building relationships in the FMCG industry. Able to manage multiple tasks while maintaining a high level of customer service, accuracy, and efficiency. Proven success in creating new accounts as well as expanding existing ones; increased total revenue by 10%. Seeking an opportunity at ABC to leverage my skillset and continue delivering exceptional results.

Energetic and organized route sales representative with 8+ years of experience providing exceptional customer service to a wide variety of retail and foodservice clients. Achieved an average yearly increase in sales volume by 28% over the past five years, resulting in increased revenue for my employer. Seeking to join ABC Co., where I can use my strong interpersonal skills and drive for success to expand their client base.

Well-rounded route sales representative with 8+ years of experience in customer service and relationship-building. Demonstrated success establishing relationships to increase sales, resulting in a 20% revenue boost. Proven ability to manage multiple accounts simultaneously while meeting deadlines. At ABC Corp., achieved the highest monthly revenue from new account openings for five consecutive months.

Enthusiastic route sales representative with 7+ years of experience in the consumer goods sector. Skilled at building relationships and delivering outstanding customer service while proficiently managing an assigned route. Achieved a 20% increase in sales productivity by introducing innovative promotional strategies, resulting in increased product visibility and market share growth for ABC Inc.

Dependable route sales representative with 5+ years of experience in managing, delivering, and selling products to local businesses. At XYZ Company, achieved a 10% increase in customer base by cultivating relationships with key accounts. Consistently recognized for excellent customer service skills and ability to meet tight deadlines while maintaining quality standards.

Professional route sales representative with 10+ years of experience developing and managing relationships with clients in a fast-paced environment. Highly adept at identifying customer needs, delivering exceptional service, and driving revenue growth through strategic promotional campaigns. At ABC Beverages, increased weekly route sales by 22% during the first year.

2. Experience / Employment

In the experience/employment/work history section, you should list your roles in reverse chronological order, with the most recent role at the top. Stick to bullet points when describing what you did and achieved; this makes it easier for a reader to take in all of the information quickly.

When writing out each point, focus on providing detail and quantifiable results that demonstrate how successful you were in each position. For example, instead of saying “Managed sales route,” say something like “Maintained an average customer satisfaction rating of 8/10 while managing a sales route covering 200+ customers.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

  • Delivered
  • Promoted
  • Demonstrated
  • Negotiated
  • Marketed
  • Managed
  • Monitored
  • Resolved
  • Analyzed
  • Generated
  • Established
  • Upsold
  • Collaborated
  • Scheduled
  • Tracked

Other general verbs you can use are:

  • Achieved
  • Advised
  • Assessed
  • Compiled
  • Coordinated
  • Developed
  • Expedited
  • Facilitated
  • Formulated
  • Improved
  • Introduced
  • Mentored
  • Optimized
  • Participated
  • Prepared
  • Presented
  • Reduced
  • Reorganized
  • Represented
  • Revised
  • Spearheaded
  • Streamlined
  • Structured
  • Utilized

Below are some example bullet points:

  • Prepared route plans, created sales orders and organized delivery schedules to ensure on-time delivery of goods to over 200 customers in a timely manner.
  • Meticulously tracked inventory levels as well as customer purchase histories; identified potential new accounts and upsold existing clients, resulting in an additional $15,000 revenue increase within 6 months.
  • Represented the company professionally at all times during face-to-face meetings with business owners and key decision makers, effectively promoting products and services offered by the organization.
  • Generated weekly reports detailing route performance metrics including number of stops made per day, total miles driven & average time spent servicing each account; reduced order processing time from 3 hours to 1 hour per stop through process improvement initiatives implemented.
  • Conducted regular follow ups with customers regarding product availability/delivery issues while providing excellent customer service; successfully resolved 90% of complaints within 24 hours or less.
  • Successfully scheduled and completed 250+ customer visits and deliveries every week, traveling to remote areas to ensure that all orders were fulfilled.
  • Structured an efficient route delivery system which minimized fuel costs by 15% while increasing customer satisfaction ratings by 20%.
  • Achieved sales goals of $45,000 per month through upselling customers on products they may not have been aware of; increased revenue by 10% within the first quarter in this role.
  • Improved inventory tracking processes for over 500 items resulting in a 50% decrease in stockouts across the region’s stores and warehouses over 6 months period.
  • Demonstrated excellent customer service skills when handling any queries or complaints from clients, resolving issues without incident 95% of the time.
  • Promoted the sale of 25+ FMCG products to over 500 clients on a monthly basis, resulting in an 8% increase in sales revenue.
  • Streamlined distribution processes by coordinating with third-party delivery services and ensuring that orders were dispatched accurately and promptly.
  • Competently managed customer accounts, resolving billing & technical issues within 24 hours, leading to improved client satisfaction scores across the board.
  • Assessed current market trends for product pricing/demand and recommended suitable promotional activities accordingly; successfully increased stock turnover rate by 15%.
  • Advised customers on new products or special offers available at the store; collaborated closely with marketing team to develop creative campaigns enhancing overall brand visibility among target audiences.
  • Delivered an average of 150 orders a day, covering 4 different routes daily and meeting all customer service requirements.
  • Spearheaded the implementation of a new inventory management system that reduced restocking time by 25% while boosting efficiency and accuracy.
  • Negotiated discounts on bulk purchases with suppliers, resulting in an annual cost savings of $50,000+ for the company’s overall budget.
  • Mentored 5 route sales team members over 18 months; improved their performance metrics by 20%.
  • Thoroughly inspected merchandise before loading vans to ensure quality control standards were met at all times without fail or delay in deliveries/shipments.
  • Reorganized the sales territories of 12 route sales representatives, leading to a 20% increase in total revenue within 3 months.
  • Expedited the delivery process by introducing new routes and streamlining existing ones; reduced average time taken per delivery from 4 hours to 2 hours while maintaining quality standards.
  • Substantially increased customer satisfaction ratings by tailoring each product offering based on individual client needs and feedback; raised overall customer satisfaction score from 70% to 90%.
  • Collaborated with team members across departments (marketing, finance & operations) to develop strategies that maximized profits while minimizing costs associated with deliveries e.g., fuel consumption and vehicle maintenance fees; saved $5,000 annually in operational expenses as a result of these efforts.
  • Formulated innovative approaches for increasing brand visibility through promotional activities such as targeted advertising campaigns at local events, resulting in an 8% year-over-year growth rate for the company’s products in its service area within 6 months of implementation.
  • Established a new sales route, visiting and servicing over 45 accounts per week while consistently maintaining the highest level of customer service.
  • Developed a successful marketing strategy that increased sales by 20% within the first 6 months on the job.
  • Actively sought out opportunities to cross-sell additional products; generated an extra $4,000 in revenue through upselling efforts every month for 12 consecutive months.
  • Marketed more than 60 different items from various product lines at each account during visits; successfully closed deals with 25+ new customers for company services/products annually since beginning employment here two years ago.
  • Introduced innovative merchandising techniques such as promotional displays and shelf optimization strategies which improved consumer satisfaction ratings by 15%.
  • Utilized persuasive sales techniques to upsell over 120 customers per day on products and services, increasing revenue by $4,500 in the last quarter.
  • Upsold additional items such as snacks & beverages to clients and ensured that all orders were accurate; reduced customer complaints by 10%.
  • Reliably maintained a route of 200+ accounts across multiple towns and cities with punctual delivery of goods within 24 hours or less time frame every week.
  • Compiled weekly sales reports for management based on client feedback data which identified areas of improvement; improved overall service ratings by 8%.
  • Optimized existing routes using an efficient mapping system to reduce fuel expenditure costs while improving order accuracy rates; saved company 12% in transportation costs annually.
  • Consistently exceeded monthly revenue goals by an average of 20%, selling a variety of products including snack foods, beverages and supplies to over 500 convenience stores.
  • Coordinated the delivery and restocking process for all assigned accounts, completing 80+ deliveries per week with no customer complaints or delays.
  • Presented new product lines to customers each month in order to increase sales; generated additional income totaling $12,000 from impulse purchases alone last quarter.
  • Demonstrated exceptional people skills when dealing with store managers and other personnel during visits; successfully negotiated increased orders on two occasions which resulted in a 10% overall growth in business for the company this year.

3. Skills

Skill requirements will differ from one employer to the next; this can easily be ascertained from the job posting. Organization A may require the route sales representative to have experience with a specific software, while Organization B may require knowledge of customer service.

It is essential to keep this in mind because many companies use applicant tracking systems which analyze resumes for certain characteristics (such as keywords). If your skillset does not match up with what they are looking for, you will be filtered out.

Once listed here, you can further elaborate on your skillset by discussing it in more detail in other areas such as the summary or experience section.

Below is a list of common skills & terms:

  • Account Management
  • Coaching
  • Cold Calling
  • Consumer Products
  • Customer Retention
  • Customer Satisfaction
  • Direct Sales
  • Direct Store Delivery
  • Employee Training
  • Food
  • Forecasting
  • Grocery
  • Inventory Control
  • Loss Prevention
  • Merchandising
  • Operations Management
  • Profit
  • Retail Sales
  • Sales Operations
  • Store Management
  • Team Leadership
  • Teamwork
  • Time Management

4. Education

Adding an education section to your resume will depend on how far along you are in your career. If you just graduated and have no prior experience, mentioning your education below the objective statement is a good idea. However, if you have been working as a route sales representative for many years with plenty of responsibilities to showcase, it may not be necessary to include an education section at all.

If including an education section is appropriate for the role you’re applying for, try to mention courses or subjects related to the job such as business management or marketing that could help demonstrate why hiring managers should consider bringing you onboard.

High School Diploma
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your knowledge and proficiency in a particular field. Employers will be impressed by the fact that you have taken the time and effort to become certified, which shows dedication and commitment.

Include any certifications relevant to the job you are applying for on your resume so employers can see what qualifications you possess. This could give you an edge over other applicants who do not have such credentials.

Certified Route Sales Representative (CRSR)
National Association of
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Genoveva Cartwright, this would be Genoveva-Cartwright-resume.pdf or Genoveva-Cartwright-resume.docx.

7. Cover Letter

Submitting a cover letter alongside your resume can help you stand out from the competition in a job search. A cover letter is typically two to four paragraphs and focuses on why you are right for the role. It allows recruiters to gain more insight into who you are as a professional, beyond what’s included in your resume.

Cover letters aren’t always necessary when applying for jobs, but they can be beneficial if used correctly. They provide employers with an extra layer of information about yourself that may make them think twice before moving onto other applicants.

Below is an example cover letter:

Dear Zelda,

I am writing in regards to the Route Sales Representative position that you have recently posted. With over three years of experience as a route sales representative, I feel confident that I would be a valuable asset to your team.

In my current role, I service more than 50 accounts each week, including grocery stores, gas stations, and convenience stores. I am responsible for managing inventory levels, developing relationships with store managers and employees, and ensuring customer satisfaction. In addition to these account management responsibilities, I also provide training and support to new representatives on best practices for route management and sales techniques.

Through my experience in the field, I have developed strong time management skills that allow me to efficiently plan my routes and make the most of every call. My ability to build rapport quickly has been instrumental in developing long-lasting relationships with customers who trust me to provide them with quality products and excellent service. Finally, my proven track record of consistently meeting or exceeding sales targets makes me confident that I will be able contribute positively to your bottom line if given the opportunity.

If you are looking for an experienced route sales representative who is motivated by challenges and driven by results, then please do not hesitate to contact me at [phone number] or [email address]. Thank you for your time; I look forward hearing from you soon.

Sincerely,

Genoveva

Route Sales Representative Resume Templates

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