Product Marketing Manager Resume Guide

Product marketing managers are responsible for overseeing the promotion of a product or service to potential customers. They develop strategies, create promotional materials and campaigns, analyze market trends, monitor competition and track customer feedback in order to maximize sales.

Your knowledge of the product marketing landscape is unparalleled, and you’d make a great asset to any company. But prospective employers don’t know who you are yet, so your resume must demonstrate that you have what it takes to be an excellent product marketing manager.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Product Marketing Manager Resume Sample

Alejandra Lindgren
Product Marketing Manager

[email protected]
144-958-2705
linkedin.com/in/alejandra-lindgren

Summary

Energetic product marketing manager with 8+ years of experience in developing and executing innovative strategies to drive product sales. Proven track record of increasing revenue by up to 25% for ABC products, launching new initiatives that increased market share, and driving customer engagement through creative campaigns. Looking forward to bringing my expertise in product positioning, messaging development, and go-to-market strategy execution to XYZ Corp.

Experience

Product Marketing Manager, Employer A
Fayetteville, Jan 2018 – Present

Prepared and executed successful marketing campaigns for over 20 products, increasing product visibility by 45% and sales revenue by $8 million in the last year.
Improved customer engagement with promotional materials such as flyers, email newsletters, website content and social media posts; saw a 33% increase in web traffic within three months of campaign launch.
Utilized data-driven strategies to assess target audiences for each individual product; developed new strategies to optimize reach with segmented campaigns across multiple platforms resulting in an 18% increase in conversion rates from click-to-buy visitors on average.
Spearheaded market research efforts which identified potential opportunities for expansion into international markets; successfully launched 5 new overseas locations within 6 months of project completion.
Substantially reduced overall marketing costs through strategic partnerships that provided free ad placements on popular websites; saved the company an estimated $20,000+ annually.

Product Marketing Manager, Employer B
Corona, Mar 2012 – Dec 2017

Consistently achieved a 25% increase in product sales by leveraging effective marketing strategies, leading to an overall revenue growth of $50K.
Streamlined the launch process for new products and services, reducing time-to-market by 50%.
Assessed customer needs and preferences through market research surveys, focus groups and interviews; identified gaps in current offerings that could be addressed with innovative solutions.
Presented key findings from market studies to executive team members on a monthly basis; recommended strategic changes accordingly based on data-driven insights.
Developed comprehensive marketing plans that included upselling techniques, automation tools and promotional campaigns; increased online conversions rates by 15%.

Skills

Product Marketing
Social Media Marketing
Product Management
Strategy
Digital Marketing
Marketing Communications
Market Research
Business Development
Advertising

Education

Bachelor of Science in Marketing
Educational Institution XYZ
Nov 2011

Certifications

Certified Product Marketing Manager
Product Marketing Alliance
May 2017

1. Summary / Objective

The summary/objective at the beginning of your product marketing manager resume should be a snapshot of who you are and what makes you an ideal candidate for the job. This is where you can highlight your most impressive accomplishments, such as launching successful campaigns that increased sales by 20%, developing innovative strategies to increase brand awareness, or managing multi-million dollar budgets. Additionally, it’s also a good idea to mention any relevant certifications or degrees here.

Below are some resume summary examples:

Reliable product marketing manager with 5+ years of experience in product launch and growth strategy. Proven success in developing go-to-market plans that drive customer acquisition, engagement, and retention for multi-million dollar products. At XYZ Company increased revenues by 30% through successful campaigns targeting online users across the United States. Skilled at analyzing market trends to develop effective strategies that maximize ROI.

Detail-oriented product marketing manager with 7+ years of experience developing and executing successful go-to-market strategies. Proven record of driving increased sales by leveraging in-depth customer knowledge, market research insights, and analytical skills. Seeking to join ABC Company as a product marketing manager to help grow the business through creative solutions for reaching new markets and growing existing ones.

Well-rounded product marketing manager with 5+ years of experience driving success for consumer and B2B products. Strategic, results-oriented leader who can develop innovative strategies to create customer demand, drive awareness and increase adoption rates. Highly experienced in all stages of the product life cycle from concept to launch and post-launch support. Successfully managed campaigns that increased revenue by 15%.

Driven marketing professional with 5+ years of product marketing experience in the technology industry. Proven track record of driving successful launches, creating effective campaigns and executing targeted strategies to increase brand awareness, market share and customer loyalty. Skilled at developing creative solutions for complex product challenges resulting in increased sales performance.

Dependable and detail-oriented product marketing manager with 5+ years of experience driving growth for multiple global brands. Proven track record in creating and executing integrated campaigns, increasing revenue by 38%. Seeking to join ABC Company as a product marketing manager to leverage extensive knowledge of the industry and utilize innovative strategies to further drive success.

Seasoned product marketing manager with 8+ years of experience driving market growth and brand awareness for both B2B and B2C products. Accomplished in developing product positioning, value propositions, pricing strategies, go-to-market plans, competitive analysis and more. Seeking to join ABC Tech to leverage my skills in launching innovative new products that drive revenue growth.

Professional product marketer with 5+ years of experience driving product awareness and sales across multiple channels. Looking to leverage expertise in digital marketing, SEO/SEM, and analytics to become the next Product Marketing Manager at ABC Company. At XYZ Corporation, developed a successful multi-channel campaign that achieved 35% increase in web traffic within two months.

Skilled product marketing manager with 6+ years of experience launching and growing products in the tech industry. Proven track record of increasing customer engagement, driving sales conversions, and creating successful campaigns that increased brand visibility by 30%. Seeking to join ABC Tech as a Product Marketing Manager to develop strategic plans for new offerings.

2. Experience / Employment

Next comes the work history section, which should be written in reverse chronological order. This means that your most recent job is listed first.

When writing the bullet points for this section, it’s important to provide detail on what you did and any quantifiable results obtained. For example, instead of saying “Developed marketing strategies,” you could say, “Created a comprehensive digital marketing strategy targeting millennials that resulted in a 20% increase in website traffic.”.

This will help demonstrate your skillset and show the reader how successful you have been at previous roles.

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Participated in the launch of 10+ products, executing strategic marketing plans to increase brand visibility and maximize market penetration.
Coordinated with cross-functional teams to develop promotional campaigns that successfully drove $500K in revenue within 3 months of product launch.
Structured pricing strategies for multiple new products; increased gross margin by 15% compared to previous year’s sales figures.
Revised collateral material such as brochures & web pages on a regular basis, ensuring all content was up-to-date and aligned with company standards and branding guidelines.
Accurately tracked customer feedback surveys regarding product usage, pinpointing areas where improvement was needed and helping drive 40% increase in customer satisfaction ratings over 6 months period.

Advised senior management on marketing strategies, successfully decreasing customer acquisition costs by 30%.
Reduced product launch times from 12 weeks to 8, resulting in $1 million in additional sales during the quarter.
Represented company at trade shows and conferences, generating awareness of products and services among more than 5,000 potential customers each month.
Effectively managed a team of 10 marketers to ensure campaigns were delivered on time and within budget; increased overall performance ratings by 17% year-over-year for 3 consecutive years.
Introduced new email automation techniques that improved lead generation by 40%, increasing conversions across multiple channels over a 6-month period.

Developed and executed comprehensive marketing plans to launch 8 new products, resulting in an increase of $2M in revenue over 6 months.
Reliably managed the budget and timelines for all product campaigns to ensure that deadlines were met without exceeding allocated funds.
Facilitated collaborative efforts between sales team and creative departments to create high-impact promotional materials; increased customer engagement by 24%.
Optimized digital ad spend across different channels, leading to a 15% reduction in CPA while increasing website traffic by 10%.
Expedited monthly reports on campaign performance metrics & ROI analysis; adjusted strategies accordingly based on results achieved from tests conducted with target audiences.

Thoroughly researched market trends and competitor activities to identify new opportunities for product growth, resulting in a 10% increase in sales within the first year.
Demonstrated success creating marketing strategies and campaigns that generated leads from digital channels by an average of 15%.
Compiled data from customer surveys, user feedback forms and A/B testing experiments to inform decisions about future product releases; improved customer satisfaction ratings by 8%.
Reorganized existing pricing structures for products across multiple departments, leading to more competitive prices and increased revenue of $20K per month on average over 6 months.
Formulated creative ideas for content marketing initiatives using email newsletters, website landing pages & social media platforms; achieved 5x ROI after launching promotional campaigns targeting key demographics with high purchase intent rates.

3. Skills

Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may be looking for someone with experience in developing product launch plans, while Organization XYZ may need somebody who is adept at creating go-to-market strategies.

Given this diversity of requirements, you want to tailor the skills section of your resume to each job that you are applying for. This is important because many employers use applicant tracking systems these days; they scan resumes for certain keywords before passing them on to a human recruiter or hiring manager.

You should also discuss some of your more relevant and impressive skills in other areas such as the summary or work history sections – this will help demonstrate why you are a good fit for that particular role.

Below is a list of common skills & terms:

Account Management
Adobe Creative Suite
Advertising
Analysis
Analytics
B2B
B2B Marketing
Blogging
Brand Development
Brand Management
Business Analysis
Business Development
Business Strategy
CRM
Communication
Competitive Analysis
Content Marketing
Copywriting
Cross Functional Team Leadership
Customer Relationship Management
Data Analysis
Digital Marketing
Digital Media
Digital Strategy
Direct Marketing
Editing
Email Marketing
Enterprise Software
Event Management
Facebook
Forecasting
Go To Market Strategy
Google Analytics
Integrated Marketing
Lead Generation
Manufacturing
Market Analysis
Market Research
Marketing Communications
Marketing Management
Online Advertising
Online Marketing
Press Releases
Process Improvement
Product Development
Product Launch
Product Management
Product Marketing
Program Management
SEO
Sales Operations
Salesforce.com
Social Media Marketing
Social Networking
Strategic Partnerships
Strategy
Team Leadership
Teamwork
Time Management
Writing

4. Education

Mentioning your education on your resume will depend on the amount of experience you have in product marketing. If you are just starting out, or recently graduated from college, include an education section below your resume objective. However, if you have extensive work experience and want to showcase that more than anything else, omitting the education section is perfectly fine.

If including an education section, try to mention courses and subjects related to product marketing that may be relevant for this job position.

Bachelor of Science in Marketing
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your knowledge and proficiency in a particular field. They show potential employers that you have taken the time to develop yourself professionally, and can be seen as an indicator of commitment.

If you possess certifications related to the job for which you are applying, make sure they are included on your resume so that hiring managers can see them right away. This will give them confidence in knowing that you have what it takes to do the job well.

Certified Product Marketing Manager
Product Marketing Alliance
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Alejandra Lindgren, this would be Alejandra-Lindgren-resume.pdf or Alejandra-Lindgren-resume.docx.

7. Cover Letter

A cover letter is an important part of the job application process. It’s usually a short document that highlights your skills, experience and qualifications for a particular role. This allows you to explain why you’re the ideal candidate in more detail than what is possible with just your resume alone.

Cover letters can be highly beneficial when applying for jobs; they provide recruiters with further insight into who you are as a professional and let them know why they should consider hiring you over other applicants. Even if it isn’t required, writing one will give you an edge over those who don’t bother submitting one at all!

Below is an example cover letter:

Dear Alexie,

As a highly skilled and accomplished product marketing manager with over 10 years of experience driving growth for tech companies, I am confident I will be an asset to your organization. At my current company, [company name], I have increased sales by 20% YoY through innovative marketing campaigns and go-to-market strategies. My ability to develop strong relationships with key stakeholders, drive cross-functional collaboration, and create cohesive plans has resulted in successful product launches and market expansion.

I am excited about the possibility of bringing my skills and experience to bear as the Product Marketing Manager at [company name]. In this role, I would be responsible for developing the strategy and execution plan for taking our products to market. This would include working closely with R&D on new product development, managing the product launch process, developing messaging and positioning strategy, conducting market research, creating promotional materials (e.g., website content, videos), and overseeing pricing strategy.

With my proven track record of success in product marketing management roles, I am confident that I can make a positive impact on your organization. I look forward to speaking with you soon about this opportunity.

Sincerely,

Alejandra