Web Content Manager Resume Guide

Web content managers are responsible for creating, editing and publishing digital content across various online platforms. They use a range of tools to organize and optimize the website’s user experience, ensuring that all webpages are up-to-date with relevant information while also monitoring performance metrics such as page views and engagement. Additionally, they create strategies to increase traffic through SEO optimization and other tactics.

You have a knack for creating content that leaves readers wanting more. But potential employers don’t know about your writing and editing skills yet, so you must put together an impressive resume to make them aware of what you can do.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Web Content Manager Resume Sample

Devonte O’Keefe
Web Content Manager

devonte.m.o’[email protected]
624-366-8888
linkedin.com/in/devonte-o’keefe

Summary

Diligent web content manager adept at creating, curating and managing online content to drive website traffic. Experienced in SEO optimization, A/B testing and creating engaging visuals for social media platforms. 8+ years of experience developing high-performing digital campaigns that have resulted in an average 20% increase in web visits each quarter. Seeking a position with ABC Web Solutions to help build the company’s brand visibility through innovative digital marketing strategies.

Experience

Web Content Manager, Employer A
Worcester, Jan 2018 – Present

Participated in the content planning and strategy of over 50 websites, generating new ideas to drive traffic, increase engagement & optimize conversion rates; resulting in a 20% growth in website visitors.
Wrote SEO-friendly web copy for 300+ pages across 10 different sites, ensuring that all product descriptions were accurate and up-to-date with current trends.
Reorganized existing website architecture to improve navigation flow by 25%, leading to increased user visits as well as reduced bounce rates on key landing pages.
Facilitated collaboration between members of the design team and content management system (CMS) developers to ensure timely delivery of projects within budget constraints; completed 3 major redesigns 6 weeks ahead of schedule while adhering strictly to allocated resources.
Substantially improved search engine visibility through effective keyword research & optimization techniques, increasing organic traffic by 30%.

Web Content Manager, Employer B
Buffalo, Mar 2012 – Dec 2017

Optimized web content for SEO purposes and improved website search engine rankings by 15%.
Proficiently created, edited and published new web pages on a regular basis to ensure content was accurate and up-to-date.
Implemented A/B testing of various website design elements to determine which versions best resonated with the target audience; increased page visits by 20%.
Developed an effective template for all new blog articles to achieve maximum engagement from readers; generated 1,000+ unique visitors per day through social media marketing campaigns.
Assessed website analytics data regularly in order to identify trends in user behavior and make strategic decisions that resulted in 25% higher conversion rates over time.

Skills

Editing
Social Media Marketing
HTML
WordPress
Web Design
Content Management
Web Content
Adobe Creative Suite
Blogging

Education

Bachelor of Arts in Communications
Educational Institution XYZ
Nov 2011

Certifications

Certified Web Content Manager
International Association of Online Communicators
May 2017

1. Summary / Objective

The summary/objective at the top of your resume should be a concise, yet compelling overview of who you are and why you excel as a web content manager. This is where you can showcase your best qualities; for example, mention how many years of experience in digital marketing or copywriting that you have, any awards or recognitions that demonstrate excellence in writing, and how well-versed you are with SEO principles.

Below are some resume summary examples:

Driven web content manager with 5+ years of experience in writing, editing and managing website content. Experienced in implementing SEO strategies to increase organic traffic by 200%. At XYZ, managed the entire life-cycle of websites from design to launch. Developed comprehensive digital marketing plans that resulted in 10% year-on-year growth for online sales revenue. Proven ability to lead teams on multiple projects while maintaining deadlines and exceeding customer expectations.

Energetic web content manager with five years of experience in creating, managing and optimizing websites for search engine optimization (SEO) standards. At XYZ, improved website traffic by an average of 25% year over year through SEO-friendly page titles and meta descriptions. Managed a team of four writers to create original copy that drove conversions on client websites. Recognized as the top performer amongst peers for two consecutive years.

Reliable web content manager with 5+ years of experience developing, managing, and optimizing websites for global corporations. Proven track record in creating SEO-friendly content that increased website traffic by 30% within the first three months. Adept in leveraging CRM tools to drive customer engagement through targeted campaigns. Seeking to join ABC as a web content manager to maximize ROI from digital marketing efforts.

Well-rounded web content manager with 8+ years of experience in crafting and overseeing SEO-driven website copy, blog posts, and social media campaigns. Proven track record of increasing organic search traffic by 44% for ABC Company through targeted keyword research and effective link building tactics. Looking to join XYZ Tech to grow brand reach through engaging web content management strategies.

Committed web content manager with 9 years of experience leading digital and social media marketing initiatives. Skilled in SEO, copywriting, analytics, and website development. Ability to create compelling campaigns that drive brand awareness for ABC Tech’s diverse client list. At XYZ Co., achieved a 30% increase in organic search traffic from 2019-2020 through strategic optimization techniques.

Proficient web content manager with 4+ years of experience managing website content for medium-size companies. Seeking to use my expertise in SEO and online marketing strategies to help XYZ grow their reach. At ABC, I successfully rebranded the company’s website and increased organic traffic by 40%. Recognized as one of the top performers in a team of 25 people working on strategic projects.

Determined web content manager with 5+ years of experience in website design, development and maintenance. Experienced in using HTML, CSS, JavaScript to create engaging platforms for users. At XYZ Inc., managed the web presence of over 20 brands across various industries. Developed innovative strategies to increase traffic by 25% and improve user engagement on social media platforms by 40%.

Enthusiastic and creative web content manager with 5+ years of experience in developing and managing digital marketing campaigns for a variety of industries. Possesses an extensive knowledge of SEO, HTML/CSS coding, and website analytics tools. Seeking to join ABC Tech as the next Web Content Manager to create compelling online experiences that drive user engagement and conversions.

2. Experience / Employment

In the experience section, you should provide details on your employment history. This section should be written in reverse chronological order, meaning the most recent job is listed first.

When writing out what you did in each role, use bullet points and make sure to include quantifiable results where possible. For example, instead of saying “Managed website content,” you could say “Developed a comprehensive content strategy for company website that increased organic traffic by 25% over 6 months.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Managed
Edited
Created
Published
Monitored
Optimized
Analyzed
Developed
Implemented
Researched
Wrote
Updated
Scheduled
Assessed
Coordinated

Other general verbs you can use are:

Achieved
Advised
Compiled
Demonstrated
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Managed the creation and publication of web content, including blog posts, articles, product descriptions and website copy; improved SEO ranking on 10+ keywords by 30% through strategic keyword placement.
Researched industry trends to identify conversations surrounding relevant topics for the target audience; created 35 original pieces of content that received a total of 5 million page views in two months.
Improved user engagement with website content by 20%, resulting in an increase in organic traffic growth rate from 1% to 4%.
Reduced cost per lead acquisition by 40% through effective optimization techniques such as A/B testing headlines and meta tags across all pages & posts published online.
Meticulously proofread & edited all web content prior to posting it live on various platforms – ensuring accuracy across spelling, grammar & punctuation standards set out by company guidelines at all times.

Compiled, edited and published web content across various mediums (social media, blog posts, press releases etc.), ensuring that all material was accurate and adhered to brand guidelines; increased website traffic by 25% over a 3-month period.
Represented the organization at conferences relating to digital marketing strategy & execution; presented key findings on topics such as SEO optimization techniques & analytics tracking tools before an audience of 200+ industry professionals.
Actively monitored online reviews for product feedback & customer service inquiries in order to evaluate consumer opinions and implement necessary adjustments; resolved 99% of customer complaints within 24 hours or less.
Advised team members on best practices for managing search engine visibility via keyword research/selection, optimized link building strategies, site architecture enhancements and other tactics related to organic ranking improvements; improved SERP rankings by 8%.
Mentored junior staff members in copywriting techniques while providing guidance with creating compelling content pieces tailored towards specific target audiences; reduced overall editing time per piece by 35%.

Achieved a 14% increase in website traffic and new users within 6 months by writing, editing and publishing SEO-optimized content.
Updated web pages with accurate, up-to-date information on products/services while ensuring that all messaging adhered to brand guidelines; reduced customer service inquiries related to incorrect or outdated product info by 12%.
Published over 250 blog posts and articles for the company’s online presence across various social media channels such as LinkedIn, Twitter & Instagram; garnered an additional 11K followers in 3 months alone.
Prepared newsletters for subscribers featuring exclusive deals & discounts which resulted in a 20% spike of sales revenue from email campaigns compared to previous year statistics.
Reliably developed multimedia content including videos, visuals & audio recordings that increased visitors’ engagement rates by 40%, setting industry standards along the way.

Efficiently created and managed content for 10+ websites, ensuring accuracy and relevance of all published materials while adhering to brand standards.
Spearheaded the implementation of a new content management system that increased website traffic by 30% in 3 months.
Expedited project timelines by using advanced SEO techniques to optimize webpages; reduced time-to-market from 5 days to 2 days on average per project launch.
Streamlined internal processes related to website development, resulting in an 8 hour reduction in total task completion times each week (on average).
Developed comprehensive editorial guidelines for team members which led to improved quality assurance metrics and overall customer satisfaction rates increasing by 12%.

Formulated and implemented a content strategy that increased website traffic by 15% and improved organic search results.
Presented new ideas to the marketing team and successfully launched 3 campaigns, resulting in an increase of $5,000 in sales revenue last month.
Scheduled over 200 blog posts on a monthly basis across multiple platforms; achieved 100K+ page views per quarter with minimal effort or overhead costs.
Resourcefully re-purposed existing web content for other channels such as email newsletters and social media accounts while staying within brand guidelines; grew Twitter follower base by 25%.
Introduced SEO best practices into all online materials to improve visibility; conducted keyword research and optimized metadata which resulted in higher SERP rankings for targeted keywords within 2 months from launch date.

Revised website content including text, images and videos to ensure accuracy and adherence with SEO best practices; increased website traffic by 55%.
Monitored quality of user-generated content across multiple platforms, providing feedback where necessary; reduced negative comments on company pages by 45%.
Coordinated with design teams to develop visually appealing webpages that accurately reflected the brand identity; generated over $3500 in additional sales each month from newly designed pages.
Demonstrated adeptness at HTML coding & CMS management when creating new websites for clients; completed 4 projects ahead of schedule in the last quarter alone.
Competently managed a team of 5+ junior web developers while ensuring all deliverables were met within deadlines set by stakeholders; achieved 100% customer satisfaction rating throughout tenure as Web Content Manager.

Utilized HTML, CSS and JavaScript to create, edit and format content for over 150 webpages per month; reduced website coding errors by 30%.
Edited & proofread existing copy on the company’s websites, ensuring all content was accurate and up-to-date according to industry standards.
Structured site navigation menus in a logical manner that increased page visits by 10% within 6 months of implementation.
Analyzed SEO metrics such as keyword rankings & backlinks every week; improved organic traffic from Google Search Console by 35%.
Confidently managed multiple projects at once while meeting tight deadlines with minimal supervision; completed an average of 5 assignments daily.

3. Skills

Skill requirements will differ from employer to employer – this can easily be determined via the job advert. Organization ABC may be looking for someone with experience in SEO and content optimization, while Organization XYZ may require the candidate to have a deep understanding of HTML.

It is important to tailor your skills section accordingly because many companies use applicant tracking systems these days. They are designed to scan resumes for certain keywords before passing them on to a human; therefore, it is essential that you include all relevant skills here so as not to miss out on an opportunity due to being filtered out by the ATS.

You can further elaborate on your skill set in other sections such as the summary or work experience area if necessary – this will give potential employers more insight into what makes you stand out from other candidates applying for the same job.

Below is a list of common skills & terms:

Adobe Creative Suite
Adobe Photoshop
Advertising
Blogging
CMS
CSS
Communication
Content Development
Content Management
Content Strategy
Copy Editing
Copywriting
Creative Writing
Digital Marketing
Digital Media
Dreamweaver
Drupal
Editing
Editorial
Email Marketing
Facebook
Google Analytics
Graphic Design
HTML
Illustrator
InDesign
Information Architecture
JavaScript
Journalism
Marketing Communications
Media Relations
Multimedia
Newsletters
Nonprofits
Online Advertising
Online Marketing
Photography
Press Releases
Proofreading
Publications
Publishing
SEO
Search Engine Optimization
SharePoint
Social Media Marketing
Social Networking
Storytelling
Teaching
Team Leadership
Teamwork
Technical Writing
Time Management
User Experience
Video Editing
Web Analytics
Web Content
Web Content Management
Web Content Writing
Web Design
Web Development
Website Development
Windows
WordPress
Writing

4. Education

Mentioning your education section on your resume will depend largely on how much experience you have in the field. If you just graduated and don’t have any professional work experience, include your education below your resume objective. However, if you have been working as a web content manager for years with plenty of accomplishments to showcase, omitting the education section is perfectly fine.

If an education section is included, try to mention courses and subjects related to web content management that could be beneficial for employers to know about when considering hiring you.

Bachelor of Arts in Communications
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are an important part of your resume and can help you stand out from the competition. They demonstrate to potential employers that you have been tested in a given field by a reputable organization, showing that you are proficient in the subject matter.

If there is any certification specific to the job role or industry, make sure it is included on your resume as this will give hiring managers confidence that they are making the right decision when selecting candidates for interview.

Certified Web Content Manager
International Association of Online Communicators
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Devonte O’Keefe, this would be Devonte-O’Keefe-resume.pdf or Devonte-O’Keefe-resume.docx.

7. Cover Letter

Providing a cover letter with your job application is often a great way to make yourself stand out from the competition. It’s usually made up of 2-4 paragraphs and should provide more information than what’s already included in your resume.

A cover letter can be used to explain why you are the best candidate for the role, as well as give hiring managers an insight into who you are as a person and how you would fit into their team. Although it may not always be required, writing one could help increase your chances of getting hired!

Below is an example cover letter:

Dear Ruthie,

As a web content manager with 5+ years of experience managing and creating digital content, I am excited to apply for the open position at your company. My skills in strategy development, project management, and team leadership will be a valuable asset to your organization. In my previous role as web content manager at [company name], I increased website traffic by 25% through the implementation of innovative SEO strategies and the creation of engaging blog posts and social media content.

I am confident that I can bring similar results to your organization. In addition to my strong technical skills, I have excellent writing ability and understand how to produce compelling content that resonates with target audiences. As a skilled communicator, I am also able to manage multiple projects simultaneously while maintaining strict attention to detail.

I would welcome the opportunity discuss how my skills could benefit your organization further during an interview at your earliest convenience. Thank you for considering me for this position; I look forward to hearing from you soon.

Sincerely,

Devonte