Promotions Manager Resume Guide

Promotions Managers are responsible for developing and executing promotional campaigns to increase brand awareness, drive sales, and engage customers. They work closely with other departments such as marketing, advertising and public relations to create effective strategies that will meet the company’s objectives. Additionally, they analyze customer data in order to develop targeted promotions for specific groups of people or locations.

You have the know-how and experience to lead any promotions team, but marketing directors don’t yet recognize you. To get them on board with your abilities, create a resume that highlights why you’re perfect for the job.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Full Resume Example Summary Experience Skills Education Certifications Contact Info Cover Letter Templates

Promotions Manager Resume Sample

Lizeth Gorczany
Promotions Manager

[email protected]
733-240-2487
linkedin.com/in/lizeth-gorczany

Summary

Passionate and creative promotions manager with 4+ years of experience in developing successful marketing campaigns. Proven success in increasing brand awareness while driving sales growth. Skilled at building relationships and creating partnerships to maximize promotional reach. At XYZ, increased online store revenue by 25% through effective digital promotion strategies. Awarded “Promoter of the Year” for two consecutive years for exceptional performance on large-scale projects.

Experience

Promotions Manager, Employer A
Henderson, Jan 2018 – Present

Prepared and executed promotional campaigns for multiple products, resulting in a 15% increase in sales over the course of 6 months.
Actively monitored content performance across all channels and platforms; identified 8 potential areas for optimization to further drive engagement levels and ROI.
Streamlined processes to ensure that promotions were set up on time and within budget constraints; saved $4,000 monthly by reducing costs associated with marketing materials production & distribution.
Formulated innovative ideas regarding how best to market products through various media outlets such as radio, television, print publications and social networks; implemented 3 new strategies which resulted in an 11% growth of customer base over 4 months period.
Introduced 5 successful referral programs leading customers towards making repeat purchases while helping boost brand loyalty among existing users; achieved 500+ referrals per month on average since program launch date.

Promotions Manager, Employer B
Wichita, Mar 2012 – Dec 2017

Participated in the development of comprehensive promotional campaigns for over 25 brands, increasing annual sales revenue by 20% and generating new customer acquisition across all channels.
Developed and implemented innovative approaches to delivering marketing messages through digital media, print ads and other forms of advertising; organized 10+ successful product launch events per year with budget management oversight.
Presented creative strategies to senior executives on a weekly basis in order to achieve desired brand awareness goals; achieved an average ROI increase of 30%.
Reorganized current processes related to scheduling promotions activities, resulting in cost savings worth $100K annually when compared with previous years’ expenses.
Efficiently managed relationships between clients/vendors while negotiating contracts that resulted in favorable terms which reduced total costs by 15%.

Skills

Social Media Marketing
Event Management
Advertising
Social Networking
Marketing Communications
Time Management
Facebook
Editing
Digital Media

Education

Bachelor of Science in Marketing
Educational Institution XYZ
Nov 2011

Certifications

Certified Promotions Manager
Promotional Marketing Association
May 2017

1. Summary / Objective

Your resume summary/objective should provide the employer with a snapshot of who you are and why you would be an ideal fit for the position. In this section, highlight your experience creating successful promotional campaigns, managing budgets effectively, and developing relationships with key stakeholders. You could also mention any awards or recognition that demonstrate your success in marketing initiatives.

Below are some resume summary examples:

Diligent and creative promotions manager with 5+ years of experience managing multi-channel marketing campaigns. Proven track record of driving successful initiatives to boost brand awareness, engagement, and sales. Skilled in developing innovative strategies for leveraging various platforms like social media and print media to promote products or services. Seeking a role at ABC where I can use my expertise in content creation to engage new customers.

Committed Promotions Manager with 5+ years of experience in developing, planning and executing promotional campaigns across multiple channels. Proven success in increasing customer engagement by up to 30% through targeted promotions. At XYZ Company, managed a team of 10 people responsible for creating marketing strategies that resulted in an increase of sales by 15%. Adept at leveraging data-driven insights to develop effective promotion strategies.

Hard-working promotions manager with 5 years of experience in the marketing and entertainment industries. Proven track record of creating successful campaigns to increase brand awareness and customer loyalty. Skilled at developing strategic partnerships, driving promotional activities, event planning, and content creation for digital media channels. At XYZ Company, increased sales by 20% through targeted outreach initiatives.

Amicable and results-driven promotions manager with 7+ years of experience leading marketing campaigns for successful product launches. Proven track record in developing innovative strategies to engage target audiences, boost brand awareness, and increase sales revenue by 20%. Seeking the opportunity to join ABC Company as their next Promotions Manager and use my skills to create effective promotional tactics.

Reliable and results-oriented promotions manager with 5+ years of experience in developing and executing promotional campaigns. Possesses a successful track record of increasing brand awareness, driving sales growth, and achieving key performance metrics. Proven ability to develop creative strategies that are aligned with the overall mission and objectives while managing budgets effectively.

Driven promotions manager with 8+ years of experience in developing and executing marketing campaigns to drive customer engagement, increase brand awareness, and boost sales. Proven track record of managing teams up to 15 people while generating an average revenue lift of 10%. Looking to join ABC Company as a Promotions Manager and help take their marketing initiatives to the next level.

Accomplished promotions manager with 9+ years of experience developing and executing successful campaigns for large-scale events. Proven track record building relationships with vendors, establishing budgets, and driving marketing initiatives to maximize ROI. Seeking to join ABC Events as a Promotions Manager to continue creating high-impact strategies that increase event attendance.

Well-rounded promotions manager with 5+ years of experience developing and executing strategic campaigns that drive brand awareness, engagement, and sales. Seeking to join ABC Company to utilize excellent copywriting skills and in-depth knowledge of modern marketing trends. At XYZ Corporation, created successful promotional campaigns that increased website traffic by 15%.

2. Experience / Employment

In the experience/employment/work history section, you should list your job history in reverse chronological order. This means that the most recent role is listed first.

When talking about what you did in each of these roles, it’s best to stick to bullet points for easy reading and comprehension by the reader. You also want to provide detail on what you did and any results or accomplishments achieved during those jobs. For example, instead of saying “Organized promotional events,” say something like “Planned and executed 10+ promotional events per month with an average attendance rate of 80%, resulting in a 15% increase in sales.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

Other general verbs you can use are:

Achieved
Advised
Assessed
Compiled
Coordinated
Demonstrated
Developed
Expedited
Facilitated
Formulated
Improved
Introduced
Mentored
Optimized
Participated
Prepared
Presented
Reduced
Reorganized
Represented
Revised
Spearheaded
Streamlined
Structured
Utilized

Below are some example bullet points:

Improved company’s promotional strategy by 25%, increasing sales and brand awareness within the target market.
Achieved success in developing, implementing and managing strategic marketing plans for 10+ campaigns with budgets of up to $200,000 per project.
Thoroughly assessed customer feedback from various channels such as surveys and focus groups to identify opportunities for further improvement in existing promotion strategies.
Assessed competitors’ promotions efforts regularly; implemented new tactics that allowed company products to outsell those of competitors by 12%.
Mentored a team of 4 junior marketers on effective campaign management techniques, resulting in successful completion of 3 major promotional projects within budgeted timeframes.

Consistently developed, executed and analyzed promotional campaigns for 5+ clients; improved overall sales conversion rate by 15% within the first 3 months.
Spearheaded marketing initiatives across traditional, digital and social media platforms that increased brand visibility by 25%.
Advised clients on effective ways to maximize their budget while meeting project objectives; saved an average of $15,000 per client in advertising costs every quarter.
Facilitated cross-functional collaboration between creative design teams and clients to ensure campaign goals were met within timeframes established at the start of each project cycle.
Compiled weekly progress reports detailing key insights into consumer sentiment around products/services being promoted which helped shape future strategies with a renewed focus on target audiences’ needs & preferences.

Coordinated and managed promotional campaigns for 5+ products, resulting in a 20% increase in sales revenue within 6 months.
Utilized social media platforms to create brand awareness and drive more traffic to the website; increased online sales by 50%.
Competently developed marketing plans from scratch according to budget restrictions and target customer requirements; generated an additional $10,000 worth of business leads per month.
Demonstrated exceptional creativity when designing print ads, product packaging & displays that were used across multiple retail stores nationwide; doubled brand recognition rate within 3 months.
Expedited the implementation process of promotional activities with accurate attention to detail while adhering strictly to deadlines; improved efficiency levels by 30%.

Proficiently managed promotional activities for a portfolio of 10+ brands, utilizing creative strategies and tactics to develop successful campaigns that achieved targeted objectives.
Optimized ROI by 20% through effective use of advertising channels such as social media, radio, TV and print; successfully launched 3 new products in the last quarter.
Represented company at trade shows & conventions across North America to promote its services and products; increased brand visibility by 40%.
Structured marketing budget plans with an emphasis on cost control while achieving maximum return from each campaign expenditure; reduced overall marketing costs by 15%.
Reduced customer complaints regarding product delivery issues or sales support by quickly responding to inquiries & grievances within 24 hours via email/phone calls etc.; maintained high customer satisfaction levels at 80%.

3. Skills

The skillset employers require in an employee will likely vary, either slightly or significantly; skimming through their job adverts is the best way to determine what each is looking for. One organization may require experience in developing and executing social media campaigns while another may be more focused on traditional marketing.

When creating your resume, you want to tailor the skills section to each job that you are applying for; this way, it will stand out from other applicants who have not done so. This is especially important because many employers use applicant tracking systems which scan resumes for certain keywords before passing them onto a human recruiter.

In addition to listing relevant skills here, make sure to also discuss them further in other sections of your resume such as the summary or work experience section.

Below is a list of common skills & terms:

Account Management
Adobe Creative Suite
Advertising
Blogging
Broadcast
Copywriting
Creative Writing
Digital Marketing
Digital Media
Editing
Email Marketing
Entertainment
Event Management
Facebook
Journalism
Marketing Communications
Media Relations
Merchandising
Music
New Media
Online Advertising
Online Marketing
Photography
Press Releases
Promotions
Radio
Social Media Marketing
Social Networking
Team Leadership
Teamwork
Television
Time Management
Video
Video Editing
Video Production

4. Education

Including an education section on your resume will depend on how far along you are in your career. If you just graduated and have limited work experience, include an education section below the objective statement to showcase relevant courses or subjects taken. However, if you already have a few years of promotions management experience under your belt, omitting this section altogether is perfectly acceptable.

If including an education section, make sure to mention any classes or projects related to the promotions manager role for which you are applying.

Bachelor of Science in Marketing
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your knowledge and proficiency in a particular field. They can be especially helpful for employers who may not have the time or resources to evaluate each applicant’s individual skillset.

Including certifications on your resume will help you stand out from other applicants, as it shows that you have taken the initiative to pursue professional development opportunities and stay up-to-date with industry trends. Be sure to list any relevant certifications related to the job you are applying for so potential employers know what qualifications they should expect from you.

Certified Promotions Manager
Promotional Marketing Association
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Lizeth Gorczany, this would be Lizeth-Gorczany-resume.pdf or Lizeth-Gorczany-resume.docx.

7. Cover Letter

Including a cover letter in your job application can be a great way to show off your skills and demonstrate why you are the best person for the role. It should include 2 to 4 paragraphs, which provide more detail than what is stated on your resume.

Writing a cover letter isn’t always necessary but it could help you stand out from other candidates who have applied for the same position. By submitting one, you will give recruiters an insight into who you are as a professional and showcase why they should hire you over someone else.

Below is an example cover letter:

Dear Beulah,

I am writing to apply for the Promotions Manager position at XYZ Company. As a highly experienced promotions manager with more than 10 years of experience planning and executing successful marketing campaigns, I am confident I will be an asset to your organization.

In my previous role as Promotions Manager at ABC Company, I was responsible for managing a team of 15 employees and overseeing all aspects of promotional campaigns from start to finish. My experience managing budgets, developing creative concepts, and coordinating with multiple teams has prepared me well for this role at XYZ Company.

I am also proficient in using various software programs such as Microsoft Office and Adobe Creative Suite, which will come in handy when creating promotional materials. In addition, my strong written and verbal communication skills will be valuable when communicating with clients and other stakeholders.

Please find attached a copy of my resume for your review. I can be reached anytime via phone or email if you have any questions or would like to schedule an interview. Thank you for your time and consideration; I look forward to hearing from you soon!

Sincerely,

Lizeth