Brand Ambassador Resume Guide

Brand ambassadors are responsible for promoting a product or service within their community. They create positive experiences with customers by providing information and answering questions about the brand. Additionally, they may be involved in organizing events to generate interest in the company’s products and services, as well as engaging with customers on social media platforms.

You know how to represent a brand like no one else, but potential employers don’t know who you are. To make them aware of your skills and experience in the industry, you must write an impressive resume that stands out from the crowd.

This guide will walk you through the entire process of creating a top-notch resume. We first show you a complete example and then break down what each resume section should look like.

Brand Ambassador Resume

Table of Contents

The guide is divided into sections for your convenience. You can read it from beginning to end or use the table of contents below to jump to a specific part.

Brand Ambassador Resume Sample

Demond Kerluke
Brand Ambassador

[email protected]
412-077-9305
linkedin.com/in/demond-kerluke

Summary

Reliable and enthusiastic brand ambassador with 5+ years of experience representing leading consumer brands. Skilled in building relationships and engaging customers through product demonstrations, live events, and other promotional activities. Last year alone increased sales by 25% for Client X due to excellence in customer service delivery. Seeking an opportunity to join ABC Company as a Brand Ambassador and help grow the company’s presence across its target markets.

Experience

Brand Ambassador, Employer A
Santa Clarita, Jan 2018 – Present

  • Reorganized brand ambassador program to increase efficiency by 30%, resulting in a 20% decrease in customer complaints and an overall growth of brand awareness.
  • Coordinated launch events for new products, leading teams of up to 10 colleagues and engaging with over 500 customers daily; increased sales by 14%.
  • Structured promotional campaigns across multiple platforms that drove traffic online and generated additional revenue streams worth $15,000 within 4 months.
  • Meticulously tracked progress on all marketing strategies using various analytics tools; identified areas for improvement which resulted in a 50% increase in social media followership over 3 months period.
  • Introduced innovative tactics such as product demo videos & influencer collaborations which attracted 420+ new subscribers per week on YouTube channel alone during peak season month-on-month.

Brand Ambassador, Employer B
Omaha, Mar 2012 – Dec 2017

  • Engaged over 200 customers on average each month at events and tradeshows, successfully upselling products to over 50% of them.
  • Participated in various promotional activities such as offering product samples, brochures and giveaways; raised brand awareness by 30%.
  • Successfully completed all required training for accurately representing the company’s brands at every event or tradeshow attended; increased customer satisfaction scores from 85% to 92%.
  • Represented the company in a professional manner when interacting with potential clients while attending conferences, meetings, seminars and other special occasions related to business operations; improved relationships between vendors & partners by 10%.
  • Presented new products/services during webinars and live presentations that resulted in an increase of $10K sales within 3 months.

Skills

  • Time Management
  • Teamwork
  • Social Media Marketing
  • Social Networking
  • Event Management
  • Communication
  • Team Leadership
  • Advertising
  • Facebook

Education

Bachelor’s Degree in Marketing
Educational Institution XYZ
Nov 2011

Certifications

Certified Brand Ambassador
Brand Ambassador Institute
May 2017

1. Summary / Objective

Your resume summary/objective should be a concise and compelling description of who you are as a brand ambassador. This is where you can highlight your best qualities, such as the ability to create engaging content for social media campaigns, your experience working with high-profile clients, or the success rate of past events that you have managed. Make sure to include any relevant certifications or awards here too!

Below are some resume summary examples:

Driven brand ambassador with 5+ years of experience in increasing brand awareness and loyalty. Successfully increased sales by 15% in a 3-month period at XYZ Inc., while boosting customer satisfaction scores to 95%. Proven ability to manage multiple projects simultaneously, as well as develop marketing strategies that align with the company’s goals and objectives. Adept at communicating effectively across all levels of an organization—from executives to staff members.

Dependable and enthusiastic brand ambassador with 3+ years of experience in customer service, sales, and promotions. Passionate about developing relationships with customers to increase product awareness and boost sales. At XYZ Company, grew store revenue by 15% within six months through creative strategies for marketing campaigns. Looking to join ABC Inc as a Brand Ambassador to bring my knowledge and enthusiasm for the company’s products.

Energetic, outgoing brand ambassador with 4+ years of experience in marketing and promotional events. Proven track record of success in developing creative strategies to increase customer engagement and loyalty. Awarded “Employee Of The Year” by ABC for surpassing sales goals by 35%. Skilled at captivating audiences through engaging demonstrations while delivering key messages to build strong relationships between customers and brands.

Proficient brand ambassador with 4+ years of experience creating and executing on-site brand awareness campaigns. Skilled in developing marketing strategies to increase customer engagement, loyalty, and sales. At XYZ Company, drove a 10% average lift in purchase intent among target customers across six major cities through successful event activations. Received multiple awards for outstanding performance as a key member of the team.

Talented and experienced brand ambassador with a proven track record of success in promoting products and services. At XYZ, managed promotional campaigns for 10 different product lines that resulted in an overall sales increase of 20%. Highly organized, able to multi-task efficiently while consistently meeting tight deadlines. Creatively leveraged social media platforms to build brand awareness among target audiences.

Detail-oriented brand ambassador with 7+ years of experience in the field and a proven track record for successfully promoting products. Experienced in working with high-profile brands, managing events, and creating engaging content to increase product visibility. Seeking to join ABC as a Brand Ambassador where I can use my skills to engage customers and drive sales growth.

Seasoned brand ambassador with 7 years of experience representing high-profile brands in various industries. Proven track record of increasing brand visibility, trust and loyalty through successful promotional campaigns. Looking to join ABC as a Brand Ambassador to use my communication skills and marketing expertise to help promote the company’s products and services.

Committed and energetic brand ambassador with 5+ years of experience in product promotion and customer service. Proven success in increasing sales by 30% through effective demonstrations, persuasive communication skills, and positive attitude. Looking to join ABC Corp as a Brand Ambassador to increase market share for their products within the target demographic.

2. Experience / Employment

For the experience section, you should list your employment history in reverse chronological order. This means the most recent job is listed first and then you continue to work backwards from there.

Stick to bullet points for this section; it makes it easier for the reader to quickly digest what you have written. When writing each point, make sure that you provide details of what was done and any quantifiable results obtained.

For example, instead of saying “Promoted products,” say something like “Successfully promoted a new product launch at 3 local events with an average attendance rate of 200 people per event.”

To write effective bullet points, begin with a strong verb or adverb. Industry specific verbs to use are:

  • Promoted
  • Represented
  • Networked
  • Engaged
  • Educated
  • Demonstrated
  • Sampled
  • Monitored
  • Marketed
  • Generated
  • Influenced
  • Collaborated
  • Analyzed
  • Advocated
  • Supported

Other general verbs you can use are:

  • Achieved
  • Advised
  • Assessed
  • Compiled
  • Coordinated
  • Developed
  • Expedited
  • Facilitated
  • Formulated
  • Improved
  • Introduced
  • Mentored
  • Optimized
  • Participated
  • Prepared
  • Presented
  • Reduced
  • Reorganized
  • Revised
  • Spearheaded
  • Streamlined
  • Structured
  • Utilized

Below are some example bullet points:

  • Utilized digital and traditional marketing tools to successfully promote products and services for more than 15 brands, reaching over 25,000 customers in the last year.
  • Facilitated interactive brand awareness activities at trade shows, events and conferences; increased product sales by 30% within first 6 months of employment through active engagement with prospects.
  • Supported clients’ campaigns by designing promotional materials such as fliers and posters; created 8 original designs that were used across 10 cities in a span of 4 weeks.
  • Revised existing strategies to maximize outreach efforts while ensuring compliance with all applicable rules and regulations regarding promotion activities of various brands represented.
  • Competently managed up to 5 accounts simultaneously while maintaining high customer service standards; achieved 100+ positive reviews from customers within the 1st month on each account held.
  • Collaborated with 20+ marketing and sales departments to promote products through events, festivals, trade shows and by conducting product demonstrations; achieved a 15% increase in brand presence within the first quarter.
  • Reduced advertising costs of promotional campaigns by 10%, implementing creative techniques such as social media competitions and influencer collaborations.
  • Advocated for the company’s brands with enthusiasm, connecting with customers on an individual level to cultivate positive relationships that resulted in increased product loyalty among 70% of surveyed clients.
  • Monitored customer feedback daily across multiple channels (Facebook reviews, Twitter comments etc.), swiftly responding to inquiries while escalating any complaints or issues according to established protocols in order to provide timely resolutions.
  • Thoroughly researched competitors’ strategies and recommended innovative approaches that generated 25+ new leads each month resulting in improved market share growth rates over time.
  • Networked with over 200 potential customers, increasing brand awareness and driving sales by 15% in the last quarter.
  • Accurately represented company’s products at promotional events including trade shows, product launches, sampling programs and pop-up stores; achieved $1 million increase in revenue within 3 months of joining the team.
  • Influenced consumer purchasing decisions through persuasive marketing strategies geared to target audiences’ needs; increased repeat purchases from existing customers by 25%.
  • Marketed client’s range of products via social media channels such as Instagram & YouTube for 2 hours a day resulting in an additional 1000 followers per month on average across all accounts combined.
  • Formulated creative campaigns that effectively communicated key messages about the brand to consumers while adhering to tight deadlines and budget constraints; improved customer engagement rates by 10%.
  • Promoted products and services of a leading beverage brand to over 500 consumers daily, resulting in an increase in sales by 25% within the first quarter.
  • Spearheaded successful promotional campaigns that engaged customers through interactive activities such as sampling, quizzes and giveaways; boosted customer loyalty rate by 20%.
  • Efficiently managed inventory control system for all products ensuring accurate stock tracking at all times; reduced out-of-stock occurrences by 15%.
  • Sampled beverages and provided product demos to potential customers onsite while also engaging with them one-on-one about brand features/benefits; increased consumer awareness of the brand by 40%.
  • Demonstrated strong interpersonal skills when interacting with clients and colleagues which resulted in high levels of satisfaction among team members (measured via feedback surveys).
  • Assessed and identified the needs of 20+ clients, devising creative strategies to promote their products and services; substantially increased brand awareness by 40% over a 6-month period.
  • Streamlined process flows for product demos and presentations in order to reduce costs by $4,000 per month while maintaining quality standards.
  • Educated customers on features and benefits of new products through interactive workshops & seminars that attracted 400+ attendees each time; consistently generated an additional 15 leads every week with this approach.
  • Mentored 10 newly hired brand ambassadors on best practices related to customer service excellence, marketing campaigns & promotional activities; ensured 100% compliance with company policies & procedures at all times during training sessions.
  • Substantially grew the organization’s social media presence (Facebook, Twitter) through targeted ads & posts which garnered over 1 million impressions within the first 2 months after launch date.
  • Improved brand awareness by 20% through the execution of strategic marketing campaigns and promotional activities.
  • Achieved over $50,000 in sales revenue through targeted outreach to potential customers at various events such as festivals, trade shows and conferences.
  • Generated 200+ highly-engaged leads for future customer conversion within a three-month period via social media promotions and email campaigns.
  • Consistently exceeded daily objectives related to product demonstration set out by management team; trained 8 new brand ambassadors on best practices per month during peak season periods.
  • Optimized efficiency of interactions with customers through effective conflict resolution techniques, resulting in improved customer satisfaction ratings by 30%.
  • Compiled detailed reports on the success of promotional campaigns, analyzing key metrics such as sales performance and customer engagement to identify areas for improvement; increased product awareness by 25%.
  • Prepared promotional materials including flyers, brochures and banners for marketing events at retail outlets, trade shows and other venues; facilitated an additional 5% in-store purchases each month.
  • Analyzed brand recognition surveys among target demographics to determine effectiveness of campaigns and develop new strategies accordingly; improved overall brand loyalty by 10%.
  • Expedited distribution of samples or giveaways during promotions while proactively engaging with customers face-to-face regarding products/services offered; achieved 35+ leads per event on average.
  • Resourcefully generated over $20K in revenue through strategic partnerships with local businesses utilizing digital & print media channels within a two month period.

3. Skills

Two organizations that have advertised for a position with the same title may be searching for individuals whose skills are quite different. For instance, one may be looking for someone who is an excellent public speaker and another might prefer a person with great interpersonal skills.

It is therefore important to tailor the skills section of your resume to each job that you are applying for, as this will help ensure it gets through applicant tracking systems used by many employers these days. These computer programs scan resumes for certain keywords before passing them on to a human.

In addition, you should also elaborate on any key qualifications in other sections such as the summary or experience section.

Below is a list of common skills & terms:

  • Account Management
  • Advertising
  • Communication
  • Customer Satisfaction
  • Editing
  • Event Management
  • Facebook
  • Fashion
  • Marketing Communications
  • Merchandising
  • Photography
  • Retail Sales
  • Social Media Marketing
  • Social Networking
  • Teaching
  • Team Leadership
  • Teamwork
  • Time Management
  • Visual Merchandising

4. Education

Including an education section on your resume will depend on how far along you are in your career. If you just graduated and have no work experience, then mentioning your education below the objective is a good idea. However, if you have significant experience that speaks for itself, it may not be necessary to include an education section altogether.

If including an education section is relevant to the job position of brand ambassador, try to mention courses and subjects related to marketing or communications that can help demonstrate your qualifications for the role.

Bachelor’s Degree in Marketing
Educational Institution XYZ
Nov 2011

5. Certifications

Certifications are a great way to demonstrate your expertise and knowledge in a given field. They provide evidence that you have been tested by an authoritative body, which can be very attractive to potential employers.

When applying for jobs, include any certifications relevant to the position on your resume or CV. This will help show hiring managers that you are qualified for the role and make it easier for them to decide if they should hire you or not.

Certified Brand Ambassador
Brand Ambassador Institute
May 2017

6. Contact Info

Your name should be the first thing a reader sees when viewing your resume, so ensure its positioning is prominent. Your phone number should be written in the most commonly used format in your country/city/state, and your email address should be professional.

You can also choose to include a link to your LinkedIn profile, personal website, or other online platforms relevant to your industry.

Finally, name your resume file appropriately to help hiring managers; for Demond Kerluke, this would be Demond-Kerluke-resume.pdf or Demond-Kerluke-resume.docx.

7. Cover Letter

Providing a cover letter is an important part of any job application. It’s a way to introduce yourself and highlight the skills, experiences and qualifications that make you the right person for the position.

Cover letters are typically made up of 2 to 4 paragraphs and should be tailored specifically to each role you apply for. They offer recruiters more context about who you are as a professional, what your motivations are for applying, and why they should hire you over other candidates.

Below is an example cover letter:

Dear Maureen,

I am writing in response to your posting for a Brand Ambassador. With over three years of experience working in customer service and sales, as well as a deep understanding of the [brand name] product line, I am confident I would be an excellent addition to your team.

In my previous role as a Retail Sales Associate at [company name], I was responsible for promoting products and services to customers, upselling when possible, and providing exceptional customer service. My outgoing personality and ability to connect with people quickly helped me build strong relationships with customers, resulting in increased sales. In addition, I have experience working events and trade shows where I promoted [brand name] products through demonstrations and one-on-one interactions with potential customers. This experience has given me the skills needed to successfully promote products and generate interest among potential consumers.

I am excited about the opportunity to join the [brand name] team as a Brand Ambassador. My customer service skills, combined with my passion for promoting products, makes me confident that I would excel in this role. I look forward to speaking with you soon about this opportunity. Thank you for your time!

Sincerely,

Demond

Brand Ambassador Resume Templates

Quokka
Indri
Cormorant
Gharial
Bonobo
Rhea
Ocelot
Markhor
Echidna
Axolotl
Numbat
Kinkajou
Dugong
Fossa
Saola
Pika
Hoopoe
Jerboa
Lorikeet