Brand Strategist Resume Guide

Brand strategists develop plans to build and strengthen a brand’s identity. They focus on understanding the target audience and creating campaigns that will resonate with them, while also considering how their work impacts other areas of the business such as pricing, product development, customer service, etc. They analyze data from various sources to identify trends and opportunities for growth. Ultimately they are responsible for ensuring that all aspects of a brand’s marketing efforts come together in order to create an effective overall strategy.

Your creative ideas and strategies have the potential to revolutionize any brand. But employers don’t know who you are yet, so it’s important that your resume stands out from the rest and effectively communicates your skillset.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Brand Strategist Resume Sample

Cheyanne Volkman
Brand Strategist

[email protected]
191-482-8477
linkedin.com/in/cheyanne-volkman

Summary

Proficient brand strategist with 10+ years of experience in developing and executing marketing strategies for Fortune 500 companies. Highly adept at identifying customer needs, creating targeted campaigns, monitoring brand performance, and optimizing ROI. At XYZ Corporation oversaw the successful launch of a new product line resulting in 30% YOY growth. Possesses strong analytical skills that enable efficient data-driven approach to problem solving and decision making.

Experience

Brand Strategist, Employer A
Akron, Jan 2018 – Present

Reorganized and revolutionized the corporate brand strategy of 4 national companies, resulting in a 20% increase in consumer engagement and $3 million+ growth in annual revenue.
Streamlined product advertising campaigns by assessing customer needs and developing targeted messaging strategies; successfully achieved over 30% return on investment within 6 months.
Reliably delivered effective marketing solutions to clients while staying within budget constraints; saved an average of 15 hours per week on project development tasks through process optimization initiatives.
Analyzed competitors’ branding activities and identified potential opportunities for market expansion, increasing client base by 10%.
Assessed existing promotional materials for accuracy and relevance to current trends, ensuring that all communication was up-to-date with industry standards at all times.

Brand Strategist, Employer B
Eugene, Mar 2012 – Dec 2017

Collaborated with clients and design team to generate innovative branding strategies that achieved a 15% increase in customer engagement within the first two months of implementation.
Facilitated meetings with senior management members to ensure successful execution of brand campaigns; successfully launched 10+ new products across various digital platforms, achieving an average ROI of $75,000 per month.
Improved overall brand awareness by creating content-rich website designs and deploying targeted marketing initiatives utilizing social media channels such as Twitter, Facebook & Instagram; increased site traffic by 30%.
Efficiently managed multiple projects simultaneously while meeting tight deadlines consistently, leading to timely completion of all assigned tasks ahead of schedule on numerous occasions.
Spearheaded the development and launch of several viral video campaigns for high-profile retail brands resulting in over 1 million views collectively within weeks from release date.

Skills

Social Media Marketing
Advertising
Digital Marketing
Marketing Communications
Brand Development
Social Networking
Strategy
Integrated Marketing
Facebook

Education

Bachelor of Arts in Marketing
Educational Institution XYZ
Nov 2011

Certifications

Certified Brand Strategist
Brand Strategists Association
May 2017

1. Summary / Objective

Your resume summary or objective should be a concise overview of your qualifications as a brand strategist. Include the most relevant skills, such as experience in developing and executing marketing campaigns, creating compelling content for social media platforms, and building relationships with key stakeholders. You can also mention any awards or recognition you have received for your work in this field.

Below are some resume summary examples:

Professional brand strategist with 5+ years of experience in developing effective campaigns and brand strategies for global companies. Skilled in analyzing customer trends, understanding consumer behavior, and crafting stories to create unique experiences. Achieved a 20% increase in sales growth at XYZ Corporation by leveraging data-driven insights to craft an innovative marketing campaign. Seeking to join ABC Agency as the next Brand Strategist on their team.

Well-rounded brand strategist with 8+ years of experience in developing and executing effective strategies for businesses. Proven track record of increasing ROI by 30% through the implementation of creative campaigns. Skilled at building relationships between clients, agencies and stakeholders to ensure successful project execution. Committed to creating innovative solutions that drive sales growth while connecting brands with their desired audience.

Dependable and creative brand strategist with 5+ years of experience driving successful marketing and branding campaigns for a variety of clients. Looking to join ABC’s team in order to develop innovative strategies that will help increase customer engagement and build strong relationships between the company, its partners, and customers. Most recently achieved a 10% increase in sales by creating an effective multi-channel campaign strategy.

Skilled brand strategist with 8+ years of experience developing and executing comprehensive marketing campaigns for multiple large-scale companies. Expertise in leveraging market research, analytics, trends, and insights to drive meaningful business outcomes. Recognized by ABC Corp as the most successful campaign manager across all departments – resulting in a 20% increase in sales revenue year over year.

Diligent and creative brand strategist with 5+ years of experience in developing and executing successful marketing campaigns. Skilled at creating effective brands, from concept to launch. Built a strong online presence for XYZ Corporation that resulted in an increase of 30% revenue year over year. Passionate about helping companies reach their full potential through innovative solutions.

Driven brand strategist with 5+ years of experience driving successful initiatives for Fortune 500 companies. Proven track record in creating and executing comprehensive brand strategies, leading to an impressive 30% growth rate in sales at XYZ Corporation. Skilled at developing campaigns that drive engagement, loyalty, and customer satisfaction while increasing market share.

Talented brand strategist with 10+ years of experience in brand management, marketing and communications. Proven track record of success in leading global brands to reach new heights by creating innovative campaigns and strategies. Experience developing comprehensive plans for driving customer engagement, increasing market share, and optimizing ROI across multiple platforms.

Energetic and creative brand strategist with 5+ years of experience crafting and executing campaigns to increase brand visibility, recognition, and loyalty. Achieved 25% growth in online followers for XYZ Company via a successful social media strategy. Looking to join ABC as the next Brand Strategist to help promote their services through effective marketing initiatives.

2. Experience / Employment

The work history/experience section is where you provide details on your past employment. It should be written in reverse chronological order, meaning the most recent job is listed first.

When writing this section, use bullet points primarily; doing so allows for easier digestion of what you have to say. You want to take some time to think about the specifics and quantifiable results achieved from each role.

For example, instead of saying “Developed brand strategies,” you could say, “Created a comprehensive branding strategy that resulted in an 18% increase in website traffic within six months.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Analyzed
Strategized
Conceptualized
Researched
Developed
Executed
Monitored
Coordinated
Presented
Facilitated
Implemented
Optimized
Managed
Collaborated
Advocated

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Demonstrated
Expedited
Formulated
Improved
Introduced
Mentored
Participated
Prepared
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Strategized and executed marketing campaigns for 10+ clients, resulting in a 15% increase in sales and brand awareness over a 6-month period.
Optimized content production strategies to create more engaging customer experiences; grew social media following by 30%.
Substantially improved the client’s web presence through SEO optimization, leading to an additional 5 million website visits per month within 4 months of implementation.
Represented the company at various industry events and conventions, successfully networking with potential partners and increasing customer leads by 40%.
Executed special projects such as rebranding initiatives or product launches on schedule while staying within budget constraints; saved up to $25K annually on branding costs alone.

Reduced costs by 15% for developing new branding initiatives through extensive market research and stakeholder engagement.
Advised clients on best practices in brand management, identity design and campaign development to maximize ROI across all media outlets.
Presented creative strategies at board meetings that generated a 10x increase in online sales over the course of 6 months.
Monitored industry trends closely to recommend innovative approaches for enhancing customer engagement with digital campaigns; increased website traffic by 40%.
Actively participated in brainstorming sessions with cross-functional teams to develop fresh ideas for upcoming marketing projects within budget constraints; saved $10K+ annually on ad spendings.

Implemented comprehensive brand strategies to increase customer engagement by 27%, resulting in a 10% growth of overall sales revenue.
Conceptualized innovative marketing campaigns and digital media plans, boosting brand presence across multiple platforms; drove website traffic up by 33%.
Diligently monitored competitor activities for market trends and opportunities, enabling the organization to stay ahead of industry developments with creative solutions.
Revised numerous company websites according to best practices for SEO optimization, ultimately increasing organic search rankings by an average of 22%.
Mentored team members on developing effective presentations that successfully showcased product offerings and generated new client interest; secured 3 major contracts within 6 months as a result.

Expedited the completion of multiple brand strategy projects, completing up to 8 complex initiatives within tight deadlines and under budget by an average of 15%.
Demonstrated strong knowledge in developing comprehensive branding strategies for clients across a variety of industries; created solutions that enabled a 5% increase in visibility among target customers over 6 months.
Compiled reports utilizing data from surveys, interviews with stakeholders, market analysis and competitor research to gain insights into customer requirements for brands at both local and international levels.
Introduced innovative tactics such as influencer marketing campaigns & hold engaging promotional events which increased overall sales revenue by $25K+ in the last quarter alone.
Successfully rebranded two major companies through strategic implementation of effective messaging strategies on various digital platforms resulting in 20% growth rate year-over-year since launch date.

Coordinated with cross-functional teams to develop and execute effective branding strategies for 5+ clients, boosting the reach of their products/services in local markets by 45%.
Formulated comprehensive marketing plans tailored to each client’s objectives and budgets; generated over $1M worth of additional revenue through innovative campaigns.
Utilized data analysis techniques such as market segmentation, customer surveys and focus groups to identify target audiences and create customized messaging that resonated with them effectively.
Confidently presented new brand identities at executive meetings for approval; successfully executed rebranding initiatives within a budget 10% lower than industry standards on average.
Prepared detailed reports outlining the progress of various projects from initiation till completion, helping senior management assess results accurately and implement necessary changes quickly when required.

Competently developed and implemented brand strategies for 5+ companies, resulting in an average increase of 15% in annual revenue.
Researched consumer trends, competitive markets and customer preferences to create targeted campaigns that generated over $10 million in sales within 6 months.
Achieved successful market penetration by designing visually appealing logos & promotional materials that increased product awareness by 45%.
Developed a comprehensive digital marketing plan focused on increasing website traffic & improving SEO rankings which resulted in a 20% lift across key performance indicators (KPIs).
Managed a team of 10+ content creators and copywriters to develop engaging stories across various social media platforms; achieved 2x faster response time to online queries compared with the industry standard.

Independently developed a new brand strategy for 10+ international clients, resulting in an increase of $2M in revenue.
Structured and implemented strategic plans to boost customer engagement through social media campaigns; increased followers by 30% within 6 months.
Advocated for innovation and collaboration among teams, successfully launching 5 major projects that exceeded client expectations and budget limits.
Participated actively in monthly marketing meetings with stakeholders to identify market trends & optimize the organization’s content calendar; streamlined workflow processes by 20%.

3. Skills

Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may require a brand strategist with experience in developing marketing campaigns, while Organization XYZ may need one who is skilled at creating digital content.

It’s important to tailor the skills section of your resume to each job you are applying for because many employers use applicant tracking systems these days; they scan resumes for certain keywords before passing them on to human recruiters.

You should also elaborate on your most relevant skills and qualifications in other sections of your resume such as the summary or work experience areas.

Below is a list of common skills & terms:

Account Management
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
Advertising
Art Direction
Blogging
Brand Architecture
Brand Development
Brand Management
Brand Strategy
Branding
Branding and Identity
Business Development
Business Strategy
Communication
Competitive Analysis
Content Strategy
Copy Editing
Copywriting
Corporate Branding
Corporate Communications
Creative Direction
Creative Strategy
Creative Writing
Customer Insight
Data Analysis
Digital Marketing
Digital Media
Digital Strategy
Direct Marketing
Editing
Email Marketing
Entrepreneurship
Event Management
Facebook
Fundraising
Google Analytics
Graphic Design
Illustrator
InDesign
Integrated Marketing
Logo Design
Market Research
Marketing Communications
Media Relations
Online Advertising
Online Marketing
Photography
Press Releases
Product Development
SEO
Social Media Marketing
Social Networking
Strategic Communications
Strategy
Team Leadership
Teamwork
Time Management
Video Production
Web Design
WordPress
Writing

4. Education

Adding an education section to your resume will depend on how much experience you have in the field. If you are just starting out and do not yet have any professional brand strategy experience, it is important to include an education section below your objective statement. However, if you have many years of relevant work history, omitting this section altogether may be best as it can take up valuable space that could be used for showcasing other accomplishments.

If including an education section, try to mention courses or subjects related to the brand strategist role you are applying for such as marketing principles or consumer behavior studies.

Bachelor of Arts in Marketing
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise and proficiency in a certain field or skill. They are also evidence that you have taken the time and effort to stay up-to-date with industry knowledge.

Including any certifications relevant to the job you are applying for on your resume can give hiring managers an indication of how well qualified you are for the position, so make sure to include them if applicable!

Certified Brand Strategist
Brand Strategists Association
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Cheyanne Volkman, this would be Cheyanne-Volkman-resume.pdf or Cheyanne-Volkman-resume.docx.

7. Cover Letter

Including a cover letter in your job application is an opportunity to introduce yourself and show that you have the skills and experience required for the role. It’s usually made up of 2 to 4 paragraphs, giving recruiters a better understanding of who you are as a professional.

Cover letters are not always mandatory when applying for jobs but writing one will increase your chances of getting noticed amongst other applicants. By taking advantage of this chance, you can give yourself an edge over competitors and present more compelling reasons why you’re perfect for the position.

Below is an example cover letter:

Dear Eve,

I am writing to apply for the Brand Strategist position at XYZ Agency. As a brand strategist with 5+ years of experience in the advertising and marketing industry, I have a proven track record of developing and executing successful branding campaigns for clients in various industries.

In my previous role as a brand strategist at ABC Agency, I led the rebranding effort for one of our largest clients, XYZ Corporation. This involved conducting extensive market research, developing messaging and positioning that resonated with the target audience, and leading a team of creatives in executing an integrated campaign across all channels. The campaign was very successful in achieving its objectives, and resulted in increased brand awareness and preference among consumers.

I am confident that I can bring this same level of success to your agency if given the opportunity. My ability to think strategically, lead teams effectively, and execute on complex projects makes me an ideal candidate for this position. In addition, my strong communication skills will be invaluable in presenting recommendations to clients and building relationships with key stakeholders internally.

Please find attached my resume for your review. I would appreciate the opportunity to speak with you about this role further so that we can discuss how I can contribute to your agency’s success going forward. Thank you for your time!

Sincerely,

Cheyanne