Public Relations Assistant Resume Guide

Public Relations Assistants help to manage and promote the public image of their employer or client. They are responsible for creating press releases, responding to media inquiries, organizing promotional events, and maintaining relationships with key stakeholders in order to ensure that the organization is seen favorably by its target audiences.

You have a knack for getting the right message out to the public and could be an incredible asset to any PR team. But employers won’t know who you are unless you craft a resume that captures their attention.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Public Relations Assistant Resume Sample

Golda Strosin
Public Relations Assistant

[email protected]
851-814-1230
linkedin.com/in/golda-strosin

Summary

Hard-working public relations assistant with five years of experience in the professional communications field. Skilled in media relations, event planning and organization, stakeholder engagement, press releases writing, and social media management. At XYZ Corporation increased brand visibility by 10% through strategic campaigns across different platforms. Seeking to leverage my skills as a PR Assistant at ABC Company to achieve ambitious marketing goals.

Experience

Public Relations Assistant, Employer A
Santa Clarita, Jan 2018 – Present

Collaborated with senior team members to plan, develop and execute integrated public relations strategies that increased media coverage by 25% in the last year.
Competently handled day-to-day administrative tasks such as creating press kits, scheduling interviews with journalists and managing all incoming/outgoing communication for a large PR firm.
Analyzed competitor activities and identified key trends within the industry to influence strategic planning decisions; achieved an average return on investment of 10:1 across all campaigns for clients over 6 months period.
Prepared weekly reports summarizing findings from research projects related to target audiences, industry news updates & market positioning initiatives; generated insights that contributed towards successful marketing campaigns yielding $20K+ in sales annually per client project on average.
Drafted comprehensive crisis plans for corporate clients which involved proactive management of potential threats posed by negative social media content or unfavorable news stories; minimized damage caused by unforeseen circumstances significantly reducing reputational risk exposure.

Public Relations Assistant, Employer B
Salem, Mar 2012 – Dec 2017

Optimized brand visibility and recognition through the creation of strategic PR campaigns, resulting in an 18% increase in website traffic.
Generated press releases for a variety of company events, driving brand awareness to over 25 media outlets across multiple digital platforms.
Substantially reduced turnaround time on projects by 30%, ensuring that all deadlines were met within budget constraints.
Expedited complex tasks such as creating media kits, organizing press conferences and distributing newsworthy content; achieved $2 million worth of earned media value in 6 months’ time span alone!
Assisted with crisis management situations while providing timely responses to inquiries from members of the public regarding corporate updates or services offered; improved customer satisfaction levels by 20%.

Skills

Social Media Marketing
Teamwork
Time Management
Communication
Editing
Social Networking
Facebook
Press Releases
Writing

Education

Bachelor of Arts in Public Relations
Educational Institution XYZ
Nov 2011

Certifications

Certified Public Relations Assistant
Public Relations Society of America
May 2017

Related Resume Examples

All Examples

1. Summary / Objective

Your resume summary/objective should be a brief but powerful statement that captures the essence of who you are and why you would make an excellent public relations assistant. This is where you can highlight your best qualities, such as your ability to develop creative campaigns, manage multiple projects at once, and build strong relationships with clients. You could also mention any awards or certifications related to PR that demonstrate your expertise in the field.

Below are some resume summary examples:

Talented public relations assistant with over three years of experience in media management, event coordination and communications. Proven track record of successfully implementing PR strategies that help clients increase brand visibility and recognition. Looking to join ABC Company as a public relations assistant where I can utilize my strong communication and organizational skills to create positive experiences for the organization’s stakeholders.

Dependable and creative public relations assistant with 5+ years of experience in PR and marketing. At XYZ, managed the entire communications process for 10 projects from concept to execution resulting in an increase of brand awareness by 30%. Experienced in writing press releases, creating media plans, developing content strategies and managing social media accounts. Possess excellent communication skills and a knack for problem-solving.

Proficient public relations assistant with 3+ years of experience in media and communications. Skilled at crafting compelling messages to internal and external stakeholders, as well as developing targeted campaigns for events and initiatives. Seeking to join ABC Company’s PR team to leverage strong brand awareness skills, creativity, excellent communication abilities, and the ability to build lasting relationships with clients.

Reliable public relations assistant with 5+ years of experience assisting in drafting press releases and media materials for multiple corporate clients. Proven track record of developing relationships with journalists, bloggers, and other industry professionals to increase brand recognition. Looking to join ABC Co as a PR Assistant to craft compelling stories that drive customer engagement and deliver results.

Skilled public relations assistant with years of experience planning, executing and evaluating public relations campaigns. At XYZ Corporation, developed a successful PR campaign that increased visibility by 30%. Experienced in crafting content for social media posts, press releases and website copy. Possess excellent communication skills to build relationships with journalists and other stakeholders.

Detail-oriented public relations assistant with 3+ years of experience helping to create, manage and execute successful public relations campaigns. Seeking to apply proven ability in developing media relationships, as well as writing effective press releases, at ABC PR Agency. At XYZ Inc., spearheaded the launch of a new product line that received a 35% increase in sales within two months.

Determined public relations assistant with 5+ years of experience in media and communications. Seeking to join XYZ team as a PR specialist, leveraging exceptional writing skills and building relationships with journalists for effective press coverage. At ABC, managed the company’s social media accounts, resulting in an increase of 20% engagement rate on posts within 3 months.

Amicable Public Relations Assistant with 3+ years of experience in media relations, event planning and social media management. Looking to join ABC Tech as the next PR Assistant where I can help create effective campaigns that will reach new clients and raise brand awareness. In my current position at XYZ, increased website traffic by 33% through targeted digital campaigns.

2. Experience / Employment

In the experience section, you should list your employment history in reverse chronological order. This means that the most recent job is listed first.

When writing out what you did for each role, stick to bullet points as much as possible; this makes it easier for readers to take in the information quickly and easily. You want to provide detail on what tasks or projects you worked on and any results or accomplishments achieved.

For example, instead of saying “Managed media relations,” you could say, “Developed relationships with local newspapers and radio stations which resulted in a 15% increase in positive press coverage.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Promoted
Coordinated
Managed
Developed
Drafted
Monitored
Researched
Analyzed
Wrote
Edited
Assisted
Generated
Presented
Networked
Collaborated

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Demonstrated
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Achieved a 25% increase in brand awareness by developing and executing a comprehensive public relations strategy within 6 months.
Mentored two junior members of the PR team, providing them with guidance on media outreach strategies and tactics.
Thoroughly researched target audiences to craft press releases that generated over 500 new leads for the organization’s products/services each month.
Facilitated interviews between key personnel and journalists from leading newspapers & magazines; organized 10+ successful events that brought together industry influencers & stakeholders for positive publicity purposes.
Compiled detailed reports on all PR activities, tracking metrics such as coverage impressions, website traffic trends& social media engagement levels monthly to measure success rate of campaigns against set goals.

Networked with media outlets, influencers, and other stakeholders to develop relationships with target audiences; increased press coverage by 25% in the last quarter.
Spearheaded public relations campaigns for a variety of clients across multiple industries such as retail, hospitality and non-profit organizations; exceeded goals set for each project by 10%.
Researched industry trends to create effective PR strategies that effectively communicated messages and achieved desired outcomes on time and within budget.
Consistently monitored online conversations about client brands & products through social listening tools to identify issues early and took corrective action where necessary; improved customer satisfaction ratings from 57% to 73%.
Promoted brand stories through earned & owned channels including blogs, newsletters & websites which resulted in an increase of website visits by 15%, on average per month over 6 months period.

Wrote and distributed press releases for over 15 clients, leading to a 25% increase in media coverage.
Structured and implemented successful public relations campaigns across multiple communication channels; generated $50,000 of earned media value within the first quarter of launching each campaign.
Efficiently managed all aspects of corporate communications including website content updates, email newsletters, blog posts and social media postings; increased overall web traffic by 10%.
Formulated creative strategies to help build brand recognition among target audiences while increasing customer engagement on digital platforms by 20%.
Revised existing messaging materials such as scripts & pitches to ensure accuracy with current company positioning before distributing externally or internally; reduced production time for these materials by 40%.

Introduced new media relations strategies to effectively promote company initiatives, resulting in a 25% increase in brand awareness.
Presented organizational messages and strategic plans to the press, generating $20K worth of positive publicity through print and online publications.
Reorganized and updated existing PR materials including press releases, brochures & website content; increased reader engagement by 40%.
Accurately tracked all services rendered for clients using specialized software; monitored performance metrics such as web traffic & social media shares with precision.
Improved customer satisfaction ratings by actively responding to inquiries within 24 hours via email or phone calls; handled over 150 requests per month without fail.

Streamlined the workflow of the department by organizing and managing media events, press releases, and other PR-related documents in a secure database; increased efficiency by 20%.
Meticulously edited various pieces of content for accuracy and grammar before publication; doubled the number of posts published within 2 weeks without any errors.
Reduced overall costs associated with public relations activities such as advertising campaigns, news conferences and seminars by 10%, saving the company over $1,500 annually.
Monitored all social media channels to ensure that brand messages were delivered accurately across multiple platforms; generated 50+ additional followers on Twitter alone in one month’s time span.
Developed strategic partnerships with key organizations to create mutually beneficial relationships for both parties involved; increased yearly donations from partners by 25%.

Advised senior management on public relations strategies, resulting in an 8% increase in media coverage for the company.
Developed and implemented a comprehensive PR plan to raise brand awareness across 5 global markets; increased web traffic by 28%.
Independently managed press releases and other communications projects from start to finish, increasing customer satisfaction ratings by 12%.
Demonstrated excellent written & verbal communication skills when liaising with clients, promoting products or services via social media channels; grew followership base by 20% over 3 months period.
Represented the organization at various trade shows, networking events & conferences while remaining within allocated budget; reduced event costs by 15%.

Assessed the effectiveness of public relations campaigns and provided critical feedback to senior management; increased campaign reach by 20% on average.
Coordinated press releases, media interviews and other publicity activities for clients in order to build brand awareness; generated over $6,000 worth of positive PR coverage within 3 months.
Managed social media accounts with an audience size of 35K+ followers across various platforms (Facebook, Twitter & Instagram); achieved a 10X increase in engagement rate through creative content curation initiatives.
Utilized analytical tools such as Google Analytics & Sprout Social to track the performance of all campaigns against pre-defined success metrics; identified key areas for improvement which resulted in a 40% boost in ROI figures year-on-year.
Confidently liaised with journalists and bloggers from national publications while maintaining professional relationships at all times; secured 45+ feature stories that have been published online or printed nationwide within 6 months period alone.

3. Skills

Two organizations that have advertised for a position with the same title may be searching for individuals whose skills are quite different. For instance, one may be looking for someone with experience in media relations and another for someone who is highly organized.

When preparing your resume, you want to make sure that the skills section reflects the specific job requirements as outlined by each employer. This will help ensure that applicant tracking systems recognize it as a high-quality match when scanning resumes.

In addition to listing relevant qualifications here, you should also elaborate on them further throughout other sections of your resume; this could include discussing projects or campaigns where these abilities were put into practice.

Below is a list of common skills & terms:

Adobe Creative Suite
Adobe Photoshop
Advertising
Blogging
Communication
Creative Writing
Editing
Event Management
Facebook
Fashion
Fundraising
InDesign
Journalism
Marketing Communications
Media Relations
Organization Skills
Photography
Press Releases
Social Media Marketing
Social Networking
Styling
Teamwork
Time Management
Twitter
Writing

4. Education

Mentioning an education section on your resume will depend on how far along you are in your career. If you just graduated and don’t have any work experience, include an education section below your resume objective. However, if you have a few years of relevant experience to showcase, it may be best to omit the education section altogether.

If including an education section is necessary for the public relations assistant role, try to mention courses and subjects that relate directly to the job requirements.

Bachelor of Arts in Public Relations
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise in a particular field. Employers are always looking for candidates who have taken the initiative to stay up-to-date with industry knowledge and certifications can be an excellent way of showing that you have done this.

Including any relevant certifications on your resume will help show employers that you possess the skills necessary for the job, as well as prove that you are committed to staying current in your profession.

Certified Public Relations Assistant
Public Relations Society of America
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Golda Strosin, this would be Golda-Strosin-resume.pdf or Golda-Strosin-resume.docx.

7. Cover Letter

Including a cover letter with your job application is a great way to make yourself stand out from the competition. It allows you to provide more detail than what’s included in your resume, explain why you are an excellent fit for the role and show off some of your personality.

Cover letters usually consist of 2-4 paragraphs which should include details such as relevant experience, skills or qualities that would be beneficial for the position and how you plan on contributing to the company. Although not always required, having one can give recruiters a deeper understanding of who you are and why they should consider hiring you!

Below is an example cover letter:

Dear Dangelo,

I am writing to apply for the Public Relations Assistant position at XYZ Company. I am a recent graduate of ABC University with a degree in Communications and extensive experience working in customer service and sales. In my previous positions, I have excelled at building relationships with customers and clients, as well as promoting products and services through effective communication.

I believe my skills and experiences will contribute significantly to the success of your organization. In particular, I would like to highlight the following:

– My ability to build positive relationships with people from diverse backgrounds.
– My excellent written and verbal communication skills.
– My experience planning and coordinating events.
– My strong organizational skills.
– My attention to detail.

I am confident that I can be an asset to your team, and I look forward to contributing to your organization’s success in the future. Please find attached a copy of my resume for your review; if you have any questions, please do not hesitate to contact me at [phone number] or [email address]. Thank you for your time and consideration; I look forward to hearing from you soon!

Sincerely,

Golda