Branch Sales Manager Resume Guide
Branch Sales Managers are responsible for overseeing the sales operations of a company’s branches. They develop strategies to increase customer engagement, implement new sales techniques and manage staff performance. Additionally, they analyze data to identify trends in order to maximize revenue and profitability while ensuring compliance with all relevant regulations.
Your experience in sales and branch management is unrivaled, but employers don’t know about your achievements yet. To get their attention, you must craft a resume that stands out from the competition and makes them take notice of your skills.
This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.
Table of Contents
The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.
Branch Sales Manager Resume Sample
Mabelle Weimann
Branch Sales Manager
[email protected]
515-652-8936
linkedin.com/in/mabelle-weimann
Summary
Talented and innovative branch sales manager with 11+ years of experience in direct-to-consumer, retail, and wholesale sales. Adept at managing teams up to 50 people while increasing market share by 20% annually. Proven track record of consistently exceeding quotas year over year through creative use of marketing strategies. Committed to driving customer satisfaction while building relationships with clients that last a lifetime.
Experience
Branch Sales Manager, Employer A
Honolulu, Jan 2018 – Present
- Assessed sales performance and identified areas for improvement, resulting in a 15% increase in branch revenue over the past year.
- Managed a team of 10+ sales associates; implemented effective strategies to improve customer service and reduced staff turnover by 40%.
- Structured weekly shift schedules, delegated tasks among team members efficiently and maintained an ideal balance between personnel costs & operational efficiency.
- Resourcefully utilized the CRM system to analyze market trends, devise marketing campaigns targeting key demographics within budget constraints and successfully increased product awareness by 25%.
- Mentored junior staff on best practices related to achieving their daily/monthly targets; provided regular feedbacks that fostered individual growth leading to improved overall work quality at the branch level.
Branch Sales Manager, Employer B
St. Paul, Mar 2012 – Dec 2017
- Compiled comprehensive weekly sales reports detailing branch performance metrics that enabled senior management to make informed decisions; achieved an average of 17% increase in quarterly sales.
- Reliably managed a team of 10+ sales associates, monitoring their daily activities and providing feedback/coaching on ways to improve customer service and close more deals.
- Reduced customer complaints by 25%, through the development and implementation of new processes for handling unsatisfied customers efficiently & effectively.
- Implemented marketing campaigns via email, SMS & print media which resulted in increased brand awareness within the local community; boosted foot traffic into the store by 40%.
- Maximized profits for each product line with targeted promotions throughout key holiday periods such as Christmas, Valentine’s Day etc.; generated additional revenue totaling $25K annually from these initiatives alone.
Skills
- Account Management
- Sales Operations
- Business Development
- Loans
- Direct Sales
- Sales Process
- Credit
- Mortgage Lending
- Cold Calling
Education
Bachelor’s Degree in Business Administration
Educational Institution XYZ
Nov 2011
Certifications
Certified Branch Manager
Institute of Certified Bankers
May 2017
1. Summary / Objective
A resume summary for a branch sales manager should highlight your experience in managing teams, driving revenue and meeting targets. Include key skills such as customer service, problem-solving, communication and negotiation. You can also mention any awards or recognition you have received for your performance in the past. Make sure to emphasize how you are able to motivate staff members and increase profits through innovative strategies.
Below are some resume summary examples:
Professional sales manager with 10+ years of experience in driving revenue growth. Proven track record for leading teams to meet and exceed goals, increasing customer satisfaction, and launching new products/services successfully. At XYZ Bank managed a team of 20 sales associates that generated over $2M in annual revenue from the branch. Seeking an opportunity to use my leadership skills at ABC Bank as Branch Sales Manager.
Driven and organized sales manager with 9+ years of experience leading a team of 10 to achieve quarterly targets. Skilled in providing strategic direction, managing customer relationships, and leveraging data analysis for performance improvement. At ABC Company, consistently exceeded monthly branch goals by an average of 28%. Seeking to bring this expertise to the position of Sales Manager at XYZ Corporation.
Committed branch sales manager with 14 years of experience in the retail industry. Proven track record of increasing revenue and improving customer service at XYZ stores. Skilled in developing effective strategies to increase brand loyalty, reduce costs, and maximize profits. Demonstrated ability to lead a team by training new staff members on product knowledge and store operations procedures.
Diligent and motivated Branch Sales Manager with 8+ years of experience in leading sales teams, driving revenue growth, and developing innovative strategies to generate new business. At ABC Corp., exceeded monthly sales targets by 15%, while improving customer retention rate by 23%. Seeking a senior-level role at XYZ where I can use my expertise to further drive exceptional results.
Seasoned branch sales manager with 8+ years of experience in retail banking. Successfully managed a team of 10-15 employees, achieving quarterly targets by 20%. At XYZ bank achieved an increase of 7% in customer satisfaction ratings over two consecutive quarters. Recognized for excellent leadership capabilities and ability to develop creative strategies to boost sales performance.
Determined branch sales manager with 7+ years of leadership experience and a track record for achieving challenging goals. Skilled in analyzing market trends, managing teams, and developing successful strategies to increase sales by an average of 17%. Seeking the opportunity to join ABC Corporation as Branch Sales Manager where I can use my skillset to grow their business.
Accomplished Branch Sales Manager with 8+ years of experience driving sales and profitability for the ABC retail chain. Achieved an average 22% increase in monthly revenue by leading a team of 10 to develop innovative customer-focused strategies. Established strong relationships with customers, vendors, and stakeholders that improved customer satisfaction ratings by 20%.
Detail-oriented and driven branch sales manager with 8+ years of experience driving business development, increasing revenue, and managing teams. Seeking to join ABC Financial Group as a Branch Sales Manager where I can leverage my expertise in creating successful marketing campaigns that have resulted in a 30% increase in average customer lifetime value.
2. Experience / Employment
The work history/experience section is where you talk about your employment history. It should be written in reverse chronological order, which means the most recent job is listed first.
When writing this section, stick to bullet points; doing so makes it easier for the reader to take in what you want to say quickly and easily. When crafting each point, make sure that you explain not only what tasks were performed but also any results or accomplishments achieved as a result of those tasks.
For example, instead of saying “Managed sales team,” you could say “Successfully managed a five-person sales team that generated an average increase of 30% year-over-year revenue growth.”
To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:
- Managed
- Supervised
- Monitored
- Trained
- Analyzed
- Developed
- Coordinated
- Implemented
- Generated
- Maximized
- Resolved
- Negotiated
- Marketed
- Promoted
- Forecasted
Other general verbs you can use are:
- Achieved
- Advised
- Assessed
- Compiled
- Demonstrated
- Expedited
- Facilitated
- Formulated
- Improved
- Introduced
- Mentored
- Optimized
- Participated
- Prepared
- Presented
- Reduced
- Reorganized
- Represented
- Revised
- Spearheaded
- Streamlined
- Structured
- Utilized
Below are some example bullet points:
- Independently managed a team of 10 sales representatives, increasing branch revenue by $400K in the first quarter.
- Promoted new products and services to over 5,000 customers per month; generated an additional 18% increase in profitability within 4 months.
- Reorganized branch operations to improve customer service response times and decrease wait times for customers at checkout counters by 15%.
- Demonstrated strong leadership skills while motivating employees towards higher goal attainment; fostered a positive work environment that resulted in 25% more employee retention rate compared to previous year’s figures.
- Negotiated contracts with vendors and suppliers on behalf of the company, resulting in savings of up to 20% on overhead costs annually without sacrificing quality standards or delivery timelines.
- Advised a team of 10+ sales representatives on best strategies to ensure achievement of branch goals, resulting in an 8% increase in revenue over the quarter.
- Formulated and implemented successful marketing campaigns that drove $1000 worth of additional business from new customers every month.
- Prepared detailed reports for management review by gathering information from all departments within the store; reduced report-generating time by 15%.
- Diligently monitored customer feedback & service performance, successfully resolving 12 client complaints per day on average without negative impact to brand reputation or customer retention rate.
- Streamlined operational processes which eliminated manual paperwork and improved accuracy rates across all tasks, saving 3 hours per week on administrative duties overall.
- Monitored sales activities of a team of 10 branch employees, evaluating performance and providing necessary coaching to ensure achievement of monthly targets; established personal record-high revenue growth at the branch by 17%.
- Marketed products and services across multiple channels, including social media platforms, in order to build brand awareness and expand customer base; generated over $50K worth of new business from online marketing efforts.
- Confidently responded to customer inquiries through emails/calls with professional demeanor while ensuring complete satisfaction on all matters related to product features & benefits as well as after-sales support.
- Spearheaded project implementation initiatives for introducing promotional campaigns within assigned territory that increased sales volume by 25% within two months duration.
- Resolved complex client issues relating to product delivery problems or billing discrepancies efficiently in order maximize customer retention rate up by 5%.
- Forecasted sales targets and managed a team of 10+ branch sales representatives to exceed their quarterly goals by 30%.
- Presented monthly business reviews on performance metrics, identifying areas for improvement and initiating corrective action plans when necessary.
- Efficiently planned, monitored and adjusted daily schedules for staff members; improved efficiency by 25% in the last quarter alone.
- Achieved year-on-year revenue growth of $5M from new products launch initiatives, promotional campaigns & customer loyalty programs implementation within the region’s retail outlets.
- Trained over 15 branch sales associates on product knowledge & upselling techniques resulting in an increase in average ticket size per sale by 20%.
- Revised sales strategies and operational plans to maximize branch performance, resulting in a 25% increase in customer acquisition rate.
- Optimized branch operations by streamlining processes and eliminating redundant tasks; increased productivity by 15%.
- Expedited communication between the teams at different branches, leading to an improved response time of 28 minutes on average for client inquiries.
- Coordinated team meetings twice per month to review progress against goals and discuss best practices; achieved 12 out of 14 targets set collectively as a team within the year-end timeline.
- Accurately tracked customer data using Salesforce CRM software platform, enabling more effective targeting of potential customers with tailored offers & promotions that resulted in an additional $6K revenue over 3 months period.
- Analyzed sales trends and monitored market conditions to develop strategies that successfully increased branch sales by 10% within 6 months.
- Represented the organization at various networking events, trade shows and conferences; generated 25+ leads in target markets which led to a 15% increase in overall profits.
- Actively trained and coached over 20 junior staff members on customer service best practices, resulting in a 30% reduction of customer complaints per month year-over-year basis.
- Introduced new incentive programs for existing customers which resulted in an additional $1 million revenue from repeat business annually; additionally created loyalty cards with discounts for regular shoppers that drove up store traffic by 40%.
- Utilized data analytics tools such as Tableau Software & Microsoft Excel to monitor inventory levels, track product performance across different locations & analyze competitor activities – significantly reduced stale merchandise stock levels by 45%.
- Competently managed a team of 15+ sales reps, monitoring their progress and ensuring that monthly targets were met; improved overall branch performance by 21% in the last two quarters.
- Improved customer service satisfaction ratings from 72% to 82%, leading to an increase in repeat customers and referrals across all departments within the branch.
- Supervised day-to-day operations such as inventory management, staffing schedules, marketing strategies & campaigns; successfully launched 3 new product lines with outstanding results (+$25K).
- Participated actively in regional sales meetings and trade shows to update staff on industry trends and best practices while also promoting brand awareness among potential customers/clients.
- Generated $1M+ yearly revenue through strategic execution of promotional offers & discounts for existing clients as well as new business opportunities acquired through networking activities.
3. Skills
Two organizations that have advertised for a position with the same title may be searching for individuals whose skills are quite different. For instance, one may be looking for a candidate who is proficient in customer service and the other for someone with experience in sales.
It’s important to tailor your skills section to each job you are applying for so that it stands out from the competition. Employers often use applicant tracking systems these days which scan resumes for certain keywords; make sure yours has them!.
In addition to listing key skills here, you should also discuss some of them more thoroughly in other sections such as the summary or work experience.
Below is a list of common skills & terms:
- Account Management
- B2B
- Banking
- Business Development
- Business Strategy
- CRM
- Coaching
- Cold Calling
- Commercial Banking
- Commercial Lending
- Consumer Lending
- Contract Negotiation
- Credit
- Credit Analysis
- Customer Retention
- Customer Satisfaction
- Direct Sales
- FHA
- FHA Financing
- Finance
- First Time Home Buyers
- Forecasting
- Insurance
- Investment Properties
- Key Account Management
- Life Insurance
- Loan Origination
- Loans
- Managed Print Services
- Mortgage Banking
- Mortgage Lending
- Operations Management
- Pricing
- Purchasing
- Real Estate
- Recruiting
- Refinance
- Residential Homes
- Residential Mortgages
- Retail Banking
- Risk Management
- Sales Operations
- Sales Presentations
- Sales Process
- Salesforce.com
- Selling
- Solution Selling
- Team Leadership
- Time Management
- USDA
- Underwriting
- VA Loans
4. Education
Mentioning an education section on your resume will depend on how far along you are in your career. If you just graduated recently and have little to no work experience, include an education section below your resume objective. However, if you have plenty of management-level experience from various companies that showcases the skills needed for a branch sales manager role, it’s not necessary to include an education section at all.
If including an education section is relevant for the job application, try to mention courses or subjects related to the position such as finance or business operations.
Bachelor’s Degree in Business Administration
Educational Institution XYZ
Nov 2011
5. Certifications
Certifications are a great way to demonstrate your knowledge and proficiency in a particular field. They show potential employers that you have taken the time and effort to gain additional qualifications, which can help set you apart from other applicants.
When applying for jobs, make sure to include any certifications relevant to the position on your resume. This will give hiring managers an idea of what skills you possess and how they could be beneficial for their organization.
Certified Branch Manager
Institute of Certified Bankers
May 2017
6. Contact Info
Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.
You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.
Finally, name your resume file appropriately to help hiring managers; for Mabelle Weimann, this would be Mabelle-Weimann-resume.pdf or Mabelle-Weimann-resume.docx.
7. Cover Letter
Cover letters are an important part of the job application process, allowing you to introduce yourself and explain why you’re a great fit for the role. They usually consist of 2 to 4 paragraphs that provide additional information about your skills, experience and qualifications not included in your resume.
Although cover letters aren’t always required by employers, taking the time to write one can give you an edge over other applicants. It’s also a chance for you to show how passionate and enthusiastic you are about this particular position.
Below is an example cover letter:
Dear Aryanna,
I am writing to apply for the Branch Sales Manager position at XYZ Bank. With more than 10 years of experience in sales management and a proven track record of success in meeting and exceeding targets, I am confident I can contribute to the continued growth of XYZ Bank.
In my current role as Regional Sales Manager at ABC Corporation, I manage a team of 15 sales representatives across three states. I have successfully implemented strategies that have resulted in increased sales, market share growth, and improved customer satisfaction levels. My ability to develop relationships with clients and staff has been instrumental in achieving these results.
I am also proficient in using data to identify trends and opportunities for new business development. In my previous role as District Sales Manager at DEF Corporation, I utilized data analysis to identify areas with potential for growth and expansion. As a result of my efforts, DEF Corporation was able to open two new branches within 18 months which contributed significantly to overall profitability.
The skills and experience I have acquired make me an ideal candidate for the Branch Sales Manager position at XYZ Bank. I look forward to discussing how I can help your organization reach its goals during an interview at your earliest convenience. Thank you for your time and consideration.
Sincerely,
Mabelle