Advertising Account Executive Resume Guide

Advertising account executives are responsible for developing relationships with clients, creating and managing campaigns, researching target audiences, negotiating contracts, and monitoring the performance of their campaigns. They work to ensure that client objectives are met while also providing valuable insights into how various marketing channels can be used effectively.

You know the ins and outs of advertising, but employers don’t yet. To make them aware of your knowledge, you need to create a resume that highlights all your qualifications and experiences.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

Advertising Account Executive Resume

Table of Contents

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Advertising Account Executive Resume Sample

Lorena Pollich
Advertising Account Executive

[email protected]
646-836-6017
linkedin.com/in/lorena-pollich

Summary

Committed advertising account executive with 10+ years of experience in developing and executing cost-effective marketing campaigns. At XYZ, worked closely with clients to create innovative strategies that increased market share by 25%. Proven track record of successfully managing multiple accounts simultaneously while delivering high quality results on time and under budget. Highly organized professional eager to join ABC’s team as the next Advertising Account Executive.

Experience

Advertising Account Executive, Employer A
Bridgeport, Jan 2018 – Present

  • Negotiated contracts with clients for advertising campaigns, resulting in revenue growth of 20% over the last quarter.
  • Achieved a successful track record of developing profitable advertising strategies and managing multiple accounts simultaneously.
  • Represented company at industry events and trade shows to build relationships with prospective clients; generated $15K+ in additional leads within 3 months after attending these functions.
  • Cultivated strong partnerships between creative teams, vendors, media buyers and other stakeholders involved in ad projects; increased team efficiency by 25%.
  • Proficiently implemented digital marketing tactics such as email blasts, social media outreach & search engine optimization that resulted in an increase of website traffic by 10k visitors per month on average.

Advertising Account Executive, Employer B
Memphis, Mar 2012 – Dec 2017

  • Confidently led the development and execution of 3+ successful digital advertising campaigns, resulting in a 15% increase in website traffic across all client accounts.
  • Executed creative strategies for 10+ clients to build brand recognition through search engine optimization, Google Ads and social media marketing; increased engagement by over 25%.
  • Utilized data analytics tools such as Google Analytics to track performance indicators like click-through rates (CTRs) & cost per acquisition (CPA), optimizing campaigns accordingly with an average reduction in CPA of 40%.
  • Assessed market trends and conducted competitor analysis on a regular basis to develop efficient strategies that enabled clients’ brands to stay ahead of the competition within their respective industries.
  • Structured monthly reports containing key insights into each campaign’s progress against objectives, enabling stakeholders make well-informed decisions about future budget allocations for advertisements.

Skills

  • Advertising
  • Social Media Marketing
  • Online Advertising
  • Account Management
  • Advertising Sales
  • Marketing Communications
  • Digital Marketing
  • Social Networking
  • Digital Media

Education

Bachelor of Arts in Advertising
Educational Institution XYZ
Nov 2011

Certifications

Certified Advertising Account Executive
American Advertising Federation
May 2017

1. Summary / Objective

Your resume summary should be a powerful statement that captures the attention of potential employers and compels them to read on. As an advertising account executive, you can highlight your ability to develop successful campaigns for clients, as well as your experience in budgeting, media planning and buying. You could also mention any awards or recognition you have received from industry organizations or publications.

Below are some resume summary examples:

Driven advertising account executive with extensive experience in developing and executing campaigns that drive results. At XYZ, managed advertising budgets of up to $1M per month while maintaining a high ROI for clients across multiple industries. Awarded “Top Account Executive” two years running for increasing client sales by 22% year-over-year. Skilled at leading teams from concept to completion and negotiating the best rates on media buys.

Passionate advertising account executive with 5+ years of experience in the industry. Skilled at developing and maintaining relationships with clients and agencies, leveraging market insights to develop effective media strategies for global brands. At XYZ, managed 10 accounts worth $1M USD each year resulting in a 20% increase in ROI. Recognized as an innovative thinker who is organized and capable of managing multiple projects simultaneously.

Enthusiastic advertising account executive with 5+ years of experience developing, negotiating and executing successful campaigns. Proven track record of establishing relationships with clients to drive brand awareness and customer loyalty. Seeking new challenges at ABC Agency where my skills can be used to create innovative digital strategies that reach target audiences across all platforms.

Skilled advertising account executive with 7+ years of experience in creating and executing successful campaigns for a variety of clients. Proven track record developing innovative plans that increased ROI by 20% year over year. Seeking to apply expertise at ABC Advertising Agency, where I can deliver creative solutions and drive client growth from initial concept through final delivery.

Diligent and creative advertising account executive with 6+ years of experience in the industry. Proven track record for developing campaigns that increased customer engagement and ROI for clients. At XYZ, played a key role in driving online sales by 24% through strategic campaign development and management. Seeking to bring my expertise to ABC Agency’s impressive portfolio of clients.

Professional advertising account executive with 8+ years of experience working in the media industry. Adept at communicating effectively, managing multiple accounts simultaneously, and developing creative solutions to meet clients’ needs. Seeking to join ABC Advertising Agency where I can contribute my skillset while continuing to develop professionally within a dynamic environment.

Amicable and organized advertising account executive with 6+ years of experience in the industry. Proven track record of developing successful campaigns for high-end clients, resulting in a 35% increase in sales and brand engagement. Looking to leverage my strategic planning and marketing expertise at ABC Advertising Agency to drive growth and deliver profitable results.

Seasoned advertising account executive with 8+ years of experience driving business growth through effective marketing campaigns. Skilled in developing and managing relationships with clients and vendors, as well as creating comprehensive media plans that hit target audiences. At XYZ, increased annual revenue by 10% through successful market penetration.

2. Experience / Employment

In the experience section, you should list your employment history in reverse chronological order. This means that the most recent job is listed first.

When writing about what you did for each role, use bullet points to make it easier for the reader to take in all of the information quickly. You want to provide detail and explain how your work benefited clients or employers.

For example, instead of saying “Developed advertising campaigns,” you could say, “Created successful ad campaigns for 5+ clients by utilizing market research data and competitor analysis; resulting in a 20% increase in sales year-over-year.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

  • Generated
  • Negotiated
  • Managed
  • Analyzed
  • Developed
  • Implemented
  • Monitored
  • Researched
  • Collaborated
  • Strategized
  • Presented
  • Cultivated
  • Executed
  • Optimized
  • Secured

Other general verbs you can use are:

  • Achieved
  • Advised
  • Assessed
  • Compiled
  • Coordinated
  • Demonstrated
  • Expedited
  • Facilitated
  • Formulated
  • Improved
  • Introduced
  • Mentored
  • Participated
  • Prepared
  • Reduced
  • Reorganized
  • Represented
  • Revised
  • Spearheaded
  • Streamlined
  • Structured
  • Utilized

Below are some example bullet points:

  • Facilitated the successful implementation of 10+ advertising campaigns, generating over $100,000 in revenue through strategic planning and effective campaign management.
  • Managed a team of 7 creatives to develop engaging marketing materials for the campaigns; reduced production time by 25% while maintaining the highest standards of quality control.
  • Resourcefully identified new opportunities for client growth and increased market share by 20%, resulting in an annual increase in sales figures exceeding $500K.
  • Formulated creative briefs with clients to decide on objectives/goals before launching any campaigns; successfully achieved all desired outcomes within budget constraints each time without exception.
  • Researched current trends and analytics data to design targeted adverts that resonated well with target audiences, increasing engagement rates from 5-15%.
  • Effectively managed multiple advertising accounts; increased overall client satisfaction by 20% and generated $2.5 million in revenue over the last fiscal year.
  • Collaborated with creative, production, media and research teams to develop comprehensive marketing campaigns that effectively engaged target audiences across a variety of channels including TV, radio and print media outlets.
  • Strategized advertising plans for 10+ clients using market trends analysis & competitor data to craft breakthrough messaging solutions that achieved maximum ROI on ad spend budgets of up to $1M per quarter.
  • Presented strategic recommendations at weekly executive meetings which resulted in an average increase of 30-40% in leads generated from online traffic each month compared to prior period performance figures.
  • Improved campaign tracking systems by introducing automated reporting tools; reduced time spent manually preparing reports by 40 hours per week on average resulting in cost savings for the company.
  • Meticulously managed a portfolio of 30+ accounts with total annual budgets over $2 million, ensuring that all campaigns were delivered on time and within budget.
  • Mentored 15 junior account executives in best practices for client relations management and advertising campaign execution; improved team performance by 25%.
  • Spearheaded the design of 4 successful integrated marketing campaigns from concept to completion, increasing customer engagement by 23% across target markets.
  • Revised 10 existing media plans to meet changing market conditions, resulting in 8 new clients being acquired through more effective targeting strategies & tactics.
  • Introduced innovative approaches to digital marketing strategy development as well as traditional print media production techniques; increased ROI for broadcast television adverts by 19%.
  • Optimized advertising campaigns to increase click-through rate by 20%, resulting in an additional $10,000 of revenue for the company.
  • Reduced customer acquisition costs by 10% through careful review and optimization of targeted display ads utilizing market research data.
  • Actively managed a portfolio of 25+ advertising accounts, ensuring all deadlines were met while maintaining positive relationships with clients throughout projects’ duration.
  • Generated innovative strategies that drove sales growth across multiple channels; increased overall brand visibility by 30%.
  • Streamlined process from concepting to launch for over 50 successful ad campaigns; saved 500 hours in production time annually compared to previous practices.
  • Secured $2 million worth of advertising contracts from 25+ clients over the past year, resulting in a 20% increase in company-wide profits.
  • Consistently exceeded quarterly sales goals by an average of 10%, driving significant returns on investment for new and existing accounts.
  • Analyzed market trends to develop targeted campaigns that effectively reached target audiences and generated positive results within 3 months or less.
  • Prepared presentations, proposals and reports outlining project progress, performance metrics and budget allocations; presented them to C-level executives at monthly meetings with 100% accuracy rate.
  • Compiled customer feedback data into comprehensive surveys which revealed key insights about how customers interact with different marketing channels; utilized this data to optimize ad placements across various platforms for maximum ROI (Return On Investment).
  • Developed and executed advertising campaigns for clients in the retail, technology and media industries; increased ROI by 17% within first 3 months.
  • Monitored and analyzed customer feedback of ongoing ad campaigns to suggest improvements that resulted in a 22% boost in brand recognition over 6 months.
  • Advised senior management on strategies to maximize sales across multiple channels; achieved an increase of $18,000 per month with digital marketing initiatives alone.
  • Reorganized existing processes related to budgeting & resource allocation leading up to campaign launches; reduced costs by 8% while maintaining high-quality results consistently.
  • Reliably monitored performance metrics, identified key trends and implemented adjustments as needed based on campaign objectives; exceeded targets set by client teams 5+ times during project tenure.
  • Participated in the development of over 30 advertising campaigns, generating an additional $10,000 in client revenue.
  • Implemented innovative marketing strategies to increase brand awareness among target audiences by 20%.
  • Accurately tracked and reported on campaign performance metrics while managing budgets up to $50,000 per project.
  • Coordinated with internal teams and external vendors to ensure that all projects were delivered efficiently within deadlines; reduced lead times for completion by 15%.
  • Expedited launch dates of new campaigns through effective communication with clients throughout the planning process; secured 5+ repeat customers due to client satisfaction rate of 98%.

3. Skills

Skill requirements will differ from one employer to the next; this can easily be ascertained from the job posting. Organization A may be looking for a candidate with experience in digital marketing and Organization B may be seeking someone who is well-versed in print advertising.

It is important to tailor the skills section of your resume to each job that you are applying for, as many employers use applicant tracking systems these days which scan resumes for certain keywords before passing them on to a human.

Once listed here, you can further elaborate on your skillset by discussing it in more detail elsewhere, such as the summary or experience sections.

Below is a list of common skills & terms:

  • Account Management
  • Advertising
  • Advertising Sales
  • B2B
  • Blogging
  • Brand Development
  • Business Development
  • CRM
  • Cold Calling
  • Communication
  • Copy Editing
  • Copywriting
  • Customer Retention
  • Customer Satisfaction
  • Digital Marketing
  • Digital Media
  • Digital Strategy
  • Direct Mail
  • Direct Marketing
  • Direct Sales
  • Editing
  • Email Marketing
  • Event Management
  • Facebook
  • Integrated Marketing
  • Journalism
  • Lead Generation
  • Magazines
  • Marketing Communications
  • Media Buying
  • Media Planning
  • Media Relations
  • Mobile Marketing
  • New Media
  • Newsletters
  • Newspaper
  • Newspapers
  • Online Advertising
  • Online Marketing
  • Press Releases
  • Publishing
  • Radio
  • SEM
  • SEO
  • Sales Operations
  • Sales Presentations
  • Sales Process
  • Salesforce.com
  • Selling
  • Social Media Marketing
  • Social Networking
  • Team Leadership
  • Teamwork
  • Time Management

4. Education

Mentioning your education on your resume will depend on how far into your career you are. If you just graduated and have no prior work experience, include an education section below the resume objective. However, if you already have extensive experience in advertising account executive positions, omitting this section is perfectly fine.

If including an education section, try to mention courses and subjects related to the job of advertising account executive that demonstrate your qualifications for the role.

Bachelor of Arts in Advertising
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise in a certain field. Employers are always looking for candidates who have taken the time and effort to prove their proficiency through certifications, so make sure you include any relevant ones on your resume.

If there is an industry-specific certification that is required or preferred by the employer, be sure to mention it prominently on your resume as this will give you an edge over other applicants.

Certified Advertising Account Executive
American Advertising Federation
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Lorena Pollich, this would be Lorena-Pollich-resume.pdf or Lorena-Pollich-resume.docx.

7. Cover Letter

Submitting a cover letter is a great way to set yourself apart from other candidates when applying for a job. A cover letter is usually made up of 2 to 4 paragraphs and should provide more detail about your skills, qualifications and experience which may not be included in your resume.

Writing an effective cover letter allows you to introduce yourself as the perfect candidate for the role and make it clear why you are the best choice out of all applicants. It also provides recruiters with greater insight into who you are as an individual beyond what can be seen on paper.

Below is an example cover letter:

Dear Sadye,

As a successful advertising account executive with more than 10 years of experience developing and managing integrated marketing campaigns, I am confident that I can exceed your expectations for this role. In my current position at [company name], I have increased sales by 20% through the development of targeted online and offline advertising campaigns.

I thrive in fast-paced environments where no two days are the same, and I am comfortable working independently or as part of a team. My ability to think outside the box has resulted in several award-winning campaigns, including a national campaign for [client name] that was recognized by Adweek as one of the best campaigns of the year.

In addition to being an experienced advertiser, I am also skilled in project management and have successfully overseen budgets totaling more than $5 million. My strong organizational skills allow me to keep track of multiple projects at once while ensuring that all deadlines are met.

I believe that my skills and experience make me an ideal candidate for your Advertising Account Executive position, and I look forward to discussing how I can contribute to your organization’s success. Thank you for your time and consideration; please do not hesitate to contact me if you have any questions.

Sincerely,

Lorena

Advertising Account Executive Resume Templates

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