Retail Sales Manager Resume Guide

Retail Sales Managers oversee the day-to-day operations of a retail store, ensuring that customer service is maintained and sales goals are achieved. They develop strategies to increase customer engagement and satisfaction, manage staff performance and scheduling, analyze sales data for trends in order to optimize inventory levels, plan promotional events and campaigns to drive revenue growth.

You have the expertise to lead a retail team and drive sales. But hiring managers don’t know that yet. To make them aware of your skills, you must compose a resume that stands out from the crowd.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Retail Sales Manager Resume Sample

Myrl Tromp
Retail Sales Manager

[email protected]
950-203-5372
linkedin.com/in/myrl-tromp

Summary

Determined retail sales manager with 5+ years of experience in increasing store revenue by developing and executing effective strategies. Consistently achieved top-level performance ratings at ABC Store, resulting in a 20% year-over-year increase in profits. Proven track record of training teams to deliver excellent customer service while achieving sales goals. Committed to providing the best possible shopping experience for customers through efficient operations and innovative marketing tactics.

Experience

Retail Sales Manager, Employer A
Murfreesboro, Jan 2018 – Present

Actively managed a team of 10 retail sales associates, providing guidance and coaching to ensure the successful execution of sales strategies and driving performance levels up by 20%.
Structured daily schedules for store operations including staff shifts, stock rotation, customer service duties and achieving set goals; achieved an average sales target increase of 25% over 3 months.
Presented creative marketing campaigns in order to promote special offers within the store; generated additional revenue totaling $7000 from promotional activities in the past quarter alone.
Formulated innovative approaches for addressing customer complaints quickly and efficiently; reduced customer dissatisfaction incidents by 40%.
Optimized processes related to product ordering & inventory management resulting in decreased overhead costs by 15%, while also ensuring shelves were fully stocked at all times with best-selling items.

Retail Sales Manager, Employer B
Roseville, Mar 2012 – Dec 2017

Confidently managed a team of 10 retail sales associates, allocating tasks and overseeing daily operations to drive an increase in store revenue by 20% over the last year.
Assessed customer needs, provided expert advice on product selection and upsold items regularly; generated additional $15K in sales each month through successful promotion campaigns.
Facilitated training for new employees on company policies and best practices for providing exceptional customer service, resulting in improved morale among staff members as well as increased repeat business from customers.
Reduced operational costs by 15%, implemented efficient inventory management systems & tracked performance metrics to ensure that targets were met or exceeded consistently across departments within the store chain.
Developed effective promotional strategies aimed at increasing foot traffic while also managing online marketing initiatives; successfully attracted 80+ new customers each week across 5 stores nationwide.

Skills

Merchandising
Customer Satisfaction
Account Management
Team Leadership
Sales Operations
Time Management
Retail Sales
Visual Merchandising
Store Management

Education

Bachelor of Business Administration in Retail Management
Educational Institution XYZ
Nov 2011

Certifications

Certified Retail Sales Manager (CRSM)
Retail Management
May 2017

1. Summary / Objective

Your resume summary/objective should be a brief yet powerful statement that captures the essence of your experience as a retail sales manager. Use this section to highlight key skills and accomplishments such as increasing store revenue, developing successful marketing campaigns, or training new staff members. You could also mention any awards you have received for customer service excellence or how you successfully implemented cost-saving measures in the past.

Below are some resume summary examples:

Detail-oriented retail sales manager with 10+ years of experience managing a team of up to 20 employees in creating, applying and executing successful strategies for increasing customer satisfaction and maximizing company profits. At XYZ Store achieved an increase in revenue by 15% annually over five consecutive years. Proven track record of developing efficient processes that drive efficiency, reduce costs, and improve customer service metrics.

Reliable retail sales manager with 8+ years of experience driving revenue for XYZ stores. At ABC, achieved an average 5% year-over-year increase in sales by developing and managing a team of 25 associates. Developed training programs that increased customer satisfaction ratings from 73% to 85%. Committed to providing exceptional service while maximizing profits through effective inventory management and loss prevention strategies.

Diligent retail sales manager with 8+ years of experience overseeing and leading successful retail operations. Proven track record of achieving high customer satisfaction ratings, increasing store revenues by 30%, and successfully training new staff within a short timeframe. Seeking to leverage excellent interpersonal skills as the next Retail Sales Manager at ABC Store to continue driving success in the organization.

Proficient retail sales manager with 10+ years of experience leading and motivating retail teams to success. Seeking an opportunity at ABC Company to use my expertise in driving business growth, developing customer loyalty, and streamlining operational processes. At XYZ Store increased revenue by 24% through effective team management practices and a focus on delivering excellent customer service.

Seasoned retail sales manager with 10+ years of experience in the fashion industry. Proven track record for increasing customer satisfaction, driving store growth and building loyalty. At XYZ Managed 200 employees across 3 locations achieving an increase of 20% revenue year-on-year. Recognized as a leader by implementing innovative strategies to drive customer engagement and brand recognition.

Professional retail sales manager with 8+ years of experience driving customer loyalty, overseeing operations and developing teams. Proven track record in achieving business objectives and delivering exceptional customer service. Passionate about creating a unique shopping experience for customers at ABC Store. Aiming to use knowledge of the latest trends to increase revenue by 15%.

Amicable and results-driven retail sales manager with 8+ years of experience managing teams in fast-paced, customer service environments. Seeking to use proven skills in leadership and problem solving to drive success at ABC Retail Store. At XYZ Store achieved an average 16% increase in monthly revenue by introducing new product lines and developing innovative marketing campaigns.

Energetic retail sales manager with 8+ years of extensive experience in customer service, operations management, and staff training. Committed to providing an excellent shopping experience for every customer by building a high-performing team of motivated associates. At XYZ Store achieved record breaking sales figures while reducing losses from shoplifting incidents by 32%.

2. Experience / Employment

In the experience section, you should list your employment history in reverse chronological order. This means that the most recent job is listed first.

It’s best to stick to bullet points when talking about what you did and the results achieved. Doing so allows for easy digestion of information by the reader. When writing these bullets, take some time to think about how much detail you want to include and any quantifiable results or accomplishments obtained during your tenure at each position.

For example, instead of saying “Managed sales team,” you could say, “Led a team of 10+ sales associates through weekly training sessions on customer service techniques which resulted in a 20% increase in overall store revenue.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Demonstrated exemplary leadership skills by managing a team of 10 retail sales associates, exceeding monthly performance targets by 25%.
Participated in the development and implementation of training programs for new hires to ensure that they had sufficient product knowledge and were equipped with effective sales strategies.
Thoroughly analyzed store inventory levels and merchandising trends on a weekly basis, resulting in improved stock management procedures which increased turnover rates by 15%.
Improved customer service standards through regular staff evaluations; implemented reward systems for top-performing employees to encourage motivation & teamwork within the department.
Compiled detailed reports regarding daily/weekly/monthly sales figures, presented them at executive meetings to monitor overall business progress and identify potential growth opportunities.

Mentored and trained 15+ retail sales associates, increasing store-wide customer service ratings by 25% in under 6 months.
Introduced innovative strategies to motivate and engage staff which resulted in a 10% increase of overall productivity within the team.
Meticulously monitored inventory levels, ensuring that shelves were adequately stocked while minimizing overstock and wastage; achieved an 8% reduction of stock costs year-on-year.
Utilized analytical skills to assess market trends and devise tailored promotional campaigns resulting in a 20% boost of revenue across the board for 2019/2020 financial year.
Expedited payment processing times from 2 days to 1 day using automated systems; enhanced customer satisfaction scores by 12%.

Represented the retail store at various corporate events, demonstrating product knowledge and exceptional customer service practices to drive sales by 20%.
Advised customers on suitable items for purchase based on their individual needs; upsold additional services resulting in an average increase of $400 per day in revenue.
Coordinated with team members daily to ensure smooth operations throughout all departments, driving store productivity and efficiency by 10%.
Substantially increased inventory turnover rate from 25 products/day to 40 products/day over 6 months through effective stock management strategies & promotional campaigns.
Spearheaded the development of a new loyalty program which generated more than 600 subscribers within the first month and boosted repeat purchases by 30% overall.

Prepared weekly and monthly sales reports, analyzing figures to identify trends in customer purchasing behavior and maximize product stocking levels; achieved a 10% increase in store revenue.
Reorganized the retail floor layout, introducing new fixtures that maximized space utilization by 15%.
Streamlined stock control procedures for improved inventory management accuracy; decreased shrinkage losses by 30%.
Achieved significant reductions in operating costs through cost-effective ordering of supplies from preferred vendors and efficient staff scheduling practices; saved $5,000 annually on average.
Reliably managed daily operations of the retail outlet with responsibility for up to 20 employees at any one time; successfully maintained an excellent level of store service standards at all times.

3. Skills

Even though two organizations are hiring for the same role, the skillset they want an ideal candidate to possess could differ significantly. For instance, one may be on the lookout for an individual who is proficient in customer service and another for someone who has experience with inventory management.

Therefore, you should tailor the skills section of your resume to each job that you are applying for. This will help ensure that it passes through applicant tracking systems which scan resumes for certain keywords before passing them on to a human.

Once listed here, you can further elaborate on your abilities by discussing them in more detail in other areas such as the summary or experience section.

Below is a list of common skills & terms:

Account Management
Advertising
Business Development
Coaching
Customer Experience
Customer Retention
Customer Satisfaction
Direct Sales
Employee Training
Event Management
Fashion
Forecasting
Inventory Control
Loss Prevention
Merchandising
Profit
Recruiting
Retail Sales
Sales Operations
Sales Process
Social Media Marketing
Social Networking
Store Management
Store Operations
Team Leadership
Teamwork
Telecommunications
Time Management
Visual Merchandising
Wireless

4. Education

Mentioning an education section on your resume will depend on how far along you are in your career. If you recently graduated and have little to no work experience, include this information below the objective statement. On the other hand, if you have been working as a retail sales manager for years with plenty of responsibilities to showcase, leaving out an education section is perfectly acceptable.

If including an education section, try mentioning courses and subjects that are related to the role of retail sales manager that you are applying for.

Bachelor of Business Administration in Retail Management
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are an important part of any resume as they demonstrate to potential employers that you have a certain level of expertise in the field. Having certifications from reputable organizations shows that you have taken the time and effort to gain knowledge and skills related to your profession, which can be highly beneficial when applying for jobs.

If you have any relevant certifications, make sure to include them on your resume so hiring managers know what qualifications you possess.

Certified Retail Sales Manager (CRSM)
Retail Management
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Myrl Tromp, this would be Myrl-Tromp-resume.pdf or Myrl-Tromp-resume.docx.

7. Cover Letter

Including a cover letter with your job application can be a great way to make yourself stand out from the crowd. It’s usually made up of 2 to 4 paragraphs and provides you with an opportunity to explain why you would be the ideal candidate for the role.

A cover letter is different from a resume as it allows you to add more personality, provide details about your professional background that aren’t already mentioned in your resume, and give recruiters better insights into who you are as an individual. Whilst most jobs won’t require one, writing one is highly recommended if possible.

Below is an example cover letter:

Dear Leonora,

I am writing in regards to the Retail Sales Manager position at your company. Based on my skills in customer service, sales, and management, I believe I would be a perfect fit for this role.

In my current position as a retail sales associate at [company name], I have gained valuable experience working with customers and managing store operations. My ability to train and motivate other employees has helped me contribute to the success of the store. In addition, my excellent communication and organizational skills have allowed me to effectively solve problems and meet deadlines.

I am confident that I can use my skills and experience to successfully manage a retail store for your company. I am eager to utilize my abilities in order to achieve results that exceed expectations. I look forward to discussing how I can contribute to your organization as a Retail Sales Manager during an interview at your earliest convenience. Thank you for your time and consideration.

Sincerely,

Myrl