Dental Sales Representative Resume Guide
Dental sales representatives are responsible for selling dental products to dentists, orthodontists, and other healthcare professionals. They must have a thorough knowledge of the products they are selling in order to explain their features and benefits effectively. Dental sales representatives also need strong interpersonal skills so that they can build relationships with potential customers, as well as problem-solving abilities to address customer inquiries or complaints.
You have a gift for selling dental products, but potential employers don’t know it yet. To make them aware of your capabilities, you must write a resume that grabs their attention and explains why you’d be the perfect fit for the position.
This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.
Table of Contents
The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.
Dental Sales Representative Resume Sample
Gardner Mertz
Dental Sales Representative
[email protected]
643-687-8816
linkedin.com/in/gardner-mertz
Summary
Hard-working dental sales representative with 5+ years of experience in the dental industry. Proven track record of success in building relationships and generating new business opportunities, resulting in a 20% increase in product sales at XYZ. Skilled at presenting products to dentists, hygienists, office managers and other stakeholders; experienced working with multiple computer applications for order entry and account management.
Experience
Dental Sales Representative, Employer A
Tampa, Jan 2018 – Present
- Introduced new dental products to over 500 potential customers, leading to an increase in sales revenue by 25%.
- Utilized effective communication strategies and persuasive market tactics, resulting in a 20% jump in customer satisfaction ratings.
- Streamlined the inventory management process for dental supplies and equipment; reduced time spent on ordering new items by 35 hours each month.
- Accurately maintained records of all stock updates and customer interactions using Salesforce CRM software; helped reduce paperwork errors significantly with improved data accuracy rates of 95%.
- Spearheaded workshops and seminars that educated dentists about emerging technology trends within the industry, helping build brand awareness among local professionals with increased leads conversion rate by 30%.
Dental Sales Representative, Employer B
Detroit, Mar 2012 – Dec 2017
- Generated $400,000 in annual revenue from dental products sales by developing and executing successful marketing strategies.
- Developed strong relationships with over 200 dentists and orthodontists through regular visits to promote the company’s product line; increased market share within existing customer base by 12%.
- Mentored a team of three junior sales representatives on best practices for selling dental supplies and providing excellent customer service; successfully trained staff to exceed quarterly targets by 20%.
- Competently demonstrated advanced knowledge of medical terminology when presenting detailed information about various dental equipment, accessories, tools and materials during client meetings and conventions.
- Demonstrated exceptional product presentation skills while introducing new items at trade shows throughout the country; secured 50+ orders worth $250K in total value per event on average.
Skills
- Product Knowledge
- Sales Strategies
- Oral Health Education
- Networking
- Time Management
- Communication
- Problem Solving
- Computer Literacy
Education
Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011
Certifications
Certified Dental Sales Professional
American Dental Sales Association
May 2017
1. Summary / Objective
The summary/objective at the beginning of your dental sales representative resume should be like a movie trailer – it provides the hiring manager with essential bits of information and, if written correctly, should compel them to read on. This is where you can sell yourself; for example, you could mention how many years’ experience in medical/dental sales you have, any awards or recognition received from past employers, and what makes you stand out as an exceptional candidate.
Below are some resume summary examples:
Enthusiastic dental sales representative with 5+ years of experience in the dental industry. Proven track record of exceeding individual and team targets while maintaining a high level of customer satisfaction. Adept at promoting products, building relationships, and delivering presentations to various stakeholders. Seeking to join ABC Dental as their new sales rep where I can use my skillset to drive revenue growth for the company.
Diligent dental sales representative with 8+ years of experience in medical device and equipment distribution. Proven ability to grow customer base, close deals, and build strong relationships within the dental industry. At ABC Health Care Solutions, exceeded annual sales quota by 20%. Seeking to join XYZ Corporation as a Senior Sales Representative to apply my skillset and exceed targets while fostering client retention.
Determined and motivated dental sales representative with 5 years of experience in the field. At XYZ, increased revenue by 20% through expanding customer base and introducing new products to existing clients. Successfully closed deals for high-end dental equipment worth $100,000 or more within a month’s time frame. Received multiple awards from ABC company for outstanding performance as top seller each quarter.
Seasoned dental sales representative with 10+ years of experience in the dental industry. At XYZ, consistently exceeded monthly quotas by an average of 20%. Implemented innovative methods to increase market penetration and customer loyalty that led to a 30% rise in revenue. Proven track record for introducing new products into the market while maintaining strong relationships with clients and suppliers alike.
Professional and outgoing dental sales representative with 5+ years of experience working in the industry. Exceptional relationship-building and persuasive abilities, as well as a deep understanding of dentistry products and services. Seeking to join ABC Company’s team to increase market share by leveraging my knowledge and skillset. Successfully increased customer base for XYZ Corporation by 33%.
Reliable dental sales representative with 5+ years of experience in the dental industry. Proven track record of consistently meeting and exceeding quarterly revenue goals while delivering exceptional customer service to clients. Seeking to join ABC company as a dental sales representative where I can leverage my knowledge and expertise to help increase market share and expand product lines.
Accomplished dental sales representative with five years of experience providing dental products and services to dentists across the tri-state area. Proven record of achieving 120% of annual targets for three consecutive years. Seeking to leverage expertise in oral hygiene product knowledge, customer service, and relationship building at ABC Dental Supply Company as a territory manager.
Talented dental sales representative with 5+ years of experience in the dental industry. Seeking to leverage my expertise in brand promotion and product marketing at XYZ Corporation. At ABC Company, increased market share by 20% through successful implementation of a customized promotional campaign. Recognized for superior customer service and excellent problem-solving skills.
2. Experience / Employment
The employment (or experience) section is where you list your work history. It should be written in reverse chronological order, meaning your most recent job is listed first.
When writing this section, it’s best to stick to bullet points; doing so allows the reader to quickly digest what you have said. You want each point to provide detail and explain what you did as well as the results that were achieved.
For example, instead of saying “Sold dental products,” try something like: “Increased sales volume by 25% through effective cold calling and relationship building with key clients.”
To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:
- Promoted
- Marketed
- Negotiated
- Generated
- Presented
- Demonstrated
- Educated
- Analyzed
- Developed
- Collaborated
- Monitored
- Forecasted
- Managed
- Researched
- Sold
Other general verbs you can use are:
- Achieved
- Advised
- Assessed
- Compiled
- Coordinated
- Expedited
- Facilitated
- Formulated
- Improved
- Introduced
- Mentored
- Optimized
- Participated
- Prepared
- Reduced
- Reorganized
- Represented
- Revised
- Spearheaded
- Streamlined
- Structured
- Utilized
Below are some example bullet points:
- Structured effective sales strategies that generated over $4.2M in dental product revenue within the first year of employment.
- Advised dentists on products and services, resulting in an 11% increase in repeat customers from previous quarters.
- Assessed customer requirements to recommend suitable solutions for their particular needs; increased average sale value by 25%.
- Thoroughly analyzed competitors’ pricing models and formulated new pricing structures for a range of dental equipment & supplies, significantly increasing profit margins by 18%.
- Revised existing inventory management system to track sales trends more accurately; reduced stock discrepancies by 22% during 3-month trial period before being implemented across all stores nationwide.
- Successfully sold a variety of dental products to over 500 clients, increasing revenue by 20% and surpassing quarterly sales targets.
- Represented the company at national trade shows; resulted in 250+ new leads & increased brand recognition within the industry.
- Improved customer relationships by providing expert advice on product features & technical specifications; reduced client complaints by 30%.
- Analyzed market trends and research data to create effective marketing strategies for targeting potential customers in both local and international markets.
- Developed an extensive network of contacts among dentists, orthodontists, hygienists & other professionals across multiple states; generated $30K worth of referrals from existing clients within one year alone.
- Achieved a 10% increase in sales revenue by successfully introducing new dental products to over 50 clinics across 5 states.
- Reorganized the company’s distribution system, resulting in a 25% reduction of delivery times and improved customer satisfaction ratings by 15%.
- Prepared promotional materials such as flyers, brochures and giveaways for customers while developing relationships with key influencers throughout the industry.
- Reliably met or exceeded quarterly sales targets despite challenging market conditions; increased total orders from existing clients by 32%.
- Educated dentists on best practices for using new equipment & techniques through interactive webinars, seminars and one-on-one consultations; achieved an average attendance rate of 75%.
- Compiled and maintained records of over 200 customer accounts, including detailed information on dental product orders and sales performance metrics; achieved a 60% increase in monthly revenue within 18 months.
- Managed daily operations of the sales department by preparing weekly/monthly forecasts, designing strategies to improve market penetration and developing key relationships with clients.
- Optimized digital marketing campaigns using SEO techniques to generate an additional 35 leads per month for new customers; resulted in $10,000+ in incremental sales for the quarter.
- Substantially increased brand awareness among target demographic through extensive promotion at trade shows & conferences attended throughout the year, resulting in 30+ new partnerships established with dentists nationwide.
- Researched competitive pricing structures from rival companies; implemented cost-saving measures that lowered overhead expenses by 15%.
- Formulated innovative strategies for promoting dental products to dentists and other healthcare practitioners, resulting in a 30% increase in sales revenue within the first 3 months.
- Negotiated favorable terms with suppliers to reduce costs of materials by 10%, while maintaining high standards of quality.
- Coordinated distribution activities between factories, warehouses and customers; successfully delivered orders on time 99% of the time without any discrepancies or damages reported by clients.
- Marketed new product lines through direct mail campaigns and trade shows; achieved an average 50% conversion rate over 6 consecutive quarters from target leads generated at these events.
- Consistently met all quarterly targets set by management team as well as individual goals related to customer satisfaction rates (98%) and repeat purchase ratio (85%).
- Forecasted and managed a sales territory of over 200 dental offices, exceeding annual targets by 18% and generating $450K in revenue.
- Participated in trade shows, product demonstrations and webinars to promote company’s products; interacted with 250+ customers per month, leading to successful closure of 20+ new accounts.
- Promoted various product offerings via direct mail campaigns that generated an additional 5 inquiries per week from potential clients on average.
- Actively coordinated between customer service teams, manufacturers and suppliers to ensure timely delivery of orders; expedited delivery process for key clients by 70%.
- Expedited implementation processes across 10 regional locations through close collaboration with local distributors & end-users; improved overall efficiency while reducing operational costs by 15%.
- Collaborated with dental care providers and customers to develop comprehensive sales strategies that generated over $20,000 in additional revenue within 6 months.
- Presented product demonstrations at local events and expositions, creating awareness of new products while upselling existing ones; saw a 25% increase in customer purchases as a result.
- Confidently handled objections from potential clients by providing detailed information about product features, benefits & warranties during negotiations; closed 80+ deals with high-value accounts each month on average.
- Reduced operational expenses through efficient management of inventory levels and distribution channels; saved the company an estimated $8,000 annually on supply costs alone.
- Monitored industry trends closely for developing marketing campaigns that targeted key demographics resulting in increased brand recognition among dentists throughout the region.
3. Skills
The skillset employers require in an employee will likely vary, either slightly or significantly; skimming through their job adverts is the best way to determine what each is looking for. One organization may be looking for someone with knowledge of dental products, whereas another may require a candidate to have experience in sales.
It is important to tailor the skills section of your resume accordingly because many employers use applicant tracking systems that scan resumes for certain keywords before passing them on to human recruiters.
In addition, you should also discuss some of these key abilities in more detail throughout other sections such as the summary or work history, so that it becomes clear why you are an ideal fit for this role.
Below is a list of common skills & terms:
- Communication
- Computer Literacy
- Networking
- Oral Health Education
- Problem Solving
- Product Knowledge
- Sales Strategies
- Time Management
4. Education
Mentioning an education section on your resume will depend on how far along you are in your career. If you just graduated and have no prior experience, include an education section below your objective statement. However, if you have been working as a dental sales representative for some time with plenty of responsibilities to showcase, omitting the education section is perfectly acceptable.
If including an education section, try to mention courses related to the dental sales representative job that demonstrate knowledge relevant to the position.
Bachelor of Science in Business Administration
Educational Institution XYZ
Nov 2011
5. Certifications
Certifications are a great way to demonstrate your expertise in a certain field or skill. They are also an excellent way of showing potential employers that you have taken the initiative to stay up-to-date with industry trends and knowledge.
If you possess any certifications related to the job position, make sure they are included on your resume as it can give you an edge over other applicants who lack such credentials.
Certified Dental Sales Professional
American Dental Sales Association
May 2017
6. Contact Info
Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.
You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.
Finally, name your resume file appropriately to help hiring managers; for Gardner Mertz, this would be Gardner-Mertz-resume.pdf or Gardner-Mertz-resume.docx.
7. Cover Letter
Cover letters are an important part of the job application process, even if they are not required. They provide a great opportunity to express your personality and show recruiters why you would be the perfect fit for their role.
Cover letters should generally consist of 2 to 4 paragraphs that expand on what is already mentioned in your resume. It’s also a good idea to include information about specific skills or experience that makes you particularly well-suited for the position and company culture.
Below is an example cover letter:
Dear Bridie,
I am writing in response to your opening for a Dental Sales Representative. As a highly experienced and successful sales professional with more than 10 years of experience in the dental industry, I am confident that I can be an asset to your team.
In my current role as a Dental Sales Representative for [company name], I have consistently exceeded sales goals by utilizing my strong relationship-building skills to develop trusting relationships with customers. My ability to listen to customer needs and recommend products that meet their specific requirements has resulted in high levels of customer satisfaction and repeat business. In addition, I have successfully trained and mentored new sales representatives, helping them to become top performers within the company.
I am knowledgeable about all aspects of the dental industry and keep up-to-date on new products and developments through regular attendance at trade shows and conferences. My understanding of the latest technology trends has helped me close numerous deals with clients who are looking for cutting-edge solutions.
I believe that my skills and experience make me an ideal candidate for this position, and I look forward to discussing how I can contribute to your team’s success. Thank you for your time, and please do not hesitate to contact me if you have any questions or would like additional information about my qualifications.
Sincerely,
Gardner