Public Relations Manager Resume Guide

Public Relations Managers are responsible for managing the public image of their clients and organizations. They create press releases, organize media campaigns, and develop relationships with journalists to ensure that their client’s message is communicated effectively. Additionally, they monitor trends in media coverage and analyze outcomes of PR initiatives to optimize future strategies.

You have unparalleled expertise in the public relations field, but hiring managers don’t know it yet. To prove to them that you’re the ideal candidate for their organization, create a resume that stands out from all of your competitors.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Public Relations Manager Resume Sample

Teagan Robel
Public Relations Manager

[email protected]
732-144-8199
linkedin.com/in/teagan-robel

Summary

Skilled public relations manager with 5+ years of experience developing and executing successful PR campaigns. Expertise in crafting engaging content, maintaining relationships with media outlets, and managing social media accounts to create strong brand visibility. Most recently increased XYZ’s website traffic by 40% through effective press releases and targeted advertising campaigns. Looking to leverage these skills at ABC Corp for a long-term career opportunity.

Experience

Public Relations Manager, Employer A
Murfreesboro, Jan 2018 – Present

Resourcefully developed, implemented and managed public relations strategies that resulted in a 25% increase of brand awareness within the target market.
Streamlined media outreach processes, resulting in a 20% reduction of administrative costs associated with PR campaigns.
Optimized internal communication channels to ensure timely delivery of promotional materials for over 40 different products/services; increased sales by $22,000 in the last quarter alone.
Reorganized event planing procedures to maximize attendance and boost audience engagement at more than 10 corporate events annually; improved overall customer satisfaction ratings by 15%.
Represented company interests during press conferences as well as industry trade shows & other networking events both locally & abroad with professionalism and poise; earned nomination for “PR Professional Of The Year” award from peers within the field twice consecutively (2018-2019).

Public Relations Manager, Employer B
Jackson, Mar 2012 – Dec 2017

Substantially increased public awareness of company products and services by launching 10+ successful PR campaigns, resulting in a 45% increase in brand recognition.
Coordinated with media outlets to book appearances for business executives on popular TV shows, radio stations and other broadcast networks; secured over 50 press interviews which generated 2 million views online.
Facilitated the development of multiple communication strategies that created positive relationships between the organization & key stakeholders such as government officials, local communities & non-profits; negotiated 3 contracts worth $500k+.
Advised senior management on how to effectively communicate their message through various channels including print publications, digital marketing platforms and social media accounts; grew followers across all channels by 30%.
Spearheaded crisis communications efforts during high profile incidents involving the organization or its employees – developed press releases within 24 hours while managing negative publicity with effective messaging techniques that minimized damage to reputation.

Skills

Press Releases
Media Relations
Social Media Marketing
Marketing Communications
Event Management
Editing
Strategic Communications
Blogging
Social Networking

Education

Bachelor of Arts in Public Relations
Educational Institution XYZ
Nov 2011

Certifications

Accredited in Public Relations (APR)
Public Relations Society of
May 2017

1. Summary / Objective

A resume summary for a public relations manager should be written with the intention of grabbing the attention of potential employers. Your summary should include your most impressive accomplishments in PR, such as successful campaigns you have managed or awards you have won for your work. You can also mention any special skills that set you apart from other candidates, such as expertise in media relations and crisis management.

Below are some resume summary examples:

Professional public relations manager with 5 years of experience in managing successful campaigns and brand awareness initiatives. Skilled in media outreach, crisis communications, social media management, event planning and execution. At XYZ Firm, increased client satisfaction by 25% through proactive engagement activities. Proven track record for developing strong relationships with key stakeholders to ensure maximum visibility for clients’ products/services.

Committed public relations manager with 7+ years of experience developing and executing effective media campaigns. Expert in PR strategy, social media management, crisis communication, influencer marketing and press releases. At XYZ Corporation increased brand recognition by 45% through targeted campaigns targeting key demographics. Proven ability to build relationships with local communities to foster goodwill and trust for the company’s products or services.

Proficient public relations manager with 8+ years of experience in strategic communications, media relations and campaign management. Adept at leveraging traditional and digital channels to maximize impact for various organizations. Successfully developed a comprehensive multi-channel strategy that resulted in an increase of 20% awareness within the target market. Seeking to bring this expertise to ABC Company’s PR team as their next Public Relations Manager.

Well-rounded public relations manager with 7+ years of experience in media relations, corporate communications, and crisis management. Proven track record of creating positive visibility for clients by building relationships with key influencers such as journalists, bloggers, industry analysts and other stakeholders. Successfully managed 3 high-profile campaigns at XYZ that generated a combined ROI of over $3 million in earned publicity value.

Amicable and experienced public relations manager with 5+ years of experience in creating compelling content for various media outlets. Proven success in developing relationships with reporters, editors, influencers and other stakeholders to increase brand visibility. At XYZ Agency, successfully managed a $300K budget while achieving positive coverage on top-tier publications including The New York Times and Forbes Magazine.

Talented public relations manager with 8+ years of experience in corporate communications and media. Proven track record of leading successful campaigns to build brand awareness, create engaging content for social media, and drive sales growth. Seeking an opportunity at ABC Company to use my strategic storytelling skills to increase positive visibility and support the company’s mission-driven goals.

Seasoned public relations manager with 10+ years of experience in the corporate and non-profit sectors. Proven success creating, managing, and executing multi-channel campaigns that increase brand awareness and customer engagement. Seeking to join ABC Company to apply my knowledge of PR strategy, media relations, influencer outreach tactics, content creation, data analysis tools and reporting.

Diligent public relations manager with 8+ years of experience developing and implementing effective PR strategies for a diverse range of clients. Seeking to leverage expertise in media outreach, event planning, crisis management, and brand building at ABC Company. At XYZ Inc., built positive relationships with key influencers that resulted in a 25% increase in press coverage over two years.

2. Experience / Employment

In the experience/employment/work history section, you should list your roles in reverse chronological order. This means the most recent job is listed first.

It’s best to stick to bullet points when writing this section; doing so makes it easier for the reader to quickly understand what you did and achieved in each role. When listing out these points, provide detail about what you did and any quantifiable results obtained from your efforts.

For example, instead of saying “Managed media relations,” you could say, “Developed relationships with over 50 local news outlets resulting in a 20% increase in positive press coverage.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Demonstrated superior communication and interpersonal skills when engaging with the media, clients, and stakeholders; negotiated partnerships that resulted in a 10% increase in company visibility.
Formulated public relations plans to promote new products/services through digital channels, print publications and broadcast outlets; successfully increased website traffic by over 30%.
Compiled press releases for key launches/announcements & distributed them to more than 50 relevant news sources each month; generated an average of 500+ leads per quarter from these efforts.
Prepared professional presentations on behalf of senior management outlining upcoming product lines & campaigns; secured additional investments worth $250K+.
Confidently handled crisis management situations using effective strategies such as proactive media outreach initiatives & social media response teams to mitigate negative publicity by 25%.

Reduced media relations costs by 25% through leveraging existing relationships and developing new partnerships with key stakeholders.
Utilized digital marketing strategies, including SEO optimization and social media campaigns to increase brand visibility across multiple platforms; achieved +10 million impressions in the last quarter.
Developed creative PR tactics that effectively communicated organizational goals to target audiences while increasing customer engagement rates by 27%.
Successfully organized three public events for over 500 attendees each, generating a total of $45k in revenue from admissions fees, sponsorships and merchandise sales combined.
Introduced innovative approaches for measuring ROI on all major PR initiatives which resulted in improved communication outcomes at 20% lower cost than expected budget allotment.

Presented creative public relations solutions to C-level executives and other stakeholders, resulting in a 25% increase in brand awareness of the organization.
Mentored junior team members on best practices for media pitching and managed campaigns from conception to completion; exceeded KPIs by 20%.
Expedited the development process of new PR strategies with an emphasis on maximizing ROI for clients; generated $4M+ additional revenue over six months through successful campaigns execution.
Participated actively in client meetings to provide strategic advice regarding messaging, branding and targeting initiatives as well as identify potential opportunities for growth within existing markets or target demographics.
Actively monitored industry trends and competitor activities while developing innovative approaches to communications which increased positive press coverage by 45%.

Structured, managed and implemented PR campaigns for 20+ clients that achieved a 45% increase in brand recognition within 6 months.
Revised existing media kits to boost the exposure of client products & services by 35%, leading to an overall sales growth of $10,000 annually.
Achieved successful product launches with increased press coverage by 40%; this resulted in 2x more followers on social media channels within 3 weeks of launch date.
Improved customer relationships through effective communication; addressed over 50 queries each week via email/phone while resolving 80% before escalation to management team was necessary.
Consistently monitored online conversations related to various topics including industry trends and competitors’ strategies; identified key opportunities which improved marketing outcomes by 25%.

3. Skills

Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may be looking for someone with experience in crisis management, while Organization XYZ is seeking a candidate who specializes in media relations.

It is important to tailor the skills section of your resume according to each job that you are applying for because many employers use applicant tracking systems these days. These computer programs scan resumes for certain keywords before passing them on to a human – if they don’t find what they’re looking for, then your application will likely not make it through the initial screening process.

Once listed here, you can further elaborate on your skillset by discussing it in more detail elsewhere; such as within the summary or experience sections.

Below is a list of common skills & terms:

AP Style
Advertising
Blogging
Brand Development
Communication
Copy Editing
Copywriting
Corporate Communications
Creative Writing
Crisis Communications
Digital Marketing
Digital Media
Editing
Editorial
Email Marketing
Event Management
Facebook
Fashion
Fundraising
InDesign
Integrated Marketing
Internal Communications
Journalism
Magazines
Market Research
Marketing Communications
Media Relations
New Media
News Writing
Newsletters
Nonprofits
Online Advertising
Online Marketing
Photography
Press Releases
Publications
Publicity
Social Media Marketing
Social Networking
Speech Writing
Storytelling
Strategic Communications
Strategy
Team Leadership
Teamwork
Television
Time Management
Web Content
Writing

4. Education

Including an education section on your resume will depend on how far along you are in your career. If you just graduated and have little to no work experience, it is important to mention your education below the objective statement. However, if you have plenty of relevant PR experience that speaks for itself, omitting an education section can be perfectly fine.

If including an education section is necessary or desired, try to highlight courses and assignments related to public relations management such as marketing communications or media studies.

Bachelor of Arts in Public Relations
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise in a certain field. They show potential employers that you have taken the time and effort to become certified in an area of knowledge, which can be very attractive when it comes to hiring decisions.

When applying for jobs, make sure to include any certifications relevant to the position on your resume or CV. This will help you stand out from other applicants and give you an edge over those without certification credentials.

Accredited in Public Relations (APR)
Public Relations Society of
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Teagan Robel, this would be Teagan-Robel-resume.pdf or Teagan-Robel-resume.docx.

7. Cover Letter

Cover letters are a great way to show that you are the perfect fit for the role. It’s an opportunity to express your enthusiasm, explain why you’re interested in the job and how your skillset would be beneficial for them.

Cover letters usually comprise of 2-4 paragraphs which should include details about yourself that aren’t already mentioned on your resume. Whilst they may not be required by most employers it is still highly recommended to submit one as it can set you apart from other candidates who are applying for the same position.

Below is an example cover letter:

Dear Terence,

As a strategic and innovative public relations professional with more than 10 years of experience, I am excited to apply for the Public Relations Manager position at your company. In my previous role as PR Manager at [company name], I was responsible for developing and executing communications strategies that increased brand awareness and helped achieve business objectives.

I have extensive experience managing media relationships, conducting media training, writing press releases, and organizing publicity events. My ability to think outside the box has resulted in successful campaigns that generated positive media coverage in top-tier outlets such as The New York Times, Wall Street Journal, and Forbes. I am confident I can bring this same level of success to your organization.

In addition to traditional PR tactics, I am also experienced in digital marketing initiatives such as social media outreach and influencer engagement. I led a successful social media campaign that increased followers by 20% while also driving website traffic up by 15%. My team and I also developed an influencer program that resulted in our brand being mentioned on high-profile blogs and Instagram accounts with millions of followers.

An effective public relations manager must be able to wear many hats and juggle multiple projects simultaneously. This is something I have excelled at throughout my career, thanks in part to my superb organizational skills. With my proven track record of success in public relations, along with my drive to continuously learn new things, I am confident I will be a valuable asset to your team.

Thank you for your time & consideration; please don’t hesitate to contact me if you have any questions or would like additional information about my qualifications (555) 555-1234 / johnsmith@emailaddresscom).

Sincerely,

Teagan