Public Relations Coordinator Resume Guide

Public Relations Coordinators are responsible for developing and maintaining a positive public image for their organization. They create media releases, plan events, and develop marketing campaigns to promote the company’s products or services. Additionally, they may also be in charge of monitoring social media accounts, responding to customer inquiries and complaints, as well as managing press conferences.

You have the perfect combination of creativity and communication skills to be a successful public relations coordinator. To make hiring managers take notice, you must write an impressive resume that showcases your talents and experience.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Public Relations Coordinator Resume Sample

Dolly King
Public Relations Coordinator

[email protected]
261-628-2344
linkedin.com/in/dolly-king

Summary

Talented public relations coordinator with 5+ years of experience in developing and executing effective PR campaigns. Demonstrated success in creating positive visibility for clients through press releases, media interviews, newsletters, special events and other marketing initiatives. Skilled at building relationships with key media contacts to secure favorable coverage and boost brand awareness. Proven track record of delivering results on tight deadlines while maintaining high standards of customer service.

Experience

Public Relations Coordinator, Employer A
Chicago, Jan 2018 – Present

Structured and implemented highly successful public relations campaigns for 5+ clients, resulting in a 30% increase in media coverage and brand awareness.
Improved client relationships by providing regular feedback on their PR projects, increasing customer satisfaction levels by 15%.
Streamlined the process of editing press releases, saving over 50 hours of time annually; wrote & edited 300+ articles/opinion pieces within 2 months to boost online presence of client brands.
Efficiently managed media contacts database with up-to-date information about journalists and other key influencers; secured 10+ interviews per month with top tier publications such as The New York Times and Wall Street Journal etc., raising visibility of customers’ products or services significantly across various channels.
Revised content policies & procedures to ensure all material generated was always accurate and consistent with established branding guidelines; decreased errors related to social posts from 8% to 1%.

Public Relations Coordinator, Employer B
Santa Rosa, Mar 2012 – Dec 2017

Achieved a 20% increase in media coverage for client campaigns by networking with key influencers and pitching stories to top-tier outlets.
Networked with high-profile celebrities, journalists and bloggers to promote clients’ products/services, representing their brand at industry events & conferences nationwide.
Represented multiple brands across various industries while coordinating press releases, interviews and other PR activities; raised customer awareness by 40%.
Accurately monitored online reputation of assigned clients through social listening tools such as Hootsuite & Sprout Social; identified potential issues before they arise and coordinated timely responses when needed.
Monitored print & broadcast news on a daily basis to keep abreast of relevant developments within the industry; successfully secured 10+ positive feature stories in local publications each month despite limited resources available.

Skills

Social Media Marketing
Editing
Press Releases
Facebook
Social Networking
Event Management
Media Relations
Writing
Blogging

Education

Bachelor of Arts in Public Relations
Educational Institution XYZ
Nov 2011

Certifications

Accredited Public Relations (APR)
Public Relations Society of America
May 2017

Related Resume Examples

All Examples

1. Summary / Objective

The summary/objective at the top of your resume is like a teaser – it gives the employer an outline of who you are and why you excel as a public relations coordinator. Here, you can emphasize your communication skills, ability to build relationships with media contacts, experience in developing successful campaigns for clients, and track record of managing multiple projects simultaneously. You could also mention any awards or recognition that demonstrate your excellence in this field.

Below are some resume summary examples:

Energetic public relations coordinator with 5+ years of experience working in the fashion industry. Seeking to leverage expertise and develop strategic relationships at XYZ Agency. Successfully directed PR events for high-profile clients, including a celebrity launch party that generated over $200K in media coverage. Developed long-term relationships with top journalists and influencers, resulting in increased brand visibility for multiple companies across industries.

Skilled public relations coordinator with 5+ years of experience in developing and executing effective, integrated PR campaigns. Proven track record of increasing brand visibility through media coverage, event planning, and client relations. At XYZ Corporation, managed a successful public launch for two new products resulting in a 30% increase in sales within the first month. Skilled at building relationships with key partners to further organizational goals.

Proficient Public Relations Coordinator with 5+ years of experience in brand building and reputation management. Supported major brands such as XYZ Company to increase media coverage, build relationships with target audiences, and craft effective communication strategies. Seeking to join ABC Corp where I can leverage my expertise in PR campaigns and knowledge of the industry landscape to make a meaningful impact on the organization’s growth.

Driven public relations coordinator with 5+ years of experience in the PR industry. Skilled at developing and executing innovative campaigns to increase brand visibility, boost website traffic, and grow customer loyalty. Proven track record for successfully deploying multiple press releases that generated more than 60 million impressions within a 6-month period. Looking to join ABC Corporation as their next public relations coordinator.

Dependable public relations coordinator with 5+ years of experience in media outreach, content marketing, and event planning. Proven track record of creating successful campaigns that increased brand visibility by 35%. Experienced in developing PR plans targeted to specific audiences using a variety of channels. Skilled at cultivating relationships with reporters, bloggers, and influencers to maximize the impact of press releases.

Determined public relations coordinator with 5+ years of experience in corporate communications and media relations. Committed to building relationships with key stakeholders, creating content for press releases, and managing social media campaigns that drive brand awareness. Currently looking to join ABC Company as the next public relations coordinator where I can apply my skillset to further company objectives.

Well-rounded public relations coordinator with 7+ years of experience in media relations, event planning, and crisis communications. Seeking to join ABC Agency as the next PR Coordinator and leverage my expertise in leveraging traditional and digital marketing strategies for clients from various industries. At XYZ Company increased client reach by 28%, resulting in a 20% increase in total sales revenue.

Seasoned Public Relations Coordinator with 7+ years of experience working in the corporate and nonprofit sectors. Proven track record of managing complex projects from conception to completion, leading teams and developing successful campaigns that increased brand recognition by 16%. Now looking to apply my expertise at ABC Company for maximizing messaging impact across multiple channels.

2. Experience / Employment

The work history/experience section should be written in reverse chronological order, meaning your most recent role should come first. Use bullet points to make the section easier to read and provide details on what you did and the results achieved.

For example, instead of saying “Organized press events,” you could say, “Successfully organized 15+ press conferences for high-profile clients that resulted in a 20% increase in media coverage.”.

You also want to mention any awards or recognition received during this time period as well as any publications or articles you may have been featured in.

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Promoted
Coordinated
Developed
Managed
Generated
Wrote
Presented
Monitored
Researched
Analyzed
Strategized
Collaborated
Networked
Advocated
Publicized

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Demonstrated
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Reliably managed all public relations activities for the company, successfully coordinating with internal departments and external stakeholders to ensure communication objectives were met.
Reorganized existing PR strategy, leveraging social media platforms to amplify messaging; increased website traffic by 50% in only 6 months through targeted campaigns and proactive outreach efforts.
Promoted key events/initiatives across multiple channels such as print, radio & TV interviews as well as blogs/websites; generated over $25K in new sponsorships due to highly successful promotional techniques.
Spearheaded numerous charitable projects throughout local communities and raised awareness of causes among 10+ target audiences using innovative marketing tools including press releases & live streaming sessions on Facebook & YouTube.
Reduced overall PR budget by 20%, renegotiating contracts with vendors while ensuring quality work was delivered within deadlines set forth by management team members.

Collaborated with media and advertising agencies to create press releases and marketing campaigns for over 20 corporate clients, resulting in a 15% increase in brand visibility.
Mentored junior staff members on developing public relations strategies that conformed with organizational goals; coached team of 8 PR professionals on effective communication techniques and time management skills.
Utilized various digital platforms such as social media channels, newsletters, webinars & podcasts to build relationships with target audiences; achieved an average engagement rate of 12%.
Compiled detailed reports analyzing the success of each campaign launched by the organization which were presented to senior executives weekly; identified areas needing improvement or further action based on results obtained from consumer surveys conducted bi-annually.
Actively participated in community events, conferences & trade shows throughout the year representing the company’s interests; increased customer base by 35% through successful networking initiatives within 6 months.

Wrote press releases, media pitches and statements for over 50 clients in the last year, resulting in a 15% increase in brand exposure.
Competently managed social media accounts across multiple platforms to build high-profile relationships with industry influencers; increased followers by 35%.
Coordinated successful marketing campaigns comprised of traditional and digital advertising tactics as well as event planning activities that raised brand awareness by 20%.
Optimized website content using SEO techniques to attract more customers, leading to an additional $12,000 worth of product sales during peak season.
Participated actively on behalf of clients at trade shows & conferences; secured 10+ new business connections which generated $7,500 revenue within 3 months period.

Demonstrated excellent communication and organizational skills while coordinating public relations campaigns for clients, resulting in a 20% increase in positive brand exposure.
Researched current market trends to develop effective PR strategies that raised awareness of the client’s product/service among target audiences by 25%.
Prepared press kits, media releases, newsletters and presentations to promote the client’s message with clarity and accuracy; successfully managed 30+ promotional activities within tight deadlines.
Analyzed customer feedback surveys to identify areas requiring improvement or attention; recommended changes which resulted in an 8% reduction of customer complaints per quarter on average.
Diligently monitored competitor activity through print media sources & online platforms to stay abreast of industry news; created reports listing key insights which were presented at monthly executive meetings.

Presented innovative public relations and marketing strategies to executive management, resulting in a 16% increase in brand visibility.
Assessed potential client needs and developed targeted campaigns that increased online interactions by 25%.
Meticulously researched current industry trends and utilized them for creating effective media outreach plans; resulted in the launch of 5 successful product launches with an average ROI of 200%.
Facilitated communication between departments to ensure smooth execution of projects within budget & timeline constraints; completed 10+ PR campaigns on-time without exceeding budgets.
Advised clients regarding storyboarding, messaging strategy development, press release writing & distribution techniques as part of their overall PR plan; generated 2x more leads than other competitors using similar tactics for 1 customer alone.

Formulated and implemented strategic public relations plans for multiple clients, which resulted in a 10% increase in brand visibility and an 8% boost to website traffic.
Proficiently managed external and internal communication activities, including media outreach efforts, press releases & interviews with various trade publications; successfully achieved target objectives ahead of deadlines by 20%.
Advocated on behalf of the client at networking events, conferences & seminars to promote products/services while establishing strong relationships with existing customers and potential new partners.
Generated content for social media platforms that was viewed over 45 million times within 3 months; also utilized SEO techniques to help optimize search engine rankings across all digital channels.
Developed comprehensive crisis management strategies aimed at minimizing negative publicity from both traditional and online sources; decreased customer complaints rate by 14%.

Managed a team of 12 public relations specialists to develop and implement effective PR campaigns, resulting in a 20% increase in brand awareness over the course of one year.
Introduced innovative strategies for increasing visibility and engagement with target audiences, leading to the successful launch of two new products within 6 months.
Substantially reduced cost-per-lead by 25%, through efficient media management and leveraging social networking opportunities as part of a comprehensive digital marketing strategy.
Expedited client feedback cycles from 10 business days down to 5 days; implemented changes quickly on tight deadlines without compromising quality or accuracy standards set by upper management.
Publicized company news stories across multiple channels such as print newspapers, radio stations, online outlets & TV networks; increased readership/listenership numbers by 45%.

3. Skills

Skill requirements will differ from one employer to the next; this can easily be ascertained from the job posting. Organization A may focus on media relations, while Organization B may emphasize digital marketing.

As such, you want to tailor the skills section of your resume to each job that you are applying for. This is important because many employers use applicant tracking systems these days; they scan resumes for certain keywords before passing them on to a human reviewer.

Once listed here, it’s best practice to further elaborate on your skillset by discussing it in more detail in other areas of your resume – such as the summary or experience sections.

Below is a list of common skills & terms:

Adobe Creative Suite
Adobe Photoshop
Advertising
Blogging
Communication
Copy Editing
Copywriting
Corporate Communications
Creative Writing
Digital Media
Editing
Event Management
Facebook
Fashion
Fundraising
Graphic Design
InDesign
Internal Communications
Journalism
Marketing Communications
Media Relations
News Writing
Newsletters
Nonprofits
Photography
Press Releases
Publicity
Social Media Marketing
Social Networking
Storytelling
Strategic Communications
Teaching
Team Leadership
Teamwork
Time Management
Twitter
WordPress
Writing

4. Education

Adding an education section to your resume will depend on how far along you are in your career. If you just graduated and have no prior experience, include the education section below your resume objective. However, if you already have significant work experience to showcase, an education section may not be necessary.

If including an education section is appropriate for the role you’re applying for, focus on courses or subjects related to public relations that demonstrate a relevant skill set or knowledge base.

Bachelor of Arts in Public Relations
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your knowledge and proficiency in a given field. They can be especially beneficial when applying for jobs that require specific skills or qualifications.

Including certifications on your resume will show potential employers that you have taken the time to invest in yourself, as well as prove that you are dedicated to staying up-to-date with industry standards. If there is an applicable certification related to the job you’re applying for, make sure it’s included!

Accredited Public Relations (APR)
Public Relations Society of America
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Dolly King, this would be Dolly-King-resume.pdf or Dolly-King-resume.docx.

7. Cover Letter

Writing a cover letter is a great way to make your job application stand out from the competition. It typically consists of 2-4 paragraphs and is separate from your resume. The purpose of a cover letter is to provide more detail about yourself, add personality and explain why you’re an ideal candidate for the role in question.

Cover letters are not always necessary when applying for jobs but they can be incredibly beneficial if used correctly as it gives recruiters better insight into who you are as a professional and what unique skills or experiences you have that could benefit their company.

Below is an example cover letter:

Dear Zena,

I am interested in the Public Relations Coordinator position at [company name]. With more than 5 years of experience planning and executing successful PR campaigns, I am confident I would make a valuable addition to your team.

In my current role as PR Manager at [company name], I oversee all aspects of our public relations strategy, from media relations to event planning. Under my leadership, our team has generated positive media coverage in top-tier publications such as The New York Times, Wall Street Journal, and Forbes. I have also successfully managed high-profile events such as product launches and press conferences. In addition to my PR experience, I have a strong background in marketing and communications. My skills in these areas would be an asset in developing creative campaigns that achieve objectives and exceed expectations.

I am excited about the possibility of bringing my skills and experience to [company name] and would welcome the opportunity to discuss how I can contribute to your organization’s success. Thank you for your time and consideration.

Sincerely,

Dolly