Public Information Officer Resume Guide
Public Information Officers are responsible for managing the flow of information between an organization and its publics. They develop strategies to communicate with target audiences, create press releases, organize events, respond to inquiries from members of the media and public, maintain relationships with key stakeholders and monitor news coverage about their organization.
Your communication and media skills are unparalleled, so you’d make a great addition to any public relations team. But hiring managers aren’t aware of your qualifications yet; to inform them about why they should hire you, write an attention-grabbing resume that stands out from the crowd.
This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.
Table of Contents
The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.
Public Information Officer Resume Sample
Gudrun Emmerich
Public Information Officer
[email protected]
822-762-5482
linkedin.com/in/gudrun-emmerich
Summary
Passionate public information officer with 10+ years of experience in government relations and communications. Proven track record for developing effective outreach programs that have generated positive press coverage, increased public awareness, and improved community trust. Skilled at creating compelling messaging campaigns to support organizational goals while maintaining compliance with current regulations. Seeking to join ABC Company’s team as the next Public Information Officer.
Experience
Public Information Officer, Employer A
Eugene, Jan 2018 – Present
- Monitored the accuracy of press releases and media coverage, ensuring that all public information was up-to-date and in compliance with company policy; successfully increased the quality of content by 32%.
- Coordinated daily activities with internal/external stakeholders to develop effective communication strategies across various channels such as radio, TV, print media & online platforms.
- Independently created a comprehensive social media campaign which generated over 50 million impressions within three months; contributed significantly towards attaining an increase in brand visibility by 28%.
- Optimized existing methods for disseminating key messages to the public through multimedia campaigns and interactive events; raised overall engagement rate by 20% in two years’ time.
- Prepared monthly reports on PR performance metrics using data analysis tools like Google Analytics and Salesforce CRM; led initiatives that resulted in 9% cost reduction per quarter from 2016 onwards.
Public Information Officer, Employer B
Tulsa, Mar 2012 – Dec 2017
- Developed and implemented public information campaigns to educate the local community on various government initiatives, resulting in a 25% increase in voter engagement.
- Resourcefully generated press releases and other materials that were featured by over 15 media outlets across print, broadcast and digital channels; increased visibility of programs by 40%.
- Utilized social media platforms such as Twitter, Facebook & Instagram to spread awareness of upcoming events while maintaining an online presence for the organization; accumulated 10K+ followers within 6 months.
- Participated actively in public speaking engagements at schools, libraries and civic centers to promote governmental services among citizens; achieved 95% positive feedback from attendees on average per event.
- Published articles about current affairs topics both locally and nationally via web-based publications to broaden organizational outreach efforts; received 500+ shares post-publication within 24 hours each time.
Skills
- Editing
- Media Relations
- Press Releases
- Journalism
- Strategic Communications
- Newsletters
- News Writing
- Government
- Blogging
Education
Bachelor’s Degree in Public Relations
Educational Institution XYZ
Nov 2011
Certifications
Certified Public Information Officer (CPIO)
International Association of Public
May 2017
1. Summary / Objective
Your resume summary should be a concise, yet powerful introduction to your professional background and qualifications. As a public information officer, you should focus on the skills that make you an effective communicator such as writing press releases or managing media relations. You can also mention any awards or recognition received for your work in this field, such as being named Public Information Officer of the Year by an industry association. Additionally, highlight how many years of experience you have in this role and what makes you stand out from other candidates.
Below are some resume summary examples:
Well-rounded public information officer with 5+ years of experience in media relations, outreach, and public affairs. Proven track record of developing successful strategies to engage stakeholders across multiple platforms. Experienced in monitoring and responding to negative press while promoting positive messages about an organization’s mission or values. Skilled at managing crisis communication efforts and creating effective messaging campaigns for a variety of audiences.
Dependable public information officer with 5+ years of experience in developing and distributing news releases, press kits, and other media materials. At XYZ, developed award-winning campaigns that increased public awareness by 20%. Supervised 10 staff members to ensure timely completion of projects while maintaining quality standards. Received a promotion for increasing the visibility of the organization’s key messages through effective use of social media channels.
Amicable public information officer with 10+ years of experience in media relations, press releases, and event planning. Proven track record developing successful campaigns for public-facing initiatives at XYZ Corporation. At ABC Agency, managed communication efforts related to a major crisis that successfully quelled the negative publicity generated by the incident. Skilled at building relationships with diverse stakeholders across all levels of an organization.
Proficient public information officer with 8+ years of experience in government communications and public relations. Proven track record of developing strong relationships between organizations, elected officials, industry leaders and the media. Achieved a 34% increase in positive press coverage for XYZ Company through creative campaigns that reached key stakeholders. Seeking to bring this expertise to ABC Communications where I can extend my PR skillset further.
Committed public information officer with an extensive background in public relations, digital media, and journalism. Highly experienced in creating effective communication strategies that maximize audience reach for multiple organizations. Seeking to bring 8+ years of experience to ABC Communications as the next Public Information Officer and deliver top-notch customer service while maintaining brand messaging consistency across all channels.
Accomplished public information officer with 10+ years of experience in the field. Expertise in crafting and disseminating press releases, organizing media events, and managing social media accounts to promote public awareness campaigns. At XYZ Corporation developed a comprehensive PR strategy that resulted in an increase of brand recognition by 20%. Proven track record in handling crisis situations with diplomatic skill set.
Skilled public information officer with 7+ years of experience in developing and managing successful media campaigns. Adept at utilizing various communication channels to promote community engagement, build brand awareness, and maximize public relations efforts. Seeking to join ABC Company as the next PIO and leverage strong interpersonal skills to create positive relationships between stakeholders.
Seasoned public information officer with 8+ years of experience crafting and disseminating messages that accurately reflect organizational objectives. Experienced in directing a range of projects, including media relations campaigns, public outreach initiatives, and press conferences. Seeking to join ABC Team as the new PIO to help shape the narrative around its mission-critical goals.
2. Experience / Employment
The employment (or experience) section is where you list your work history. This should be written in reverse chronological order, meaning the most recent job is listed first.
Stick to bullet points for this section; doing so allows the reader to quickly take in what you have said and understand it more easily. When writing each point, provide detail about what you did and any results that were achieved as a result of your efforts.
For example, instead of saying “Provided information on public services,” you could say, “Developed an informational brochure outlining key aspects of local government services which was distributed at community events resulting in increased awareness among residents.”
To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:
- Communicated
- Drafted
- Disseminated
- Monitored
- Coordinated
- Developed
- Presented
- Managed
- Analyzed
- Researched
- Wrote
- Edited
- Published
- Promoted
- Facilitated
Other general verbs you can use are:
- Achieved
- Advised
- Assessed
- Compiled
- Demonstrated
- Expedited
- Formulated
- Improved
- Introduced
- Mentored
- Optimized
- Participated
- Prepared
- Reduced
- Reorganized
- Represented
- Revised
- Spearheaded
- Streamlined
- Structured
- Utilized
Below are some example bullet points:
- Mentored a team of 15 junior public information officers on the effective utilization of media and press releases, resulting in a 20% increase in brand awareness.
- Structured and implemented an integrated communications strategy for both internal stakeholders and external audiences to effectively disseminate key messages across all channels.
- Communicated newsworthy stories to local newspapers, radio shows & television programs; secured over 150 interviews with prominent industry figures within a 6-month period alone.
- Confidently represented the company at networking events, conferences & trade shows; generated new business leads that amounted to over $250K worth of revenue for the organization last quarter.
- Developed creative content such as infographics, videos, podcasts & blog posts that reached 200+ million people worldwide and resulted in an average engagement rate of 10%.
- Successfully developed and implemented public relations campaigns that increased the organization’s visibility by 30% over two years.
- Formulated press releases, fact sheets, presentations and other materials to inform the media of company initiatives and accomplishments.
- Introduced a new strategy for responding to inquiries from reporters which improved response times by 45%.
- Edited various publications such as brochures, newsletters, magazine articles and web content; streamlining processes resulted in an average time-savings of 10 hours per project.
- Drafted effective responses to customer complaints on social media outlets within 24 hours; successfully resolved 65% of issues without escalation or further involvement from management team members.
- Compiled, assessed and revised press releases, media advisories, speeches & public statements for accuracy and clarity; reduced errors in outgoing communication materials by 40%.
- Meticulously coordinated the logistics of over 30 press conferences and other events to ensure that all information was communicated effectively to targeted audiences.
- Developed effective strategies to disseminate timely updates on a variety of topics including government initiatives, awards ceremonies and crisis management activities via various channels such as newspapers, websites & social media platforms.
- Collaborated with team members from multiple departments across the organization to coordinate responses for inquiries received from local/national media outlets in an efficient manner; improved response time by 20%.
- Assessed marketing campaigns launched through print publications or digital networks against predetermined goals; achieved success rates up to 80% when promoting relevant projects & services within budget constraints.
- Advised the Mayor on public policy issues and media relations, helping to successfully implement 4 initiatives that increased civic engagement by 20%.
- Promoted the city’s services and activities through press releases, social media campaigns, television interviews and radio appearances; attracted 50+ new visitors from neighboring cities in the last quarter.
- Wrote weekly articles for local newspapers highlighting community events while collaborating with editors to secure front page placement 3 times a month over an 18-month period.
- Proficiently managed crisis communication situations involving highly sensitive topics such as budget cuts or controversial legislation decisions; averted potential negative publicity 95% of the time during tenure as Public Information Officer (PIO).
- Demonstrated strong organizational skills when preparing presentations for stakeholders outlining progress updates on various projects within set timelines and budgets constraints; completed 8 projects ahead of schedule in 2019 alone.
- Analyzed media exposure and public opinion trends to anticipate potential issues, resulting in a 20% reduction of negative press coverage.
- Achieved organizational objectives by strategically crafting communications plans that effectively conveyed messages to target audiences; increased positive sentiment towards the organization by 25%.
- Efficiently managed special projects related to media relations, including researching topics and creating press releases which generated over $20,000 worth of publicity for the organization.
- Improved reputation management through timely responses and proactive engagement with journalists on social media platforms; earned 500+ followers within 6 months period from launch date onwards.
- Spearheaded crisis communication initiatives during times of heightened scrutiny or controversy; successfully maintained brand image when faced with challenging circumstances without any long-term impact on overall performance metrics.
- Expedited the process of gathering, synthesizing and distributing public information for a wide range of topics; successfully managed the publication of over 50 press releases annually.
- Consistently ensured accurate representation of company policies through comprehensive research, writing and editing copy for various media outlets; raised online visibility by 30% in 3 months.
- Presented messages to both internal and external stakeholders in an articulate manner via face-to-face meetings, webinars, conference calls or other mediums as required; organized 10+ virtual town hall events every quarter with more than 200 participants each time.
- Streamlined administrative processes related to data maintenance & recordkeeping while maintaining confidentiality of sensitive materials at all times; decreased document organization time by 45%.
- Facilitated effective communication between Board members & executive staff during strategic planning sessions on a daily basis; improved team collaboration efforts across 5+ departments resulting in 25% faster project completion rates overall.
- Managed the office of public information, overseeing the content and accuracy of all communications materials distributed to media outlets; increased press coverage by 25% in a 3 month period.
- Researched current events and community issues, drafting policy statements for internal use as well as external documents such as press releases; attended town hall meetings to stay up-to-date on local legislation changes.
- Actively promoted key initiatives through various channels including radio appearances, speaking engagements and digital publications; generated over $300K worth of publicity within 2 months time frame.
- Reduced response times for customer service inquiries from 24 hours to 8 hours by introducing an optimized workflow system with automated reminders & notifications for staff members involved in the process.
- Reorganized existing databases & records management systems into an easy-to-use searchable format, allowing reporting teams quick access to relevant data points when needed.
3. Skills
Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may be looking for a public information officer with strong media relations skills, while Organization XYZ may require someone who is an expert in digital communications.
Therefore, you want to tailor the skills section of your resume to each job that you are applying for. This is especially important because many employers utilize applicant tracking systems these days which scan resumes and filter out those deemed not to match their criteria.
It’s also beneficial to elaborate on your key skill sets by discussing them more thoroughly in other sections such as the summary or experience section of your resume.
Below is a list of common skills & terms:
- AP Style
- Adobe Creative Suite
- Advertising
- Blogging
- Breaking News
- Broadcast
- Broadcast Journalism
- Communication
- Community Development
- Copy Editing
- Copywriting
- Corporate Communications
- Creative Writing
- Crisis Communications
- Crisis Management
- Digital Media
- Editing
- Editorial
- Emergency Management
- Event Management
- Feature Articles
- Final Cut Pro
- Fundraising
- Government
- Grant Writing
- Graphic Design
- Homeland Security
- InDesign
- Internal Communications
- Journalism
- Magazines
- Marketing Communications
- Media Relations
- Multimedia
- New Media
- News Writing
- Newsletters
- Newspapers
- Nonprofits
- Online Journalism
- Photography
- Police
- Policy
- Policy Analysis
- Politics
- Press Releases
- Program Development
- Program Management
- Proofreading
- Public Affairs
- Public Policy
- Public Safety
- Publications
- Publicity
- Radio
- Social Media Marketing
- Social Networking
- Speech Writing
- Spokesperson
- Storytelling
- Strategic Communications
- Television
- Video
- Video Editing
- Video Production
- Volunteer Management
- Web Content
- Writing
4. Education
Mentioning an education section on your resume will depend on how far along you are in your career. If you graduated recently and have no work experience, include an education section below the resume objective. However, if you have a lot of professional experience to showcase, it is perfectly acceptable to omit this part from your resume altogether.
If including an education section is necessary for the public information officer role you are applying for, list courses or subjects related to communication and media that could be beneficial for the position.
Bachelor’s Degree in Public Relations
Educational Institution XYZ
Nov 2011
5. Certifications
Certifications demonstrate to employers that you have the necessary knowledge and skills for a job. They are also an indication of your commitment to professional development, as they require dedication and hard work in order to obtain them.
If you hold any certifications related to the position you are applying for, make sure it is included on your resume so potential employers can see how qualified you are.
Certified Public Information Officer (CPIO)
International Association of Public
May 2017
6. Contact Info
Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.
You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.
Finally, name your resume file appropriately to help hiring managers; for Gudrun Emmerich, this would be Gudrun-Emmerich-resume.pdf or Gudrun-Emmerich-resume.docx.
7. Cover Letter
Attaching a cover letter to your job application is a great way to make yourself stand out from the competition. It gives you an opportunity to explain why you’re interested in the position and how your skills, experience and knowledge make you the ideal candidate for it.
Cover letters are usually made up of 2-4 paragraphs that provide more detail than what’s included on your resume. They should be written in such a way that they emphasize your strengths and demonstrate why hiring managers should consider interviewing you for their vacant role.
Below is an example cover letter:
Dear Felicity,
I am writing to apply for the position of Public Information Officer with the Department of Natural Resources. With more than 10 years of experience working in public relations and communications, I am confident I would make a valuable contribution to your team.
In my current role as Communications Manager for the City of Seattle, I oversee all media relations and develop strategic communications plans for a variety of city initiatives. I have successfully managed high-profile projects such as the launch of the city’s new recycling program and the opening of a new downtown park. My ability to build relationships with members of the media has resulted in positive coverage for these and other projects, which has helped increase public support for city initiatives.
I have also been successful in using social media to engage with the public and promote awareness of city programs and events. In my previous role as Communications Specialist for King County, I oversaw all social media accounts and increased followers by 20% within 6 months through targeted content strategies. I also developed and implemented a crisis communication plan that was used during several high-profile incidents, which helped reduce negative publicity surrounding these events.
I am confident that my experience in public relations and communications would be an asset to your organization. I look forward to speaking with you about this opportunity soon.
Sincerely,
Gudrun