Regional Sales Representative Resume Guide

Regional Sales Representatives are responsible for promoting and selling a company’s products or services within their designated region. They work with customers to identify needs, develop relationships, create sales plans and strategies, execute promotional activities and track results in order to increase revenue from existing accounts as well as acquire new business.

You have the sales skills to help any company achieve its goals. But potential employers don’t know who you are yet, so it’s up to you to make them take notice with a resume that stands out from the crowd.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Regional Sales Representative Resume Sample

Kadin Nader
Regional Sales Representative

[email protected]
263-127-6662
linkedin.com/in/kadin-nader

Summary

Passionate and knowledgeable regional sales representative with 5+ years of experience in the industry. Proven track record of meeting and exceeding monthly, quarterly and annual targets while building strong relationships with clients. Skilled at creating customized strategies to increase customer engagement and boost brand awareness in new markets. Received two “Sales Rep of the Year” awards from XYZ for outstanding performance over three consecutive quarters.

Experience

Regional Sales Representative, Employer A
Elk Grove, Jan 2018 – Present

Revised sales strategies and processes to optimize the efficiency of sales operations; achieved a 20% increase in total revenue over 6 months.
Optimized customer relations management system by implementing new software, resulting in up to 15 hours saved per month on administrative tasks.
Accurately forecasted future sales trends and adjusted product offering accordingly; increased annual profits by 12%.
Reduced overall cost-per-sale ratio through successful negotiations with vendors, leading to an additional $10K savings each quarter for the company budget.
Negotiated long-term contracts with 10+ regional clients while consistently exceeding quarterly quotas across all channels; exceeded projected goal of 10% growth rate by 5%.

Regional Sales Representative, Employer B
Santa Clarita, Mar 2012 – Dec 2017

Prepared and implemented strategies for increasing market share and customer base in a 20-state region, resulting in an 11% increase of sales over the last financial year.
Streamlined distribution processes to reduce overhead costs by 13%, while ensuring timely delivery of products to customers throughout the region.
Cultivated relationships with key decision makers at retail stores across the country; successfully negotiated deals that generated $1 million+ in revenue per quarter.
Presented product knowledge presentations and demonstrations to potential clients, leveraging persuasive communication skills and industry expertise to close high value contracts worth up to $500k+.
Confidently responded promptly and accurately when addressing customer concerns or inquiries regarding product features & benefits, warranties, installation services etc., resulting in increased customer satisfaction ratings by 5%.

Skills

Account Management
Sales Operations
Business Development
Contract Negotiation
Direct Sales
Sales Process
Cold Calling
Selling
Time Management

Education

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

Certifications

Certified Regional Sales Representative
National Association of Regional Sales Representatives
May 2017

Related Resume Examples

All Examples

1. Summary / Objective

The summary or objective at the top of your regional sales representative resume should be a compelling snapshot of who you are and why you excel in this role. This is where you can showcase your best qualities; for example, mention how many years experience you have selling products to customers, the number of territories or accounts that were under your management, and any awards or recognition that demonstrate success in meeting targets.

Below are some resume summary examples:

Professional sales representative with 8+ years of experience in regional sales. Proven history of successfully increasing market share, building customer relationships and closing new business deals. Experienced in developing marketing strategies to create brand awareness, boost sales figures and increase profits. At XYZ, increased revenue by 20% within the first 6 months and achieved a record-breaking sale volume of $1M per month over a 3 year period.

Dependable regional sales representative with 7+ years of experience in the consumer electronics industry. Proven track record of consistently exceeding monthly and annual sales goals at XYZ Corporation. Developed successful relationships with major retail customers, resulting in an average growth rate of 15% year-over-year for the past five years. Skilled negotiator who is adept at finding unique solutions to complex customer issues.

Diligent and driven regional sales representative with 7+ years of experience in customer service and relationship building. Experienced in using a consultative approach to uncover clients’ needs, develop tailored solutions, and close deals. Proven track record of consistently exceeding revenue goals by an average of 20%. Looking to join ABC Technologies as the Regional Sales Representative for the South Region.

Driven regional sales representative with 7+ years of experience in achieving and surpassing aggressive sales goals. Proven track record of success providing strategic solutions for customers to increase their product knowledge, create loyalty and trust, as well as drive revenue growth. Seeking an opportunity at ABC Company to use my communication skills and lead generation techniques to exceed expectations.

Seasoned regional sales representative with 10+ years of success driving revenue growth and expanding customer base. Skilled in developing relationships, building strong rapport, and negotiating to close deals. At ABC Company, closed $2 million in new business within the first 8 months on the job. Aiming to join XYZ Corp as a regional sales representative to leverage proven skillset for continued success.

Determined and results-oriented regional sales representative with 10+ years of experience in the B2B market. At XYZ, developed a structured and successful account management process that increased product distribution by 30%. Proven ability to identify customer needs, develop relationships, and close deals. Skilled at presenting products effectively and confidentially negotiating agreements.

Hard-working and driven regional sales representative with 8+ years of experience in the consumer products industry. Proven ability to increase revenue and maximize profits while forging strong relationships with customers, vendors, and partners. Seeking to join ABC Company where I can apply my skillset to achieve success through developing a successful sales strategy for the region.

Proficient regional sales representative with a track record of success in developing and executing strategies that drive customer acquisition, revenue growth, and market share expansion. At XYZ Company achieved 125% of target revenue for two consecutive years. Proven ability to build strong relationships with customers through consistent communication and superior service delivery.

2. Experience / Employment

In the experience section, you should provide details on your employment history. This should be written in reverse chronological order, meaning the most recent job is listed first.

Stick to bullet points when writing this section; it makes it easier for the reader to take in what you have to say quickly and effectively. When providing detail about what you did, try to include quantifiable results that demonstrate success or growth achieved through your efforts.

For example, instead of saying “Increased sales,” you could say, “Generated $1 million+ in revenue by prospecting new clients within a 5-state region.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Generated
Negotiated
Analyzed
Promoted
Collaborated
Developed
Established
Managed
Monitored
Forecasted
Expanded
Cultivated
Implemented
Represented
Maximized

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Demonstrated excellent salesmanship, successfully selling products and services to over 500 customers in the regional area; achieved an increase of 15% in total sales year-over-year.
Coordinated promotional events with local businesses, resulting in a doubling of product recognition within the region.
Compiled extensive customer profiles and extensively analyzed data to create targeted marketing campaigns that increased brand awareness by 20%.
Introduced new strategies for increasing customer satisfaction which resulted in a 10% reduction in complaints from clients throughout the region.
Thoroughly tracked daily performance metrics against goals set by company management; exceeded monthly targets consistently for 5 consecutive months.

Improved regional sales by 30% within the first 6 months of employment, through successful implementation of new marketing strategies and techniques.
Promoted products to over 500 clients in 8 states; generated $1 million in revenues for the company annually.
Forecasted regional sales trends and developed strategic plans to increase market penetration within respective regions; exceeded revenue goals by 14%.
Maximized customer satisfaction ratings across all markets while consistently meeting & exceeding service levels set by organization management team on a quarterly basis.
Reliably maintained relationships with key accounts, resulting in long-term partnerships between customers and company that contributed positively towards overall business success rate & ROI growths year over year.

Established and maintained connections with 200+ companies in the region, increasing retail sales by 25% and boosting overall revenue by $50K annually.
Expanded presence into two new markets through intense market analysis and targeted promotions; achieved a 95% increase in customer satisfaction ratings within three months of launch.
Collaborated closely with marketing teams to design promotional campaigns that increased visibility for products/services, resulting in an additional 40 accounts acquired during the past year.
Monitored trends and competitor activities to adjust strategies as needed; implemented tactics which helped capture 15% more market share compared to industry standards.
Actively participated in trade shows, conferences & expositions throughout the region to network with potential customers & partners; generated leads worth over $200K each quarter on average.

Represented company’s products and services to over 200 clients in the region, increasing sales by $4 million within 1 year.
Utilized persuasive selling techniques to promote special offers and upsell additional items; increased revenue from each customer transaction by 25%.
Formulated successful marketing strategies for new product launches which raised brand awareness among target audiences in assigned territories.
Spearheaded team of 8 regional sales representatives, setting weekly goals & performance targets that were achieved ahead of schedule on a consistent basis.
Meticulously analyzed market trends and competitor activities through monthly surveys, adjusting promotional efforts accordingly to maximize profitability.

Achieved annual sales targets of $2.4M by developing a comprehensive regional marketing plan and cultivating relationships with key clients in the region; increased overall market share by 25%.
Analyzed customer data to identify high-value opportunities, enabling the company to increase growth rate by 20% YOY.
Developed effective strategies for expanding existing customer base into new markets; generated an additional 15 accounts within 3 months of implementation period.
Expedited product delivery process through close coordination with logistics team, resulting in improved client satisfaction scores and a reduction of 10 hours/week on average turnaround time per shipment request order completion reporting cycle.
Proficiently handled after-sales support inquiries from customers regarding returns & refunds policy, warranty coverage issues and billing discrepancies; resolved over 200 cases successfully without any complaints or escalations from stakeholders.

Assessed regional sales performance and identified areas for improvement, resulting in a 15% increase in revenue over the last 3 quarters.
Advised clients on product selection and assisted with upselling strategies to help boost overall sales; achieved an average of 40 additional orders per week from existing customers alone.
Facilitated training sessions for both new and experienced representatives across 10 states within the region, improving their knowledge of relevant products as well as customer service techniques by 25%.
Resourcefully developed marketing plans geared towards increasing brand awareness in various target markets throughout the assigned territory that led to 20+ new accounts established each quarter.
Participated actively at trade shows & conventions promoting company services while connecting with potential partners & investors; increased lead generation rate by 45%.

Mentored a team of 8 sales representatives in identifying and closing new business opportunities, resulting in a 20% increase in regional revenue over the past year.
Reorganized the company’s existing customer database to improve segmentation accuracy; helped attain an additional $5 million in annual profits from newly identified target markets.
Consistently exceeded quarterly quotas by 40%, generating more than $1 million dollars’ worth of net sales every quarter through strategic planning and targeted outreach efforts.
Implemented innovative marketing strategies that increased brand awareness across all channels, bringing 75+ new clients into the fold within one year alone.
Structured daily activities for 10+ client accounts to maximize productivity and ensure timely delivery of goods/services; reduced backlogs by 33%.

3. Skills

The skillset employers require in an employee will likely vary, either slightly or significantly; skimming through their job adverts is the best way to determine what each is looking for. One organization might require a regional sales representative to have experience in customer relationship management (CRM) software, while another might prefer someone with knowledge of market research techniques.

Therefore, you should tailor the skills section of your resume for each job that you are applying for. This is important because many employers use applicant tracking systems which scan resumes for certain keywords before passing them on to human recruiters.

In addition to listing relevant skills here, it would be beneficial if you could elaborate on some of these further down in other sections such as the summary or experience section.

Below is a list of common skills & terms:

Account Management
Advertising
B2B
Business Development
Cold Calling
Contract Negotiation
Customer Retention
Customer Satisfaction
Direct Sales
Forecasting
Key Account Management
Manufacturing
Merchandising
Operations Management
Pricing
Process Improvement
Product Development
Purchasing
Sales Operations
Sales Presentations
Sales Process
Salesforce.com
Selling
Social Media Marketing
Social Networking
Solution Selling
Team Leadership
Teamwork
Time Management
Trade Shows

4. Education

Including an education section on your resume will depend on how far along you are in your career. If you just graduated and have no work experience, mention your education below the resume objective. However, if you’ve been working as a regional sales representative for years and have plenty of accomplishments to showcase, omitting an educational background is perfectly fine.

If including an education section, try to focus on courses or subjects related to the regional sales representative role that demonstrate knowledge or skills relevant to the job description.

Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise in a certain field. They show potential employers that you have been tested and certified by an accredited organization, which can give them confidence in your abilities.

If the job advert mentions any certifications as being beneficial for the role, make sure to include these on your resume so that hiring managers are aware of your qualifications. This will help you stand out from other applicants and increase your chances of success!

Certified Regional Sales Representative
National Association of Regional Sales Representatives
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Kadin Nader, this would be Kadin-Nader-resume.pdf or Kadin-Nader-resume.docx.

7. Cover Letter

Including a cover letter with your job application is an important step in the recruitment process. It gives you the opportunity to explain why you are a perfect fit for the role and provides recruiters with more insight into who you are as a professional.

Cover letters should be composed of 2 to 4 paragraphs and include further details about yourself that weren’t already mentioned in your resume. They allow employers to get a better understanding of what makes you unique and how well-suited you might be for their position.

Below is an example cover letter:

Dear Hassie,

I am writing to apply for the position of Regional Sales Representative at XYZ Corporation. With more than 10 years of sales experience and a proven track record in meeting and exceeding quotas, I am confident I can contribute to the continued success of your organization.

In my current role as Sales Manager at ABC Corporation, I oversee a team of 12 sales representatives who cover four states in the Southeast region. In this role, I have increased sales by 20% through effective coaching and mentoring while also developing new business opportunities that resulted in an additional $1 million in revenue for the company. Prior to this role, I served as a Regional Sales Manager where I successfully managed a territory that generated $8 million in annual revenue.

My experience managing large territories and teams has given me a deep understanding of what it takes to be successful in sales. My ability to develop relationships with customers, identify needs, and close deals makes me an ideal candidate for this position. In addition, my background in working with channel partners will be beneficial in increasing market share within your assigned territory.

I would welcome the opportunity to discuss how my skills and experience can benefit your organization further during an interview at your earliest convenience. Thank you for your time and consideration; I look forward to hearing from you soon!

Sincerely,

Kadin